Wednesday, August 27, 2014

FIR Presents Inside PR #382: Considering native advertising

FIR Presents Inside PRThis has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native advertising and the questions that have been raised about it. Is native advertising simply “disguising your ads to make them look like new stories?” Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?

Yes, this week we’re all about native advertising on Inside PR. We hope that you’ll listen to and enjoy this full episode discussion.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 08/27 at 06:24 AM
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Tuesday, August 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 36: August 26, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael talk with #ThoughtLeader Tatyana Kanzaveli (www.linkedin.com/in/tkanzaveli). As organizer of TEDx in the Bay Area and mentor to business startups, Tatyana shares her thoughts about what makes a good event, about the importance of social connections, and the use of analytics to everyday communication. Tatyana thinks #ThoughtLeadership is not single-dimensional, and likens it to a recipe with ingredients like expertise and innovation that are mixed together and sprinkled with communication. #ThoughtLeaders are not necessarily subject matter experts, but they have original ideas and are not afraid to speak their minds.

Tatyana KanzaveliIn the conversation, Tatyana shares some best practices in organizing events like TEDx. She reveals why she decided to make her TEDx shows even shorter than the usual 18 minutes, noting that limiting the talk to 12 minutes allows speakers to just nail it and pushes them to focus on the idea. The best way to organize successful events is to really care for the people who are coming to watch it and make sure you deliver the best experience for them before, during, and after the event. Tatyana says she always tries to find ways to connect people attending the event by setting up LinkedIn groups, sharing as many Twitter handles of all attendees, and using all communication channels to make introductions. She also emphasizes the importance of being connected, not for the sake of collecting followers, but because you want to learn more about people you admire. Communicating on social media is not about numbers, it’s about real people and interacting with those whom you share similarities.

Tatyana also answers questions about the tools she uses for social media monitoring, her tips about good mentorship, and why “TLC” is important. She shares how, after 20 years in the industry, she remains passionate about doing the things she cares about.   

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Recipe for #ThoughtLeadership: Expertise + Innovation, sprinkled with Communication. @glfceo
• Connecting on social media is not about numbers, it’s about real people. @glfceo
• As a mentor, give “TLC,” or tender loving care, to everything you do in the time that’s necessary in order to deliver value. @happyabout
• In the race to become popular, you sometimes forget what you really care about. @glfceo

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/26 at 05:21 PM
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Media Bullseye Roundtable 2014.10 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:

—The controversy around the hiring of Common Ground PR to help the City of Ferguson during its current global crisis. 

—The suggestion that bad metrics cause PR pros to get less respect than they deserve, according to measurement maven Katie Paine.

—The new research that shows that 99 percent of organic social media posts get almost no engagement.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/26 at 04:49 PM
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Monday, August 25, 2014

The Hobson & Holtz Report - Podcast #770: August 25, 2014

FIRQuick News: Go through US Customs Control with just an app on your iPhone, browser extension exposes native ads, the 25 most popular mobile apps in the US, Adam Carolla settles patent troll’s suit over podcasting; Ragan promo;

News That Fits: Should a PR firm reflect the client’s demographics when that client is the City of Ferguson?; Dan York’s Tech Report: the Twitter timeline, SoundCloud; Sky News’ digital platform for 16-25 year olds ahead of 2015 UK general election; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; a look at Amtrak’s content marketing and the Writer in Residence program; the past week on the FIR Podcast Network; Igloo Software promo; how the Financial Times is experimenting with FT Antenna, its new Twitter aggregation service;

Music from Winter Harvest; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 25, 2014: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 1…

Posted by neville on 08/25 at 12:53 PM
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FIR B2B #14: Yes, You Can Be Funny Just Like Tim Washer

FIR B2BPaul again anchors the podcast solo this week. In this episode:

News & Trends

Google has taken it upon itself to move “unsubscribe” links to the top of emails, as if it’s encouraging marketers to clean out their email lists. At the risk of being a bit schoolmarmish, Google is actually enforcing some good marketing practices. No one should be proud of 20% open rates. Another Google innovation we like is phone numbers tied to AdWords. Marketers can now match phone numbers to click patterns to see which sequences prompt people to pick up the phone. This could be particularly useful to B2B marketers.

Could LinkedIn be a future competitor to Salesforce.com? It isn’t saying that at the moment, but some of its recent moves around content marketing and lead generation make LinkedIn look an awful lot like a CRM provider. Now we understand why it’s never licensed that user database.

Elisa Gabbert’s interview with Moz’s Erica McGillivray on how to manage online communities is worth a read for any B2B marketer who manages a LinkedIn group or other community. The principles that Moz practices - be responsive, reward contributors and don’t tolerate trolls - are appropriate for any situation in which many people gather online.

Special Guest: Tim Washer

Our special guest is Tim Washer, who may be the funniest person in B2B marketing. Washer’s breakthrough work was Mainframe: Art of the Sale, a hilarious serious of six videos he produced at IBM that spoofed the technology selling process and earned his employer praise for its willingness to laugh at itself. It also drove a 25-fold increase in traffic to the mainframe website.

Washer joined Cisco four years ago, where has continued his gift for absurdity with classics like The Perfect Gift for Valentine’s Day, from Cisco and Engineer Battles the World’s Most Rugged Router. He’s also appeared on popular comedy shows like Last Week Tonight, Conan, SNL and The Onion Sports Network. In this interview we discuss the mechanics of humor, the merits of lightening up and how B2B marketers can learn to be funny, even if they aren’t natural born comedians like Tim Washer.

You can find much of Tim’s best B2B work on his YouTube channel. You an also follow Tim on Twitter.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 08/25 at 08:39 AM
FIR B2B • (0) Comments • Permalink

Wednesday, August 20, 2014

FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis

 

Dueling headlines

Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare’s Facebook page after the hospital began treating an Ebola victim, Braud concluded, “Sometimes in a crisis, you may find that it is in your best interest to rely on conventional crisis communications tools. It may be better to take your social media sites down completely until the crisis is over. If people need information, they are smart enough to find it on your primary website.”

Melissa Agnes, president and co-founder of Anges+ Day, a crisis intelligence consultancy, took exception in a response on her own blog. “Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences,” Agnes wrote. “Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days. Doing so will only hurt your organization’s reputation.”

Braud and Agnes engaged in a very professional conversation in the comments sections of their posts. In this interview, FIR co-host Shel Holtz talks with both crisis experts about their points of view, where they agree and where they differ, the role of social media generally in a crisis, and how that role could vary depending on the nature of the organization and its social media presence.

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About our Conversation Partners

Melissa AgnesMelissa Agnes, President and co-founder of Agnes + Day Inc., has developed an international reputation for crisis management, planning and training. Her client list includes government agencies, Fortune 500 companies, the healthcare industry, the oil and gas industry and a wide range of public, private and not-for-profit organizations. A sought-after speaker on the topics of crisis and issues management in this digital age, Melissa travels the world speaking to audiences including NATO, GCC, Ministries of Foreign Affairs, Ministries of Defence, Oil and Gas Associations and more.

Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the globally recognized Crisis Intelligence Podcast.

Read Melissa on Twitter at @melissa_agnes.

Gerard BraudGerard Braud is a 20-year veteran in the field of crisis communications. Prior to that, he spent 15 years as a journalist. He prides himself not on the crises he’s managed after they went public, but through the vast number of events that never reached the crisis level. his strategy is to help organizations write an effective crisis communications plan on a clear sunny day so they can communicate at their best on their darkest day.

Gerard is author of a crisis communications blog.

Reach Gerard on Twitter at @gbraud.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/20 at 11:05 AM
Show Notes • Interviews • (1) Comments • Permalink

Media Bullseye Roundtable 2014.9 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I was joined by Doug Haslam to engage in our usual antics—I mean, discussion. We had a robust conversation about three topics (and ran about 3 minutes long as a result):

—The Edelman post about how mental health experts could participate in the coverage of the Robin Williams tragedy and the blowback that generated.

—The impact of Facebook’s news feed algorithm changes on nonprofits and others with limited budgets (and what it means about where you publish and promote content). Oh, and a bit on the Ice Bucket Challange in this segment, too.

—LinkedIn’s plan to become more of a B2B marketing platform, and the broader implications of that strategy for the overall social networking marketplace.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/20 at 07:02 AM
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink

Monday, August 18, 2014

The Hobson & Holtz Report - Podcast #769: August 18, 2014

FIRNew FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher;

Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst 18-34 year-olds in the US says comScore, embeds of Facebook posts up 50 percent since the launch of Facebook Newswire, if you think robots can’t do your job think again; Ragan promo;

News That Fits: The absence of common sense among some PRs (and others) in the wake of Robin Williams’ death; are we paying enough attention to “dark social”?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; UK audience for digital news are shifting to mobile says Ofcom; Igloo Software promo; the past week on the FIR Podcast Network; marketing lessons from the #IceBucketChallenge in support of #StrikeOutALS;

Music from Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 18, 2014: A 95-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 25…

Posted by neville on 08/18 at 06:01 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Friday, August 15, 2014

FIR Presents Linked Conversations with Chuck Hester, Episode #20: A LinkedIn News Update

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I’ll talk about LinkedIn’s latest acquistion – the Bizo B2B content marketing platform. I’ll also fill you in on LinkedIn Live Raleigh: Members Conference coming up on September 9 in Raleigh, NC. 

If you’re in the area and want to attend, be sure to use the code “GODFATHER5” for $5 off at registration.

Finally, I’ll share one of my recent blog posts about meeting online connections in person – “Take the Meeting!” All of my LinkedIn posts can be found here.

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 08/15 at 11:37 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Thursday, August 14, 2014

FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStockLanguage translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association is is a board member of Translators without Borders.

  • Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.

  • Sherrilynne Starkie, VP Content Marketing and Social Media, Thornley Fallis Communications (Ottawa office)

 

You can download the MP4 for local viewing here.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 08/14 at 10:56 AM
Show Notes • FIR Live • (0) Comments • Permalink

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 35: August 14, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael hang out with #ThoughtLeader Janet Fouts. Author of four books and a recognized expert in social media engagement, Janet talks about the rights tools and attitude for a successful engagement on social media platforms and shares interesting insights about mindful social business, thoughtful conversations and more. She is excited to be on #TLL because she considers it a channel for real conversations. The show is not an interview with a script but is something that has real one-on-one conversations which Janet says is important if you want to achieve your goals in using social media.

Janet FoutsJanet defines a #ThoughtLeader as someone who people actually listen to and someone who cares about the people who follow them and engages with them. The #ThoughtLeadershipFunnel (http://www.thoughtleaderlife.com/thoughtleadershipfunnel) is a useful concept that should be followed by people who want to understand #ThoughtLeadership and become a #ThoughtLeader. Janet says companies should understand that social media engagement is not something you can buy in a box, unpack it and then automate your way out of it. People who engage on social media must do so in a thoughtful way and engage back, rather than just spew out sales talk. Automation can be acceptable if it is thoughtful automation. For busy CEOs, Mitchell suggests the AhaAmplifier (http://app.thinkaha.com) as a great tool for easy, two-minute engagement. Creating relationships and nurturing them is possible on social media, and businesses should be able to understand this. Janet considers social selling a really important skill that a sales person should have, including knowing how to find out about people. It’s true that social actually makes life so much easier and that starting mindful conversations on social can be beneficial for everybody.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Social media engagement is not something you can buy in a box, unpack it & then automate your way out of it. @jfouts
• Social media is all about building affinity. @jfouts
• Being generous is one of the qualities of a #ThoughtLeader. @happyabout
• People want to hit the easy button, so make it easy for them & give the best info upfront. @jfouts


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/14 at 09:04 AM
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Wednesday, August 13, 2014

FIR on Higher Education #15: Research on Social Media Influencer Personality Traits

Social media influencers – are they born or made?

University of Louisville Professor Karen Freberg discusses this question on FIR on Higher Education #15. Karen and her colleagues have done research on social media influencer personality traits based on a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li. Karen shares the methodology to the research and its application for communicators.

She also discusses how she integrates social media into her classroom and how she uses Instagram as a professor.

In our reports section, I discuss the social channel academia.edu, while Harry Hawk keeps us updated about how he uses Vine in the classroom.

About Karen Freberg

Karen Freberg is an assistant professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. She is actively involved in researching in public relations, reputation management, social media and crisis communications. Along with her research, Karen tries to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations. She is passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications. Learn more at http://www.karenfreberg.com.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 08/13 at 04:19 PM
Show Notes • Higher Education • (0) Comments • Permalink

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

OutbrainAmong the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”

Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate. Outbrain claims its links appear on 100,000 websites. The company serves over 150 billion recommendations and 15 billion page views per month, with a reach that extends to over 87% of the U.S. online population, not to mention international readers.

In this FIR interview, co-host Shel Holtz spends half an hour with Jeff Pyatt, head of Outbrain’s PR initiatives; he also addresses direct response clients. In this wide-ranging talk, Pyatt explains Outbrain’s value to PR practitioners and the kinds of content PR agencies generally pay to promote. The conversation also covers the ethics of native advertising, among other topics.

 

An example of Outbrain's recommendations

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About our Conversation Partner

Jeff PyattJeff Pyatt is the Head of Global PR Initiatives at Outbrain. In this role, he leads Outbrain’s content discovery business across all industries with a special focus on public relations. As such, Jeff has become an advocate for the PR industry within the company. He is passionate about the power of good storytelling and content-based journalism to develop brand loyalty. Prior to joining Outbrain, he worked in publishing and politics, including editorial and business development roles at RealClearPolitics, Yahoo! News and Health Central, and communications roles in the office of Sen Harry Reid and Sen. Jim Webb’s winning 2006 campaign.

Jeff’s a vocal advocate for expanding the role of the PR in brand journalism and believes they will win at content by leveraging their best asset: journalists and great communicators.

Connect with Jeff at @jeffpyatt.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/13 at 01:49 PM
Show Notes • Interviews • (0) Comments • Permalink

Tuesday, August 12, 2014

Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz

Media Bullseye Roundtable

In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics:

—Why the C-Suite doesn’t get social media—and what can be done about it, including teaching social media advocates more about business.

—How to use internal influencers to augment announcements by senior management, including a look at the similarities between internal and external communications.

—Whether the ALS Ice Bucket Challenge represents a successful model to follow, and how other organizations are likely to react to the viral reach of this program.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/12 at 12:28 PM
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink

Monday, August 11, 2014

The Hobson & Holtz Report - Podcast #768: August 11, 2014

FIRFIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13;

Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo;

News That Fits: Are you making the most out of Tumblr?; Michael Netzley’s Asia Report: is Beijing punishing foreign companies, how big brands are succeeding in WeChat, and more; Hans Kullin’s expose of Okay App and fake LinkedIn profiles; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; MIT Media Lab’s reimagining of news could have implications for content marketing; Dan York’s Tech Report: why Skype is forcing an app upgrade, SSL, and more; Igloo Software Promo; the past week on the FIR Podcast Network; influencer outreach in India with created content: the example of the Mary Kom movie;

Music from The Powergoats; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 11, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 18…

Posted by neville on 08/11 at 12:21 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink
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