Monday, September 29, 2014

FIR Presents Young PR Pros: Episode #92 - A Young PR Pros’ Success

Young PR Pros In this week’s episode hosts Kristine D’Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung‘s story.

Some of you might recognize Sharon’s name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students to the University of Ottawa understand the opportunities available to them after graduation. The series even won a local IABC Ottawa Excel Award in 2014.

Now Sharon works with Kristine at the Canadian Automobile Association. Kristine sits down with Sharon and asks her questions about the interview process. What did she do to put together a compelling resume and cover letter? What did she do to prepare for the interview? What did she include in her portfolio?

This episode is about a real success story. Sharon offers excellent advice on how she went from Young PR Pros listener to career starter.

We want to hear from you! Do you have a success story to tell? Don’t be shy, your experience and advice could help other listeners!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 09/29 at 12:03 PM
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Friday, September 26, 2014

FIR on Higher Education #19 – Dorie Clark on Building a Personal Brand


Probably most all of us want to innovate, grow and develop in different ways throughout our careers. On episode 19 of FIR on Higher Education, I discuss this topic with Dorie Clark, author of Reinventing You, an executive education instructor and a former presidential campaign spokeswoman. Dorie shares the following:

• How academics can build their individual brand and how this leads to new opportunities.
• The new realities of book publishing.
• Keys to developing a content strategy.

Remember the infamous “Dean Scream” – when Presidential candidate Howard Dean yelled too loudly in the microphone and it didn’t make him look so good?  I asked Dorie about what to do when things don’t come out as intended based on her experiences working as a spokeswoman for Howard Dean’s 2004 presidential campaign. Dorie offers advice on what we can do if our messaging goes off the rails.

In our reports section, Harry Hawk provides an update on how his students are creating Vines. You can access their work at Vine using the tag #Mkt2405.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. A former presidential campaign spokeswoman,Clark teaches or has taught at Duke University’s Fuqua School of Business, Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business and Smith College Executive Education. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, Arabic, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/26 at 12:20 AM
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Wednesday, September 24, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 41: September 24, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week was Axel Schultze (@AxelS).

2014 Founder & CEO Society3, Startup and Business Accelerator with focus on helping startups getting more traction, growing user base and gaining market validation. General Partner in Society3 Ventures founded summer 2014.

Axel Schultze2012 Developing social media management tools. User base grew quickly to 1.8 Million and became the foundation technology for Society3

2008 Founder & CEO of Social Media Academy, self funded, educating in aggregate over 5,000 attendees from 28 countries and team mates from corporations including Avaya, Dell, Oracle, SAP. Largest Social Media education provider in the world.

In this episode, Mitchell and Michael share insights with #ThoughtLeader Axel Schultze about the topic democratization of influence. Axel, who is the founder of business accelerator Society3 and the founder and CEO of Social Media Academy, believes #ThoughtLeadership happens when companies, specifically the leadership bench, communicate what really matters to them and gain influence for doing so. In defining democratization of influence, Axel says that theoretically, anybody can gain influence, given the tools and channels we have today, can become publishers. Experts and #ThoughtLeaders could be more influential by communicating their expertise to the world. The discussion also touches on the need for social media guidelines for company employees and even the management to be guided in communicating to customers through social media. A social media guideline will become more effective and powerful if it is done with the team. Axel also notes that this is different from social media monitoring and cites an example where a company manager pointed out they do not need to monitor what employees are saying on social media just as they don’t monitor what they are saying to customers who walk into the store every day.

One question about democratization of influence is whether the leadership is really engaging on social media, to which Axel notes that the leadership team has a very important role in embracing #ThoughtLeadership and in embracing democratization of influence. Axel also emphasizes mid-level companies, those with 100 to 500 employees, can gain influence by using the team, and the employee base, very efficiently to communicate to the market. It is all for free, and the only thing you need to invest is time. So spend 30 minutes online to communicate with the ecosystem and that will go a long way.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* The more people who have influence, the better. @AxelS
* A thousand voices for a company helps clean up any mess w/in an hour. @AxelS
* Just because you can doesn’t mean you should. @happyabout
* If you have something you stand for, communicate it. That’s the first step to gaining influence. @AxelS

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/24 at 09:49 AM
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FIR Presents Inside PR 385: Twitter “Buy Now” and Social Advertising

FIR Presents Inside PRTwitter is slowly rolling out a “buy now” button to users, which promotes the ability to buy directly from the social network.

As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.

Pinterest certainly has been able to figure it out…maybe Twitter is taking a page from their book.

We discuss the implications and pros and cons of social advertising and then move to Apple Pay.

Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).

We debate the merits, whether it’s bad for small business, whether it could be disastrous for some, and whether it’s made only for enterprise organizations.

Martin tells a story of his local coffee shop—Snakes and Lattes—that is a true neighborhood destination. He worries a business like that won’t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept Belly, a local loyalty card.

Who is right and who is wrong is yet to be seen, but we’d love to hear what you think.

Will the Twitter “buy now” button help brands increase sales? Will Apple Pay be devastating to small business?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/24 at 08:02 AM
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Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Sarah Santucci of SMS Strategies to discuss three topics:

—The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson.

—The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story.

—Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/24 at 02:49 AM
Media Bullseye Roundtable • (1) Comments • Permalink

Monday, September 22, 2014

AMP Up Your Social Media #32: Using Google Hangout for Social Commerce

AMP UP Your Social MediaKrishna De is an award winning digital communications, online publicity and content marketing strategist and mentor. She works with large business’s HR, marketing and communications departments to develop comprehensive communications and marketing strategies. Krishna recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how Google Hangouts On Air can be used for social commerce.

Don’t ignore Google+!”

Listen in to the podcast to learn about:

  1. Google Hangouts On Air: What are they and why should social media marketers care?
  2. Examples of how brands are using HOA’s in their marketing
  3. How to use Hangouts On Air to support lead generation and social commerce
  4. The latest App to be added to Google Hangouts – the Showcase App – what it is and how it can be used

Krishna would love to hear from you! Chat with her on Twitter, connect with her on LinkedIn or visit her website at www.krishnade.com.

About Krishna De

Krishna DeKrishna De is an award winning digital communications, online publicity and content marketing strategist, and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books.

She is a sought after professional speaker and conference moderator at conferences across Europe.

Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors including FMCG, energy and utilities, telecommunications, leisure and tourism, healthcare, technology, professional services, membership organizations, financial services, education, public sector and non-profits.

Her corporate clients are typically CEO’s and senior leaders in business strategy, marketing, business development, Human Resources PR and communications.

Prior to establishing her own business, she was a board member of Guinness and Diageo in Europe, Asia and North America and therefore brings a to her workshops an in-depth insight into how digital communications can support the delivery of corporate strategy, enhance business performance and facilitate employee engagement.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 09/22 at 09:25 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #774: September 22, 2014

FIRQuick News: Most US consumers don’t want to be your brand’s friend, how the mainstream media used social media in the Scottish referendum on independence, Radisson’s unexpected branding boost after duping Minnesota Vikings, it is striking when businesses keep quiet on certain issues given their lobbying at other times; Ragan promo;

News That Fits: The rise of brand journalism and the next step for journalists; Michael Netzley’s Asia Report: what’s the cost of reputational damage to China’s economy?, and more; is tracking employees’ moods a good idea? Niko Niko thinks it is; the Media Monitoring Minute with Custom Scoop; listener comments from the FIR Podcast Community on Google+; the free U2 album from Apple: how the most generous giveaway in music history turned into a PR disaster; Dan York’s Tech Report: more on the Apple live stream, new social network Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; the new shape of marketing and communication teams;

Music from Benevento/Russo; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 29…

Posted by neville on 09/22 at 12:01 AM
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Sunday, September 21, 2014

FIR B2B #16: How ANSYS Turned More Than 100 Tech Experts Into Bloggers

Paul anchors the podcast solo this week. In this episode:

News & Trends

An EMarketer study  finds that B2B content marketing efforts are overly focused on lead generation at the expense of thought leadership. It’s a good point. Content marketing is rarely as effective at the lower reaches of the funnel as it is in the early stages. You can measure ROI even at the top of the funnel, but you have to know the lifetime value of your customer.

The Buyer Persona Blog cites a recent study by the Information Technology Services Marketing Association that found that 44% of marketers think buyer personas are important but only 15% think they use them effectively. It underlies the point that buyers aren’t demographic statistics; they’re people. If you aren’t in contact with them, you can create profiles but not personas.

A new study from PricewaterhouseCoopers (PwC) indicates that most senior executives still rely more on intuition than data when making big decisions. This echoes another survey earlier this year that found that 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions. This is another argument for getting to know your customers as people. Data is only one part of the decision-making picture.

A post on the Marketing Craftsmanship blog cites research that illustrate the new reality that buyers research decisions exhaustively before contacting a sales person. Content marketing is supposed to address this problem, but it doesn’t work if you just use it to blast marketing messages. Less is more. Listen and respond.

Special Guest: Sandy Adam

Sandy Adam is Social Media Marketing Manager at ANSYS, a maker of sophisticated modeling software, and a big fan of social media marketing. When she arrived at ANSYS, the company’s blog was lightly trafficked. A survey showed that customers wanted more technical information. By enlisting subject matter experts (SMEs) as contributors, celebrating their successes and providing support and editing, Sandy has succeeded in making the blog the source of nearly half of the traffic to the ANSYS website. More than 100 SMEs have contributed.

Follow Sandy on Twitter. Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 09/21 at 05:56 AM
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Friday, September 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 40: September 19, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week is Randy Frisch. As COO, Randy Frisch (@RandyFrisch) runs around daily between strategy, operations, sales and execution of Uberflip’s awesomeness.

Randy brings an entrepreneurial and customer-focused background to Uberflip with leadership experience in both B2B & B2C operations. Randy holds an MBA from the Schulich School of Business and a Bachelor of Commerce from McGill University.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Randy FrischAny comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/19 at 03:02 PM
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Wednesday, September 17, 2014

AMP Up Your Social Media #31: Social Media Communities Drive Local Business

AMP UP Your Social MediaBobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They’ve helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency.  With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs.

“Your perfect customer might not be in the room, but there is probably someone who knows your perfect customer.”

Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community:

  1. Identify the community that you are targeting
  2. Understand the community’s motivation
  3. Define how your audience will benefit from your content
  4. Identify how you can get your community working for you
  5. Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation

Bobbie would love to hear from you! Chat with her on Twitter as @BobbieC or @MassInno.

About Bobbie Carlton

Bobbie CarltonBobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.   The events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products in the social networking community. She currently heads marketing for RapidMiner, one of the leaders in the predictive analytics market.

She speaks and teaches classes regularly, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM), and overall marketing at companies as varied as the Beacon Street Girls, a social network and book series for preteen girls, and Accounting Management Solutions, a firm that provides part-time and interim placement of finance executives.  In 2010 she was named one of the ten Bostonians who have done the most for the startup community, and 2011 she was a recipient of a Mass High Tech All-star award.  She is a popular speaker on a wide variety of topics.  She has mentored at MassChallenge, a startup incubator and competition, is an advisory board member of Startup MA, part of Startup America, and advises a number of startups in the Boston area.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/17 at 02:00 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

FIR Presents Young PR Pros: Episode #91 – Changing the Definition of Spin Doctor, is it Possible?

Young PR Pros For our regular listeners you don’t need to change anything, you will still continue to receive new weekly episodes through iTunes or Stitcher.

For those who don’t know, the FIR podcast network, run by internationally acclaimed communicators Neville Hobson and Shel Holtz, is a collection of business podcasts on niche topics that appeal to communicators in different countries around the world. The anchor show, For Immediate Release: The Hobson and Holtz Report, is the longest running communications podcast, broadcasting business and communications advice for more than a decade. In 2013, Hobson and Holtz expanded their podcast and created a network of a dozen shows, including the popular Canadian social media podcast Inside PR, hosted by Martin Waxman, Gini Dietrich and Joseph Thornley.

For our first episode on the podcast network, we discuss the definition of the word spin. Some people see this as a four-letter bad word and want it eliminated from our vocabulary. Others see it as a flexible word with the opportunity to bend and change - or spin if you will - the definition.

Hosts, Kristine D’Arbelles and Julia Kent bring in two experts to weigh in on this debate. The first is Elizabeth Gray-Smith, Social Columnist at iPolitics. We caught up with her earlier this year at the uOPRA Let’s Grow Together conference and asked her how she felt about the word spin - spoiler, she doesn’t think spin needs to be a four-letter bad word.

The second expert is Gini Dietrich, CEO of Arment Dietrich and who is no stranger to the podcast, offers her view on the word spin. If you know Gini at all, you can guess what her opinion was. Here is a hint, she runs a blog called Spin Sucks.

As our hosts easily discover, there is no easy right answer. The good news is that having this conversation is important to making our industry a better place. We have come far from the days of Mad Men, but there is still more work to do.

So what can young professionals do today? Be curious and ask questions. Don’t be afraid to stand up to your boss if you are uncomfortable with the task they have given you. Remember, no one gets fired for asking a question. Sometimes that is all it takes, one curious person asking the right question.

What do you think? Do you think we can change the definition? Or should we get rid of the word? Or do you have another solution?

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 09/17 at 01:20 PM
Show Notes • Young PR Pros • (0) Comments • Permalink

FIR Presents Inside PR 384: It’s Spin Sucks’ anniversary – and we celebrate with blogging tips

FIR Presents Inside PRIt’s a big day for us at Inside PR – well, a big day for Gini, but we’re celebrating with her! Spin Sucks turned eight. And that’s a milestone.

Gini looks back and talks about her first post and how…um…disappointing it was. She said it was just a blog introduction without any links (though there were footnotes), but with a few references to some guy named Ray (they’re not sure who that was) and it had no images or optimization…

Back then they didn’t have a clear vision of the kind of content that would help them achieve their vision to improve the reputation of PR.

Gini took it over in 2009 and worked hard and consistently to create the type of content that built and engaged a community and made it into the runaway success it is today.

A big congratulations from all of us to Spin Sucks!

Joe says it’s not easy to keep up Gini and her team’s level of commitment and production and mentions a post by Darren Barefoot, who says he’s no longer doing most of his writing on his blog. Rather, he’s publishing on other platforms with bigger audiences so more people see and interact with his ideas.

In the second part of the show we ask Gini, who recently spoke about advanced blogging at Content Marketing World, to share some of her tips. Here are three:

  1. Follow trends and lists to discover fresh, relevant ideas.
  2. Imagine and reuse your content and turn a blog post into a podcast, video and other sharable social objects.
  3. Syndicate and distribute content beyond your social networks to build momentum.

Do you have any to add?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/17 at 08:17 AM
Show Notes • Inside PR • (0) Comments • Permalink

Media Bullseye Roundtable 2014.13 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam to discuss three topics:

—How should communicators be looking at keyword-targeting campaigns, like sponsored tweets, in an era in which real-time events may cause unintended consequences?
—How should brands address things like the 9/11 anniversary? Some argue for silence, but is there room for respectful recognition of the day?
—A new survey says that 35% of online donors give more because of compelling content, especially personal stories. What lessons can we take away from this as communicators?


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/17 at 04:43 AM
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink

Monday, September 15, 2014

The Hobson & Holtz Report - Podcast #773: September 15, 2014

FIRCongratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner;

Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo;

News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report: Apple’s announcement of iPhone 6, Apple Pay and Apple Watch and the live streaming lessons, launch of Known for web publishing; why every content marketer needs an editor; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; everything you need to know about running a successful webinar; Igloo Software promo; a further look at the Indie Web and its potential impact on organizational communication;

Music from Louis Prima Jr. and the Witnesses; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 15, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 22…

Posted by neville on 09/15 at 12:55 PM
Show Notes • Hobson and Holtz • Permalink

Thursday, September 11, 2014

AMP UP Your Social Media #30: The Importance of Design in Social Media Marketing

AMP UP Your Social MediaDesmond Wong is the content and community marketing manager at AgilOne, a software startup focused on predictive marketing analytics. Desmond joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of design in social media content marketing strategies.

Tweets that include an image are more than 2x as likely of creating a click through!

The chance of your Tweets getting lost in the Twitter feed is monumental. Desmond offers tips to help capture your audience on Twitter:

  1. Work closely with your design time to create visual assets for social media.
  2. If you don’t have a design team check out other websites and social media channels for inspiration, such as PatternTap.com.
  3. Keep your messages and your content branded.
  4. Don’t make your visuals salesy.
  5. Include a call to action.

See how Desmond gets visual on Twitter, check out the AgilOne Twitter account.

Desmond would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Desmond Wong

Desmond WongDesmond is currently the Head of the Content/Community Marketing and Creative teams at AgilOne, a SaaS company specializing in predictive marketing intelligence. He manages AgilOne’s lead generation efforts through the company blog, social media, and website.

Outside of content and community at AgilOne, Desmond coordinates and manage their creative team and agency to define, develop, and evolve our brand identity through video, design, and UX experiences. Working to build a brand that is truly inspiring in its messaging and visual creativity. He is a former member of the Creative and Design team at HubSpot responsible for designing ebooks, social media graphics, banners, and other creative assets. He managed HubSpot’s growing network of creative professionals and coordinated the hiring of freelance creatives for a variety of projects. The Brand and Buzz team handles everything from high end case studies, videos, PR, events, and branding for HubSpot. Previously a member of the ToFu (Top of the Funnel) team at HubSpot and responsible for creating and maintaining high quality, consistent, content used to help generate over 50,000 leads a month and over 1 million visitors to the HubSpot blog a month. Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/11 at 06:19 AM
Show Notes • AMP Up Your Social Media • (6) Comments • Permalink
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