Thursday, September 15, 2005

The Hobson & Holtz Report - Podcast #68: September 15, 2005

The Hobson & Holtz Report - Podcast #68: September 15, 2005

Content summary: Listeners’ comments discussion; new research from IABC Foundation; Google Blog Search; Yahoo! Mail; PodcastCon UK; a how-two ebook on podcasting; new white paper on corporate blogging; Chrysler media blog.

Show notes for September 15, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Detailed show notes and list of links to come.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday September 19…

Posted by neville on 09/15 at 09:28 AM
Show Notes • (4) Comments • Permalink

Wednesday, September 14, 2005

Interview: Gerry Murray, President IABC Belgium - September 14, 2005

Interview: Gerry Murray, President IABC Belgium - September 14, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 47-minute conversation with Gerry Murray, President of IABC Belgium, and a management and communication consultant. Topics discussed include: development plans for IABC Belgium, the new Chapter website and new President’s blog, the challenges in engaging members throughout Europe, professional development opportunities for IABC members.

About our conversation partner:

Gerry Murray runs The Wide Agency, an international management and communications consultancy based in Belgium. The Wide Agency focuses on effective communication through strategy creation, project management, content provision and coaching.

Prior to that he spent nine years at the world headquarters of DHL, the express logistics company, holding a variety of roles in marketing, strategic planning, investor relations and corporate communications. His early commercial experience was gained in sales and marketing management in the publishing industry.

Gerry was elected President of IABC Belgium in July 2005 and blogs at The Captain’s Log. Previously he held the position of the Chapter’s Communications Chair.

An Irish national, he has a BA in French & Linguistics from University College Dublin, an MBA from Manchester Business School and holds the status of Chartered Marketer from the Chartered Institute of Marketing in the UK.

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Download the conversation here (MP3, 20MB), or subscribe to the interviews RSS feed to get it and future interviews automatically. You can also subscribe to the full feed to get all FIR podcasts. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

Interview Segment Time Points:

  • 00:26 Neville introduces the interview
  • 03:33 Gerry outlines his background: what he did and what he does today
  • 07:13 Review of IABC Belgium and its development in recent years
  • 09:54 IABC Belgium celebrates its 20th anniversary in 2006
  • 11:10 The Captain’s Log and the new Chapter website
  • 22:41 Gerry: “We have an obligation as an association to be exploring new things”
  • 23:05: A series of events planned called ‘disruptive communicators’ looking at how new things add value to the communication process
  • 25:01 Gerry: “How can we use podcasting to preview events?”
  • 27:02 Getting involved at the Region level: Chapter development and relations, developing a Job Bank
  • 31:50 Helping developing-Chapters use the web
  • 34:19 European Leadership Institute meetings
  • 37:18 The challenges in engaging members throughout Europe
  • 38:56 Eurocomm - a tailor-made professional development event for communicators in Europe
  • 44:00 Conversation wrap up
  • 45:03 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Gerry Murray, IABC, IABC Belgium, IABC Europe Middle East Region, DHL, Lyndon Hrytzak, The Captain’s Log, Elizabeth MacDonald, Anton Rath, IABC Cafe, Sam Rowe, Movable Type, Shel Holtz, Top 10 New Technologies for Internal Communicators, Barbara Gibson, Kristen Sukalac, IABC UK, IABC France, IABC Russia, IABC Switzerland, IABC Scandinavia, John Egan, IABC Ireland, European Leadership Institute meeting in Berlin, Eurocomm, Rob Kuijpers, SN Brussels Airlines.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/14 at 03:24 AM
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Monday, September 12, 2005

The Hobson & Holtz Report - Podcast #67: September 12, 2005

The Hobson & Holtz Report - Podcast #67: September 12, 2005

Content summary: Listeners’ comments discussion (bandwidth, bit rates and listening preferences; jazzed about podcasts; answering the logo call); PR firms with no RSS; emergent journalism with PublicNow.com; IABC’s Katrina initiative; Queen of Sky sues Delta; eBay acquires Skype, Oracle grabs Siebel Systems, America West goes to US Airways; two new European podcasters; 20 uses for podcasts; 7m iTunes podcasts; from Our Correspondent Down Under; blogs that front sales sites.

Show notes for September 12, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute conversation recorded live from Chicago, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Intro:

  • 00:32 Shel introduces the show; what the show’s about; how to give your feedback; show notes

Listeners’ comments discussion:

  • 02:23 Howard Harawitz on bandwidth, bit rates and listening preferences for podcasts
  • 08:54 Kevin Dugan is jazzed about podcasts, gets down to ‘brass tax’ about the costs of podcasting, and makes a pitch
  • 13:27 David Becker answers the logo call

News and Features:

Outro:

  • 72:32 Neville outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Steve Crescenzo.

Listeners’ comments discussion - Howard Harawitz, Geek News Central, Kevin Dugan, McGraw-Hill, Plantronics, Audacity, Eric Schwartzman, Dan York, David Becker, Effective Edge Communications podcasts.

News and Features - Philip Borremans, Weber Shandwick, Edelman, Oakland Raiders, Stowe Boyd, NowPublic.com, BlueHereNow Technologies, TypePad, Movable Type, Blogger, Reuters, eWeek, Creative Commons, IABC, Hurricane Katrina, IABC Cafe, Lisa Owens, Ellen Simonetti, Delta Airlines, AP, MSNBC, eBay, Skype, Meg Whitman, PayPal, Niklas Zennström, Fred Wilson, eBay investor conference call, Oracle, Siebel Systems, America West, US Airways, Microsoft Dynamics, Microsoft Business Summit, PeopleSoft, Guillaume du Gardier, Loic Le Meur, Six Apart, Robert Scoble, Kevin Dugan, Steve Jobs, Apple, iPod nano, iTunes, Michael Hyatt’s iTunes 5.0 problems, iPod, iPod mini, Lee Hopkins, Darren Barefoot, Sally Goetsch, Heidi Miller, Trevor Cook, ABC, Seth Godin, Nicholas Negroponte, SparkleLikeTheStars.com, Ice.com.

Outro - Garageband.com, Dream, The Fishermen, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday September 16…

Posted by neville on 09/12 at 11:09 AM
Show Notes • (2) Comments • Permalink

Friday, September 09, 2005

Podcasts for Katrina relief efforts

As part of our discussion about Hurricane Katrina in show #66 yesterday of For Immediate Release: The Hobson & Holtz Report, Shel and I discussed an initiative by Podshow that enables podcasters to promote and offer appeal messages for supporting disaster relief efforts for Hurricane Katrina.

If you visit the Podshow Cares page, you’ll find close to 60 (as I write this) recorded appeals from podcasters.

Shortly after finishing our show yesterday, Shel and I recorded an appeal message. We talk about the online places to make your donation regardless of the continent you’re on or the currency you use.

This was a true no-brainer for us to do so we can add our voices to the collective voice of podcasters around the world who want to help.

If you’re a podcaster and would like to use any of the podcaster appeal messages in your podcast, feel free to do so. If you’d like a copy of ours, it’s a 700Kb MP3 file, about 1:40, and you can directly download it here.

Every little will help.

Technorati:

Posted by neville on 09/09 at 01:55 AM
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Thursday, September 08, 2005

The Hobson & Holtz Report - Podcast #66: September 8, 2005

The Hobson & Holtz Report - Podcast #66: September 8, 2005

Content summary: Listeners’ comments discussion (podcast junkie; support for parents; Ray Nagin interview case study; non-primary audience listener); Katrina - public service announcements, has Katrina saved the US media?, controversy over the word ‘refugee’; new reports from IBM, Edelman and Intelliseek; wikis, news releases, buttons and podcasting; the critical pieces in the change communication puzzle; text vs. audio - the conversation continues; changes to the FIR RSS feed.

Show notes for September 8, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Intro:

  • 00:30 Neville introduces the show; what’s in this edition; how to give your feedback; show notes; what the show’s about

Listeners’ comments discussion:

  • 03:08 Sally Goetsch is a podcast junkie and says she downloads FIR through iTunes and Odeo, like the blog book tour idea and offers a new definition - podcast solipism
  • 05:23 Ralph Gaillard on the online support group for the parents of premature babies discussed in show #61
  • 06:00 Rob Safuto thinks the raw emotion of the radio interview by New Orleans mayor Ray Nagin will be studied by communicators for years to come
  • 07:03 Dan Hill enjoys the show even though he says he’s definitely not the primary target audience

Hurricane Katrina News:

  • 08:40 Public service announcements - podcasters answer the unspoken call
  • 13:08 Has Katrina saved the US media? We discuss opinions from BBC News and the New York Observer which would indicate that a shift is happening, away from journalistic self-suppression and complacency to more authentic reporting
  • 20:08 There’s a controversy over the use of the word ‘refugee’ - an absurdity!

News and Features:

  • 23:56 IBM’s web newsroom study - a good benchmarking tool
  • 26:05 Edleman’s and Intelliseek’s latest white paper on employee blogging - a rich source of information into what companies are doing
  • 30:03 Dan York‘s report - the intersection of wikis and news releases, brilliant buttons including a new one for FIR, and IABC’s Communication World feature on podcasting
  • 39:46 Change in the workplace and sources of communication - CEO-supervisor-employee voices are critically important pieces in effective communication and measurement of the complex change puzzle
  • 50:47 The value of text vs. the value of audio - the effects on conversational discourse, the right tool in the right place,

Outro:

  • 60:22 Shel’s at Steve Crescenzo’s wedding this weeekend and in Chicago on Monday
  • 61:24 Some Skype issues with today’s show
  • 61:54 Changes to the show’s RSS feed - now five separate feeds on the podcast blog
  • 64:20 We need a FIR logo! Would anyone care to help?
  • 69:20 Shel outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Sally Goetsch, Ralph Gaillard, Rob Safuto, Ray Nagin, Dan Hill.

Hurricane Katrina News - Podshow, CC Chapman, Accident Hash, Podsafe Music Network, American Red Cross, Dawn & Drew, PW Fenton, Digital Flotsam, BBC News, Matt Wells, Fox News, John Dvorak, New York Observer, John Stewart, Rocketboom, Katrinagate, New Orleans Times-Picayune, UN definition of ‘refugee’, Congressional Black Caucus, Jesse Jackson, Washington Post.

News and Features - Best Practices in Public Relations: An Analysis of Online Press Rooms in Leading Companies Round the World (PDF), IBM Spain, Edelman, Intelliseek, ‘Talking From The Inside Out’ (PDF file), Dan York, Lee Hopkins, Eric Schwartzman, wiki software, wiki farms, JotSpot, Social Text, Brilliant Button Maker, ‘Get FIR’ button, IABC, Communication World, Judy Jones,Shel’s post on CEOs and change communication, Angela Sinickas, Organizational Surveys: Tools for Assessment and Change, TJ Larkin, Darren Barefoot, Nicole Simon, Dan Hill, Lee Lefever.

Outro - Steve Crescenzo, Skype, Mary Hodder speech, Paint Shop Pro, Podsafe Music Network, Spamalot, Karmen Tyler, Guilty, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday September 12…

Posted by neville on 09/08 at 01:10 PM
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Wednesday, September 07, 2005

Speakers and Speeches: Mary Hodder on blog search engines

Mary Hodder on blog search engines

In this first offering of Speakers and Speeches, “For Immediate Release” is pleased to offer a 1:34 speech—including Q&A—by Mary Hodder, delivered on Tuesday, Sept. 6 at a meeting of the bloggers and RSS special interest group of the East Bay (California) IT Group (EBIG).

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Download the conversation here (MP3, 38MB).  (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio). Speakers and Speeches podcasts are not included in the regular “For Immediate Release” RSS feed. To subscribe, please use the special feed dedicated just to these features.

imageMary Hodder is a digital media junkie. She works with companies in open source, photo sharing and blog aggregation. A graduate of UC-Berkeley’s School of Information Management Systems, she researches and writes on intellectual property, security and privacy. She writes the Napsterization blog and has recently started a new blog, as well. She is currently working to launch a digital online video business. She formerly worked for Technorati and remains involved in the company, and also sits on the board of AttentionTrust, a non-profit organization dedicated to promoting the basic rights of attention owners.

In this talk, Hodder addressed the differences among—and problems with—the current crop of blog search engines, and articulated a vision for what blog search could achieve.

Shel Holtz, who attended the session, recorded Hodder with a Marantz Professional PMD660 digital recorder, using the built-in microphone. The audio is slightly edited to remove a couple of confidential items about which Mary asked attendees not to blog.

Posted by shel on 09/07 at 01:02 PM
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Monday, September 05, 2005

The Hobson and Holtz Report - Podcast #65: September 5, 2005

The Hobson and Holtz Report - Podcast #65: September 5, 2005

Content summary: Listeners’ comments discussion (new media, resumes and Googling job seekers; book promotion and blog tours); interviews and reviews; Ray Nagin’s radio interview, Zip 71101 podcast interviews and more Katrina news; new weekly podcast from Steve Rubel and Joseph Jaffe; from our Correspondent Down Under; Darren Barefoot argues that text is better than audio.

Show notes for September 5, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: We’re experimenting with producing concise show notes as an OPML file (download this show’s notes here) that will enable you to have the notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor. Let us know if you find this format useful - would you like us to continue doing this?

In this Edition:

Intro:

  • 00:31 Shel introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes

Listeners’ comments discussion:

  • 02:46 Nik from Colorado on using new media tools with resumes/CVs when job hunting, Googling job hunters and recruiters, and chapters files for podcasts
  • 14:28 Nicole Simon on book promotion and blog tours

Interviews and Reviews:

Hurricane Katrina News:

  • 21:45 New Orleans mayor Ray Nagin’s radio interview - passion, anger and a call to action: a raw mixture of plain speaking and strong emotion and the contrast with the scripted press conference
  • 31:56 The wide-ranging roles of company intranets and public blogs in hurricane relief efforts
  • 35:38 Zip 71101 - a podcast of on-the-spot interviews with Katrina evacuees
  • 38:46 IABC Cafe discussions on Katrina
  • 41:09 Mapping the devastation - zooming in to the street level with Google Earth and Google Maps

News and Features:

  • 44:40 Across the Sound - Steve Rubel‘s and Joseph Jaffe‘s new weekly podcast on new media and marketing
  • 47:48 From Our Correspondent Down Under - Lee Hopkins: intelligent life and the flying spaghetti monster, the lost art of ink and paper combat, counselling and support for those suffering from post-traumative podcast disorder and other malaises
  • 53:16 Audio and text - is it either or? We discuss Darren Barefoot‘s argument that text is a far better communication medium than podcasts (What do you think?)

Outro:

  • 69:20 Neville outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Nik from Colorado, Amazon, Google, AAC file format, iPod, iTunes, Robert French, Andrew Marritt, Nicole Simon.

Interviews and Reviews - Jeremy Wright, Ensight, Blog Marketing, Podcast Solutions, Michael Geoghegan, Dan Klass, Disney, Cliff Atkinson, Beyond Bullet Points, The Virtual Handshake, Return on Customers, Communities Dominate Brands, Alan Moore.

Hurricane Katrina News - Ray Nagin, New Orleans, Hurricane Katrina, President Bush, 9/11, Rudy Giuliani, Wikipedia, Jim Lukach, Siemens USA, WWL, Continental Airlines, Daily Source Code, Zip 71101, Ron Stroope, BBC World, CNN, IABC Cafe, Warren Bickford, Gerard Braud, Google Earth, Google Maps, Charles Pizzo.

News and Features - Across the Sound, Steve Rubel, Joseph Jaffe, Skype, Gizmo, Lee Hopkins, Allan Jenkins, Doug Johnson, Basildon Bond, DIY Planner, Derek Leverington, Podcast Anxiety: a cure has been found, Dawn & Drew Show, Darren Barefoot, Neville’s post: Communication innovation with podcasting, The Conference Board, Lee Hornick, Dan Gillmor, Purina, IBM, GM, FeedBurner, Podshow, Adam Curry, Ron Bloom, Kleiner Perkins Caufield & Byers, Sequoia Capital, Odeo, Endurance Radio, Fleet Sports, Gatorade, Geek News Central, GoDaddy.com.

Outro - Garageband.com, The Disappeared, Peter Adams, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday September 8…

Posted by neville on 09/05 at 12:23 PM
Show Notes • (6) Comments • Permalink

Sunday, September 04, 2005

Interview: Jeremy Wright - August 30, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 28-minute conversation with Jeremy Wright, blogger, author and consultant. Topics discussed include Jeremy’s business blogging book and his forthcoming launch of a new consumer blog network.

About our conversation partner:

Jeremy Wright is a serial entrepreneur, some have even said a blogpreneur for his focus on communications-oriented ventures. He has been involved in IT, programming and the business side of IT for nearly a decade.

He is the author of Blog Marketing, a business book on blogging, and writes Ensight, a popular business and technology blog.

Jeremy consults on blogging, communication, IT and time management. He is the father of two boys, Evan and Alex, and a semi-decent husband to Shannon.

Download MP3 podcast

Download the conversation here (MP3, 12MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

Interview Segment Time Points:

  • 00:24 Neville introduces the interview
  • 02:07 The blog book: when it’s coming out, attention focus
  • 03:32 Jeremy on the differentiator of his book and an overview of its content
  • 04:55 The Dell customer service fiasco: how could a company like Dell benefit from this book?
  • 07:59 Jeremy: a conversation is happening and companies can participate if they’re ready to listen
  • 09:10 Jeremy on the new Ensight.org design
  • 09:47 Jeremy: we’ll be launching a new blog network in a month or so
  • 10:46 Jeremy outlines the opportunities for a new blog network; one definite opportunity is in aviation
  • 11:28: Jeremy: we’re going to try something a little different - personas
  • 12:22 Jeremy: aim is to be the second-largest blogging network by the end of the year; opportunities for new content and distribution
  • 13:47 Jeremy: excited about the future of blogging, the future of this network and the extra exposure it will bring
  • 14:00 Neville on the market for niche blogs and what’s happening in Europe in this area
  • 14:46: Jeremy: mass opportunities in country/language focus sites, and in business sites 
  • 15:41 Jeremy: an aviation blog is a big opportunity in North America, with a niche market of 4-6 million people
  • 16:57 Jeremy: expect to soft launch five blogs in the next couple of weeks
  • 18:25 Jeremy: other ventures - online training and seminars, time management book, courses for Microsoft
  • 18:55 Jeremy: looking for a name for the rock fusion band and what the music focus is
  • 20:24 Neville recaps the January interview with Jeremy
  • 21:25 Jeremy: Inside Blogging consultancy has basically died, looking to sell the company
  • 22:46 Jeremy: no longer doing Podcast Network show: cross-country move, other ventures
  • 23:52 Jeremy on podcasting with the new blogging network: lots of interest from advertisers to do podcasts, we’re interested too, but not launching podcasts yet
  • 25:43 Jeremy’s concise message to companies looking at blogging
  • 25:55 Conversation wrap up
  • 27:02 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Jeremy Wright, Ensight, Blog Marketing, New Communications Forum, FIR Jan 2005 interview, Microsoft, Amazon, Naked Conversations, Dell, Jeff Jarvis, WeblogsInc, Corante, Paul Short, Blog Logic, Darren Barefoot, Inside Blogging, Capulet, The Podcast Network, Garageband.com, A Shel of My Former Self, NevOn.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/04 at 05:33 AM
Show Notes • (1) Comments • Permalink

Friday, September 02, 2005

Book Review - “Podcast Solutions, The Complete Guide to Podcasting”

The first in a series of reviews of books of interest to “For Immediate Release” listeners.

imageWe get books. They come in the mail sent by authors, agents, and publishers who hope we’ll review them. Some of these books warrant our attention, so we’ll be reviewing them here as brief podcasts.

download mp3 podcast

In the first of these reviews, Shel takes a 17:30-minute look at the excellent “Podcast Solutions: The Complete Guide to Podcasting,” by Michael W. Geoghegan (host of Reel Reviews) and Dan Klass (host of The Bitterist Pill); both authors also have podcast production businesses. The book includes a CD loaded with fully functional as well as trial versions of podcats-pertinent software. Podcast innovator Adam Curry wrote the forward.

Posted by shel on 09/02 at 05:10 AM
Show Notes • (1) Comments • Permalink

Thursday, September 01, 2005

The Hobson & Holtz Report - Podcast #64: September 1, 2005

The Hobson & Holtz Report - Podcast #64: September 1, 2005

Content summary: Listeners’ comments discussion (more on the PR blogger trackback stand-off; trackback spam; affinity for podcasts; FIR impacts HR; anonymous ok, but not cute and clever; show notes, etc); Hurricane Katrina and the role of blogs; developments in instant messaging; fired for blogging; blogger being sued; the Spinfluencer with Leo Laporte.

Show notes for September 1, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes

Listeners’ comments discussion:

  • 02:37 The Steve Rubel and Jeremy Pepper post trackback stand-off - differing opinions on how it all could have been addressed, from Eric Eggertson, Andrew Marritt and Jeremy Pepper
  • 08:35 Dennis Howlett trackbacks from his post about trackback spam, on the risk it presents to killing conversation
  • 12:20 Derek Leverington tells us how he found FIR, his affinity for podcasts, advice on avoiding ‘podcast anxiety,’ on CBC podcasters
  • 17:48 Patrick Williams on the impact FIR has for him in the HR arena
  • 19:39 BJ Fisher doesn’t mind anonymous blogs as long as the the reason for doing so isn’t cute or clever
  • 22:49 Dan York likes the show notes, asks about Shel’s recording set up, tells us his experience with Ziepod, offers his views about anonymous blogs, more on email spying software, and a reminiscence on 1980s software

News and Features:

  • 29:10 The aftermath of Hurricane Katrina - a real tragedy and the role blogs are playing as a personal conduit for news and information
  • 40:51 Microsoft buys Teleo - a signficant development in the instant messaging market
  • 47:58 Fired for blogging and then new job withdrawn - would guidelines have helped in a work environment where you can be fired by your employer on a whim?
  • 54:00 A blogger is being sued for comments left on his blog - where does the responsibility and liability lie for all content on your blog?
  • 58:46 The Spinfluencer in LA: Eric Schwartzman - a conversation with Leo Laporte on the story behind the story on movie spoilers, how podcasting is changing media relations, the difference between good PR, bad PR and spin control

Outro:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Eric Eggertson, Steve Rubel, Jeremy Pepper, Andrew Marritt, BL Ochman, Dennis Howlett, Lilac Rose, Movable Type, TypePad, Six Apart guidelines on combating comment spam, Derek Leverington, Warren Bickford, IABC, CBC, Patrick Williams, BJ Fisher, Effect Measure, Ragan, Deep Background, Dan York, Audacity, Ziepod, Marantz.

News and Features - Hurricane Katrina, Slidell Hurricane Damage Blog, IABC Cafe, Charles Pizzo, Gerard Braud, BBC News on Katrina, American Red Cross, Cisco Systems, Canon USA, General Motors, Bob Lutz appeal post, GM FastLane Blog,Microsoft, Teleo, Skype, MSN Messenger, Netscape, Firefox, Om Malik, Skype Journal, Google Talk, Hot Recorder, Yahoo Messenger, Windows Vista, Gizmo, Vonage, New York Times, Nadine Haobsh, Ladies Home Journal, Seventeen, Jeremy Blachman, The Anonymous Lawyer, Aaron Wall, Traffic Power, Wall Street Journal, Apple, Eric Schwartzman, Brooke Gladstone, On The Media, Bulldog Reporter PR Technology Conference, Leo Laporte, This Week in Tech (feed), Plaxo, Mark Jen, ParticipatoryPR.com.

Outro - Podsafe Music Network, Griddle, Preoccupied, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Monday September 5…

Posted by neville on 09/01 at 12:25 PM
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Monday, August 29, 2005

The Hobson & Holtz Report - Podcast #63: August 29, 2005

The Hobson & Holtz Report - Podcast #63: August 29, 2005

Content summary: Listeners’ comments discussion (pitching journalists; IABC recognition; great iRiver recording; how email spies work); blog etiquette: Steve Rubel and Jeremy Pepper trackback stand-off; Max Hansen’s second report from Blog Business Summit; the latest on Dell hell; Lee Hopkins reports from Australia; communication channels in organizations in times of change.

Show notes for August 29, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition

Listeners’ comments discussion:

  • 03:27 Heidi Miller‘s tips on researching and pitching journalists
  • 04:43 Jerry Stevenson compliments Shel on his IABC Fellow award, his cool iRiver, email tracking and how spying works, usability and blogs (Neville adds comment on this point re his Movable Type experiment)

News and Features:

  • 15:02 Blog etiquette and trackbacks: when does it become spam? Shel analyzes the stand-off between Steve Rubel and Jeremy Pepper last week and offers a clear opinion; Neville counter-argues with a contrary opinion
  • 30:47 Max Hansen‘s second report from Blog Business Summit - themes that emerged: trust between top management and employees who blog, and blogger privacy
  • 40:15 Dell hell - after a conversation with Dell’s PR person, Jeff Jarvis gives up on Dell’s lack of willingness to engage with and connect customers in the blogosphere
  • 48:57 From Our Correspondent Down Under: Lee Hopkins - tweaking Firefox with tabs, professional associations and social media, training bloggers in media relations, what your website says about you, podcasts and ‘grey power’
  • 57:33 Employee communication after an acquisition - what channels are appropriate during times of great change? Considering an employee’s preferred sources of information and the actual source is key to effective communication

Outro:

  • 72:02 UK holiday weekend; how to give your feedback (new email address: fircomments@gmail.com); the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Heidi Miller, Chris Marlowe, Hollywood Reporter, Eric Schwartzman, Amy Gahran, Jerry Stevenson, iRiver IFP-890, Dallas IABC, Microsoft Outlook, Thunderbird, NEO Pro, Movable Type, TypePad, Six Apart, WordPress.

News and Features - Steve Rubel, Jeremy Pepper, Wikipedia definition of trackback, Six Apart technical specification on trackback, Max Hansen, Blog Business Summit, Robert Scoble, Janet Johnson, Marqui, Steve Ballmer, Rebecca Blood, The New PR Wiki, Dave Taylor on the blogger being sued, Creative Commons, Jeff Jarvis, Dell, Jennifer Davis, Media Guardian, Lee Hopkins, Alexandra Samuels, Firefox, Allan Jenkins, Robert French, IABC, PRSA, AAAF, Donna Papacosta, Podcasting News, Better Communication Results latest podcast, Shel’s post about TJ Larkin’s IABC presentation, Towers Perrin, FIR interview with Angela Sinickas and Tudor Williams, TJ Larkin’s response to Shel’s post.

Outro - Edinburgh Festival, PodcastNYC, Again (Remix), Billy Klippert, Orange Record Label, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday September 1…

Posted by neville on 08/29 at 12:24 PM
Show Notes • (2) Comments • Permalink

Thursday, August 25, 2005

The Hobson & Holtz Report - Podcast #62: August 25, 2005

The Hobson & Holtz Report - Podcast #62: August 25, 2005

Content summary: Listeners’ comments discussion (Google Talk; being offline for 24 hours; briefer show notes and iTunes Chapter Tool; CBC’s ad structure; PRblogs.org; show links; FIR brings Dan the news); Ziepod; Max Hansen reports from Blog Business Summit; Jeff Jarvis gets a result; Eric Schwartzman’s Spinfluencer report; CBC follow-up.

Show notes for August 25, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:29 Shel introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes

Listeners’ comments discussion:

  • 02:30 Dan York asks what we think of Google Talk? Neville has tried it.
  • 09:01 Neville explains why he’s been offline for the past 24 hours
  • 11:29 Steve Rubel suggests briefer show notes and use the iTunes Chapter Tool
  • 13:51 Eric Eggertson clarifies CBC’s structure on advertising, TV vs. radio
  • 14:51 Robert French on PRblogs.org
  • 16:07 Sebastian Kiel thinks the column links on the podcast blog should go to the show notes not the MP3 files
  • 17:18 Dan York again, in Ottawa, who finds out what’s going on through listening to FIR

News and Features:

  • 18:43 Ziepod, a next-generation podcatcher, offers some cool options including streaming podcasts and a rating system
  • 22:52 Max Hansen‘s first report from Blog Business Summit - themes that emerged: medium vs. genre norms
  • 34:05 Jeff Jarvis’ open letter to Michael Dell finally gets a response from Dell
  • 39:49 The Spinfluencer in LA: Eric Schwartzman - audience demand for porn podcasts; an interview with Chris Marlowe, executive editor of the Hollywood Reporter
  • 57:16 CBC employee lockout follow-up

Outro:

  • 60:10 How to give your feedback (new email address: fircomments@gmail.com); show notes; Shel won’t be live on Monday’s show
  • 62:01 Shel intros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Dan York, Google Talk, Fredrik Wacka, Gmail, Skype, MSN Messenger, AOL, Yahoo Messenger, News Corporation, Hot Recorder, Jyve, Starbucks, EasyInternetCafe, Steve Rubel, iTunes Chapter Tool, Eric Eggertson, CBC, Robert French, PRblogs.org, BlogSavvy, edublogs, Lexblogs, Sebastian Kiel, Tom Keefe.

News and Features - Robin Good on Ziepod, Ziepod, FeedZie.com, iTunes, FeedDemon, Winamp, Max Hansen, Blog Business Summit, Boeing, Randy’s Journal, Chris Brownrigg, DL Byron, Clip-n-Seal blog, Dave Winer, Jeff Jarvis, Dell, Online Media Daily report on Dell, Jennifer Davis, Business Week Online: Dell in the Bloghouse, Eric Schwartzman, Search Engine Watch, Sitemeter, FCC, Hollywood Reporter, Chris Marlowe, Variety, Slingbox, Slim Media, ParticipatoryPR.com, VNU Media, Lexis-Nexis, CBC, Howard Harawitz, CBC Unplugged, iLoveRadio.org, Tod Maffin, Robin Rowland.

Outro - Podsafe Music Network, CC Chapman, Podshow Network, Chance, Say What You Will, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 29…

Posted by neville on 08/25 at 11:50 AM
Show Notes • (1) Comments • Permalink

Monday, August 22, 2005

The Hobson & Holtz Report - Podcast #61: August 22, 2005

The Hobson & Holtz Report - Podcast #61: August 22, 2005

Content summary: Listeners’ comments discussion (Josh buys a podcast rig; no problem with anonymous blogging; big thanks to FIR listeners); locked-out CBC employees with podcasts; an interview from the CBC picket line; Share your Story success; PodcastCon UK starts interviews; IABC Belgium starts a blog; no, your email is not private; get used to hearing about splogs; PRblogs.org launches; blog advice for Adobe; WordPress challenges; Skylook success; impressions of McGraw-Hill; an OPML party.

Show notes for August 22, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes

Listeners’ comments discussion:

News:

  • 15:06 How both sides in a bitter labour dispute are using online communication - the Canadian Broadcasting Corporation (CBC) locks out employees, who start podcasting radio shows and blogging their views
  • 21:31 Howard Harawitz on the CBC picket line in Halifax, Canada - interview with Jean LaRoche, CBC reporter, on the use of the internet as a means for employees to communicate their points of view; Shel and Neville discuss the broad potential issues (and opportunities) in labour disputes in future
  • 30:38 The success of ‘Share Your Story’ that gives parents the means to share and discuss their experiences through blogs and message boards
  • 34:35 PodcastCon UK gears up for the event in London next month, including a series of podcast interview with participants, the first interview being with Neville
  • 37:46 The Chairman of IABC Belgium Chapter starts a blog

Features:

  • 40:30 Do you think your email is private? Tom Keefe’s story on software that can tell the sender when you open an email (and much more) and you’d never know - except in the case Tom outlines
  • 46:55 Get used to this word: splogs - blogs set up as spam creators (with Blogger being accused as being the worst offender) and the means to report spammers - a new system set up by Google that’s already being abused
  • 52:24 PRblogs.org launches, offering PR practitioners, educators and students a community for blogging
  • 54:50 Advice for Adobe’s new blogging community from Niall Cook on design, navigation and policies
  • 56:02 From Our Correspondent Down Under: Lee Hopkins - on the challenges of setting up a new WordPress blog, success with using Skylook, comments soon on Barons to Bloggers
  • 62:12 Further thoughts on show #56 (podcasting from a McGraw-Hill conference in New York) - impressions and the tech issues, and the potential for this medium
  • 67:43 Shel goes to Dave Winer’s OPML editor show - and why communicators should pay attention to this tool

Outro:

  • 73:56 How to give your feedback (new email address: fircomments@gmail.com); show notes; Neville intros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Josh Hallett, Patrick Strang, Steve Crescenzo, Eric Eggertson, Deep Background, Sebastian Kiel.

News - Canadian Broadcasting Corporation, CBC Negotiations, CBS Unplugged, Howard Harawitz, Todd Maffin, Canadian Media Guild, Jean LaRoche, New York Times, Mark Cuban, Charles Pizzo, Lee Lefever, March of Dimes, Share Your Story, PR Week, PodcastCon UK, Nicole Simon, PodcastCon UK signup wiki, IABC Belgium, IABC Belgium Chairman’s Blog, Gerard Murray, IABC New York, IABC Cafe.

Features - Tom Keefe, Warren Bickford, ReadNotify, Google, Blogger, Blog Herald, Blog Critics, TypePad, Dave Sifry’s state of the blogosphere re spam, Technorati, Robert French, PRblogs.org, Edublogs, Niall Cook, Adobe Blogs, Lee Hopkins, Ben Hamilton, WordPress, Skylook, Skype, Barons to Bloggers, Melbourne University Press, Feedster Top 500, Out of Costa Rica, WordPress hosted blogging service, Movable Type, McGraw-Hill, OPML, Dave Winer, Ray Ozzie, Robert Scoble, Dan Farber, Buzz Bruggeman, Max Hansen.

Outro - Garageband.com, A Different Rhythm, Jackson Brown, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com (new email address), or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 25…

Posted by neville on 08/22 at 12:07 PM
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Thursday, August 18, 2005

The Hobson & Holtz Report - Podcast #60: August 18, 2005

The Hobson & Holtz Report - Podcast #60: August 18, 2005

Content summary: Listeners’ comments discussion (blog comment moderation; alternatives to British Airways; FedEx the new ‘blogger Satan’; iPod display; news about Furl; why Hill & Knowlton started employee blogging; spicing up web pages; Skype for business calls; cool Jyve; smart Segway; Audacity and ID3); new audio recording equipment; no credibility for anonymous blogger; Cruisebox kick it; a cautionary blogging tale; speaking geek; Dell customer service hell again.

Show notes for August 18, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Portland, Oregon, USA.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; what’s in this edition; show notes

Listeners’ comments discussion:

  • 03:17 Andrew Marritt on Wordpress for comment moderation; some suggested alternatives to British Airways when flying to the UK from continental European destinations
  • 08:16 Frank Meeuwsen says FedEx is the new ‘bloggers Satan’
  • 08:57 Susan Getgood‘s request for a better display of the show edition title in her iPod
  • 11:10 Marshall Kirkpatrick‘s news about Furl and a very curious customer service approach by the different company who’s at the Furl.com address
  • 13:04 Niall Cook explains why Hill & Knowlton launched their employee blogging initiative
  • 16:30 Dan York on spicing up web pages with good logo graphics, using Skype for business calls, thinks Jyve is cool, complements a filmmaker on a Segway, and asks about Audacity’s ID3 tags

Features:

  • 28:48 Shel tells us about his cool new audio recording equipment for on-the-road recording (and starts with a story about dinner) and what he’s got lined up in his recorded commentary for this show
  • 34:48 What credibility does an anonymous blogger have, no matter the good-looking reasons? Shel’s analysis and strong critique of Deep Background
  • 48:01 Greg St Clare says ‘kick it!’
  • 49:16 A cautionary tale on advising a client about blogging when the client hasn’t told you his full story
  • 54:52 Journalists need to learn to speak some geek, says Tom Foremski - as do communicators, says Neville
  • 59:24 Corporate reputation - the impact of blogs that talk about businesses: about Dell, for instance

Outro:

  • 68:57 How to give your feedback
  • 69:47 One more listener comment, from singer Rebecca Dru whose song we played on April 28
  • 70:50 Show notes; Neville intros the music selected by Shel

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Andrew Marritt, Wordpress, British Airways, Gate Gourmet, Easyjet, Swiss, Frank Meeuwsen, FedEx, Susan Getgood, iPod, iPod Mini, iTunes, Marshall Kirkpatrick, Furl, Nameview.com, Niall Cook, Hill & Knowlton, Collective Conversation, David Ferrabee, Ted Graham, Sally Costerton, Ketchum, Dan York, Skype, Jyve, Segway, Audacity, Skype Journal, Winamp.

Features - Behringer Eurorack, Marantz PMD660, Evil Genius Chronicles, Sound Flower, Ragan Communications, Roger D’ Aprix, Milton Moscowitz, Steve Crescenzo, David Murray, Deep Background, Home Improvement, Eric Eggertson, Stanley Bing, Fortune, Electronic Frontier Foundation, Captain Morgan Rum, Steve Rubel, Greg St Clare, Cruisebox, On A Podcast, Stephen Baker, Business Week, Blogging as you go belly up, Paul Purdue, iFulfill.com, BL Ochman, Blogspotting, Heather Green, Tom Foremski, Silicon Valley Watcher, Movable Type, Dell, University of Michigan Customer Satisfaction Index, Bloomberg, Apple, Jeff Jarvis’ Dell timeline, Allan Jenkins, Christopher Carfi, Cluetrain Manifesto, Jeff Jarvis’ open letter to Michael Dell.

Outro - Rebecca Dru, The Cool Waters Band, No Use Denying, Podsafe Music Network, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 22…

Posted by neville on 08/18 at 12:32 PM
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Tuesday, August 16, 2005

Interview: Pete Blackshaw, Intelliseek - August 16, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse. Topics and themes discussed include: consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in a period of Furious Innovation; new dynamics to emerge; customer experiences.

About our conversation partner:

Pete Blackshaw is a recognized expert in interactive marketing, word-of-mouth behavior and consumer understanding. Throughout Pete’s varied experiences in marketing, government, consumer affairs and entrepreneurship runs a common theme – the power of the internet to give individuals a voice and change the way things are done.

At Intelliseek, Pete manages the overall marketing strategy for the company and oversees client engagements and consulting projects. He also leads the firm’s popular webinar series.

Pete is the 2004 co-founder of the Word-of-Mouth Marketing Association, one of the fastest-growing industry organizations in the US in advertising and marketing circles, and he co-authors a bi-weekly column on digital marketing strategies for JupiterMedia’s ClickZ network.

Before receiving his master’s degree from Harvard Business School in 1995, Pete served as a press secretary and legislative consultant to then-Sen. Art Torres in the California legislature, where he guided several consumer-focused bills to passage and initiated the first “interactive” legislative hearing in the US. He has a bachelor of arts degree from the University of California at Santa Cruz.

Download MP3 podcast

Download the conversation here (MP3, 14MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

Interview Segment Time Points:

  • 00:01 Shel introduces the interview
  • 00:39 Pete describes his background leading up to his job at Intelliseek
  • 04:05 Pete on consumer motivation to speak their opinions
  • 05:22 Pete explains the principles of word-of-mouth marketing
  • 19:57 Neville: marketing similarities with PR with the ‘audience in charge’ of the message
  • 11:08 Pete: lots you can measure in word-of-mouth communication with new metrics; how you can slice-and-dice those metrics
  • 14:50 Shel: much of this is reactive - who’s using it proactively?
  • 15:09 Pete on optimizing and making marketing strategies more efficient
  • 16:30 Pete: consumer-generated media (CGM) help brands measure up; word-of-mouth is a long-term strategy
  • 17:47 Neville comments on Mary Hodder’s analysis of blog search tools and asks Pete for his thoughts on that research and what should develop
  • 19:54 Pete: biased towards ease of use and consumer focus for search tools; filtering spam will be a big issue; search for material other than textual, eg, video, audio; the importance of profiling the influencers
  • 23:41 Shel: different techniques applied to search
  • 24:11 Pete: Blogpulse goes deep into its search
  • 24:20 Neville on the different methods search engine use, illustrated in Mary Hodder’s posts, doesn’t add to confidence in those tools
  • 25:34 Pete: we are all so early in the blog search space, things will begin to converge as consumers dictate their preferences
  • 26:57 Pete: bloggers held accountable for what they blog; the interesting dimension of strong opinions and observing
  • 27:54 Pete: we’re still in a period of Furious Innovation
  • 28:02 Shel: are you continuing to explore different approaches to measurement?
  • 28:11 Pete: building unique and proprietary ways of measurement including for video and audio
  • 29:25 Pete: the potential big impact of podcasting in word-of-mouth marketing
  • 30:09 Pete: all sorts of new dynamics will emerge and PR firms haven’t begun to think about this
  • 30:40 Pete: continuing to log thoughts on CGM; launching a new blog to do this
  • 31:15 Shel asks about CGM best practices
  • 31:36 Pete outlines some customer experiences with product launches and supporting activities
  • 34:04 Conversation wrap up
  • 34:35 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Pete Blackshaw, Intelliseek, Procter & Gamble, PlanetFeedback.com, WOMMA, Blogpulse, Brandpulse, Google, Technorati, PubSub, Feedster, Mary Hodder, Bloglines, Corante, GM FastLane Blog, Advertising Research Foundation, ConsumerGeneratedMedia.com.

Posted by neville on 08/16 at 08:11 AM
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