The Hobson & Holtz Report - Podcast #148: June 22, 2006

The Hobson & Holtz Report - Podcast #148: June 22, 2006

Content summary: Additional phone Comment Line in Europe; vote for FIR in Marketing Sherpa contest; MP3 download problem on Tues night/Wed morning; let Phil Gomes know what you’d like to ask Edelman’s senior managers; WetPaint wikis; copyright your documents with the Microsoft/Creative Commons add-in for Office; PRWeek US edition starts podcasting; the General Motors/New York Times editorial page kerfuffle produces benefits for GM; different views on RSS and email; who’s the winner in World Cup alleged ambush marketing controversy; David Phillips reports; upcoming FIR interviews; listeners’ comments discussion; FIR Frappr community update; the music; and more.

Show notes for June 22, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 26…

Posted by neville on 06/22 at 09:48 AM

  1. Hi Shel / Neville,

    Was just listening to Martin Davis’ comment about the issuing of video iPod’s in the UK and that they may incur taxes due to being benefits in kind. What a great point! It never even crossed my mind.

    Since 2004, Activ-Media have offered a portable audio training / communications service, ‘Training on the Move’. (http://www.activ-media.com/imarco-pc/services/totm/totM.html).

    In essence, the service works with organisations to augment training / comms objectives. Staff are issued with inexpensive MP3 players, which are sold to the client at around £25.00 / $45.00 / E 36 each. Typical projects average around 500 staff requiring units.

    Whilst video iPod’s cost substantially more (and as such, are perhaps more liable to ‘benefit in kind’ taxation), no client has ever talked about staff being taxed for receiving the mp3 players we’ve sold them.

    In fact, the biggest problem I ever experienced was when bringing just 40 units into Tunisia on behalf of the British Council for a social media training course. The customs officer confiscated all of them on the basis they might be FM radios (he couldn’t understand the MP3 concept, or my ability to explain it wasn’t sufficient). Getting them back the following day meant a trip back to the airport with the British Ambassador!

    So, thanks again to Martin for making the point. It’s prompted me to think about the issue.

    All the best,

    Matt

    Posted by Matt O'Neill  on  06/24  at  11:28 PM

  2. Congratulations on getting nominated! Good luck!

    Posted by marketing-blog.biz  on  06/25  at  07:34 AM

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