Speakers & Speeches - David Weinberger at the CMO Summit: June 8, 2006

Speakers & Speeches - David Weinberger at the CMO Summit: June 8, 2006

Podcaster’s note: This is the the third in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. In this particular talk, David Weinberger interacted with the audience for much of the presentation, although there were no microphones for audience participants. Weinberger did a good job of expressing the question in his answers, and I’ve bumped the audio for audience contributions (with considerable background hiss), but it’s listenable. I’ll continue posting these files as I’m able to complete them.

Content summary: David Weinberger, co-author of “The Cluetrain Manifesto” and author of “Small Pieces Loosely Joined,” is a regular writer for the New York Times, Wired magazine, and Salon. He also is a regular commentator on NPR’s “All things Considered.” He spoke on the afternoon of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Weinberger’s presentation

The new marketing department - does it even exist? Companies and agencies are struggling to find a new model that builds on the proven principles of the past while incorporating successful new practices to take them into the future. How does a company plan and allocate resources, human and otherwise, in a time of such disruptive change? How will the dynamics of this emerging marketplace impact the way companies are configured, how products are developed, and how brands are built? What does the marketing department of the future look like?

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Posted by shel on 06/23 at 09:51 AM

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