Speakers & Speeches - John Hagel at the CMO Summit: June 8, 2006

Speakers & Speeches - John Hagel at the CMO Summit: June 8, 2006

Podcaster’s note: This is the second in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.

Content summary: John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for John Hagel’s presentation

The new scarcity = attention: Competition is fierce and the market ever more dense with new products and services all vying for the attention of consumers. Media is increasing fragmented and complex, yet more networked than ever before. How then to differentiate, gain attention, and rise above the morass of options that inundate consumers. How do you change the way you communicate in an attention-scarce economy?

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Posted by shel on 06/22 at 04:23 AM

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Next entry: The Hobson & Holtz Report - Podcast #148: June 22, 2006

Previous entry: Speakers & Speeches - David Sutherland at the CMO Summit: June 8, 2006

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