Speakers & Speeches - David Sutherland at the CMO Summit: June 8, 2006

Speakers & Speeches - David Sutherland at the CMO Summit: June 8, 2006

Podcaster’s note: This is the first in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.

Content summary: David Sutherland PhD, Founder and Managing Director USA of Launch Institute, spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Sutherland’s presentation

Models for innovation: Creating successful new products and services. New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact with co-creation? Case studies will be discussed, successful (and unsuccessful) strategies shared, new methodologies analyzed, and existing approaches that work affirmed.

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Related: FIR Interview with David Sutherland, June 8, 2006.

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Posted by shel on 06/21 at 04:55 PM

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