
Hobson and Holtz
The Hobson & Holtz Report
Thursday, March 12, 2009
The Hobson & Holtz Report - Podcast #430: March 12, 2009
Content summary: Next FIR Live on Blogtalk Radio on March 18; Shel’s at the Ragan conference in Las Vegas; Dan York reports; the Media Monitoring Minute with CustomScoop; discussion: what’s the best way to distribute a social media news release?; News That Fits: how the Guardian’s Open Platform could let a thousand stories bloom, social networking eclipses email so is email marketing still a sound strategy?, the difference between PR and publicity, Lockheed-Martin giving social networking a spin; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Crush; and more.
Get FIR:
- Download the MP3 file (31.7Mb, 69:16)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 12, 2009: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Las Vegas, Nevada, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday March 16…
Monday, March 09, 2009
The Hobson & Holtz Report - Podcast #429: March 9, 2009
Content summary: Next FIR Live on Blogtalk Radio on March 18; Michael Netzley reports on responsible blogging in Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: eBay’s guidelines for reporting company information via Twitter, judges warm to microblogging with Twitter in the US courtroom, what should Burson-Marsteller do about Rachel Maddow?, online brand abuse on the rise: survey; listeners’ comments discussion including a question on Twitter following: brain noise or great info?; music from Novella; and more.
Get FIR:
- Download the MP3 file (29.4Mb, 1:04:17)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for March 9, 2009: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday March 12…
Thursday, March 05, 2009
The Hobson & Holtz Report - Podcast #428: March 5, 2009
Content summary: New FIR Interview posted; congrats to SHIFT; Dan York reports on eComm 2009, Twitter, and more; the Media Monitoring Minute with CustomScoop; follow up discussion on the ethics of email marketing; News That Fits: research shows communicating online beats getting entertained, Sky News creates a Twitter correspondent, IABC Marketplace launches today; listeners’ comments discussion; music from The Marble Tea; and more.
Get FIR:
- Download the MP3 file (26.1Mb, 57:09)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for March 5, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday March 9…
Monday, March 02, 2009
The Hobson & Holtz Report - Podcast #427: March 2, 2009
Content summary: Shel’s on his own; vote for FIR at Podcast Alley; FIR community support for Bryan Person whose sister-in-law perished in a car crash yesterday in her native Kenya; CDs from Runaway Dorothy are still available to first-time commenters; interview about how TD Trust used The Hive software is set for Tuesday; Neville contributes to the intro; Michael Netzley’s Asia Report; Media Monitoring Minute; News that Fits: Skittles web site goes 100% social, personal branding in the age of Google, Forrester says “sponsored conversations” are fine, social media best practices group forms on a wiki; listener comments including a FriendFeed room roundup; music from EverBlue; and more.
Get FIR:
- Download the MP3 file (28.5Mb, 1:02:16)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for March 2, 2009: A 62-minute podcast recorded live from Concord, California, USA, and close to live from Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday, March 5…
Thursday, February 26, 2009
The Hobson & Holtz Report - Podcast #426: February 26, 2009
Content summary: CDs for first-time commenters; upcoming FIR Interview; Shel at the East Bay Social Media Breakfast; Neville talks to Stuart Bruce at the Wolfstar party in London; Dan York reports on a career development and the Gmail outage; the Media Monitoring Minute with CustomScoop; News That Fits: New research shows B2B buyers have very high social participation, Ryanair and the ‘idiot bloggers’, Annenberg research on impact of recession on PR, why ghost blogging is wrong; listeners’ comments discussion including a question for listeners: how powerful is Nokia’s brand?; news about next Monday’s show; music from Purepath; and more.
Get FIR:
- Download the MP3 file (29.7Mb, 1:04:58)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for February 26, 2009: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday March 2…
Monday, February 23, 2009
The Hobson & Holtz Report - Podcast #425: February 23, 2009
Content summary: CDs for first-time commenters; upcoming FIR Interview; East Bay Social Media Breakfast on Feb 25; Michael Netzeley interviews Edelman’s Alan VanderMolen on the 2009 Trust Barometer research in Asia; the Media Monitoring Minute with CustomScoop; News That Fits: How to reach baby boomers with social media, Humana opens up their boardroom via Twitter, two communication jobs to die for, Josh Bernoff’s irrelevant email; listeners’ comments discussion including Simon Young on New Zealand’s controversial S92 regulation and the internet blackout protest; Friendfeed FIR Room round-up; music from Gods n Gurus; and more.
Get FIR:
- Download the MP3 file (29.8Mb, 65:05)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for February 23, 2009: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday February 26…
Thursday, February 19, 2009
The Hobson & Holtz Report - Podcast #424: February 19, 2009
Content summary: Twestival raises $250k and counting; upcoming FIR Interview; Shel’s in Vancouver, Canada; Dan York reports on the Facebook terms of service kerfuffle, and more; the Media Monitoring Minute with CustomScoop; News That Fits: How not to respond to local bloggers if you’re a newspaper, PR firm drops client after death threats, PR is about reputation not SEO, Gannett employees turn to unofficial blog for clarity; listeners’ comments discussion; music from Amanda Bloom; and more.
Get FIR:
- Download the MP3 file (28.6Mb, 62:36)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for February 19, 2009: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Vancouver, British Columbia, Canada.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday February 23…

