The Hobson & Holtz Report - Podcast #428: March 5, 2009

Content summary: New FIR Interview posted; congrats to SHIFT; Dan York reports on eComm 2009, Twitter, and more; the Media Monitoring Minute with CustomScoop; follow up discussion on the ethics of email marketing; News That Fits: research shows communicating online beats getting entertained, Sky News creates a Twitter correspondent, IABC Marketplace launches today; listeners’ comments discussion; music from The Marble Tea; and more.

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For Immediate Release: The Hobson & Holtz Report, for March 5, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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So, until Monday March 9…

Posted by neville on 03/05 at 10:36 AM

  1. Hi Shel & Neville!

    Love you guys and love the show. Shel, I’m still using Say Yes to Carrots products:)

    I wanted to write to tell you some Twitter news. I know you guys LOVE Twitter and whenever I see something about it I think of you two. FIR is where I learned about Twitter.

    The RedEye, Chicago’s free daily “McPaper” had a cover story about stars using twitter this week, here’s the link:

    http://redeye.chicagotribune.com/red-030409-twitter-main,0,1868120.story

    I thought it was interesting but it also started me thing about how people with a “brand” use the service - or at lest how I think they should use the service.

    I am a beauty vlogger. People come to my site and subscribe to my YouTube channel to watch my videos to learn the latest and greatest in the world of beauty & how to create spa experiences for themselves at home. When people click the link I put on my site inviting them to follow me on Twitter I think they expect more beauty news.

    That’s what I expect when I click on the link of a business or a blog that promotes, sells or focuses on a certain topic. That the Tweets they put out will be primarly about that topic.

    I’ve stopped following soooo many bloggers and indie businesses because all they talk about is getting coffee, picking up the kids, making dinner or other “brain noise” that offers no value or interest to me, the follower, because it doesn’t relate to their blog or their business.

    A few tweets a day about your socks or how nice it is outside is fine but please - keep it to two a day MAX!

    Am I wrong in this? Am I expecting too much? Am I being too picky? Now I want to know before I follow you - are you going to be Tweeting brain noise or great info?

    I make sure 95% of my tweets reflect my blog and my brand. I love using it to quickly share cool news or my thoughts about products and shopping and include links and photos. TweetLater, my new best friend, lets me schedule Tweets two weeks in advance so I can plan things out and stay on message.

    I’ve begun to wonder if some bloggers I follow really write their blog posts because their Tweets are so random, weird, boring and off topic. I don’t want to follow them anymore because it is ruining my opinion of them.

    What do you guys think? I wouldn’t expect my retired Mom to stay “on message”  but if she’s running a bath and body business and Tweets more about her cats than her products there’s a problem.

    A lot of people aren’t realizing their “Twimage” (Twitter Image) is that OF a twit. Just because you can Twitter “What you are doing”  every second of the day doesn’t mean you should.

    Sorry this is so long:)

    Take care and have a beauty full day!

    Posted by Denise  on  03/06  at  11:02 AM

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