Hobson and Holtz

The Hobson & Holtz Report

Sunday, April 05, 2009

Describe the Share Economy and Win Free Entry to Next09

FIR Contest We’re excited to announce another FIR Listener Contest where one listener to the premier PR podcast can win a free ticket to participate in Next09 in Hamburg, Germany, on May 5-6, 2009.

Next09 is one of the most important networking and trend conferences within the European web industry. The organizers are expecting a hundred international speakers and more than 1500 participants, including marketing decision makers in the media, technology and advertising sector, agencies, service providers and start-ups.

The theme of Next09 is the Share Economy. This term is shaped by the economic theorist Martin Weitzman, whose basic idea is this:

The more we share our success with others, the more we profit ourselves. This applies to humans as well as brands.

Among the many speakers are names that FIR listeners will recognize, including Stowe Boyd, David Brain, Lee Bryant, Chris Heuer, Jeff Jarvis, Steve Rubel and Brian Solis.

This FIR Listener Contest is made possible thanks to Nicole Simon. It was first announced in FIR #435 on March 30: listen to or download that announcement segment.

What is the Contest?

  1. It’s simple: describe your concept of the Share Economy – how companies and brands can share freely but still make money – in an imaginative way. For some good ideas, see the Call for Participation on the Nexto09 website.
  2. The tool you use to describe your concept is up to you: text, video or audio.
  3. Whatever tool you use, publish your concept online and email the link to us at fircomments [at] gmail [dot] com. Do not send us your entry, just a link to where it is online.

Send in your entries by 3.30pm GMT on Friday April 24, 2009.

Contest Rules and How To Enter

  1. There is no entry cost to the contest. In other words, it’s free to enter.
  2. The contest is open to entries until Friday April 24, 2009, at 3.30pm GMT.
  3. In your email with a link to your published entry, please provide your name, your email address and your location (country and city). You can also submit any other information you’d like to tell us, eg, your Twitter ID, but it’s not required to enter.
  4. Email your entry link to fircomments [at] gmail [dot] com with ‘Next09 entry’ as the subject line.
  5. The winner will be announced in the FIR episode on Monday April 27, 2009.
  6. We will not use any personal information in your email for any purpose other than related to this contest. And no one other than the judges (Neville Hobson and Shel Holtz) will see it.
  7. There is no cash or other alternative to the prizes and the contest winner is responsible for his or her own costs of travel, accommodation, etc, as well as any necessary permissions, eg, visas.
  8. By entering this contest, you give us the right to make use of your entry in any way we decide in connection with the FIR podcast series and include the winning entry in the Next09 website as determined by Nicole Simon. We are more than happy to exercise any right under a Creative Commons license.
  9. This contest is void where prohibited by law. Contest entrants are responsible for determining their eligibility to enter.
  10. The judges’ decision will be final and no correspondence will be entered into about any entry.

Good luck!

Posted by neville on 04/05 at 10:51 PM
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Thursday, April 02, 2009

The Hobson & Holtz Report - Podcast #436: April 2, 2009

Content summary: Shel’s in Kansas City; Dan York reports on intersections, Skype for iPhone, April Fool’s Day, and more; the Media Monitoring Minute with CustomScoop; News That Fits: The social G20 summit, the future of PR according to Jeremiah Owyang, IABC Chair call to action to protest New Zealand government cuts in PR staff, Johnson and Johnson’s social media approach to listening; listeners’ comments discussion; music from Belladonna; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for April 2, 2009: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Kansas City, Missouri, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday April 6…

Posted by neville on 04/02 at 01:12 PM
Show NotesHobson and Holtz • (1) CommentsPermalink

Monday, March 30, 2009

The Hobson & Holtz Report - Podcast #435: March 30, 2009

Content summary: Shel’s in Baltimore; Michael Netzley reports on the growth of the Tencent QQ instant messaging service in China; the Media Monitoring Minute with CustomScoop; Nicole Simon introduces an FIR listener contest to win free entry to Next09 in Hamburg, Germany; News That Fits: instant audio reporting with an iPhone and Audioboo, Monsanto takes to social media; listeners’ comments discussion; news about Thursday’s show; music from Perpetual Groove; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 30, 2009: A xx-minute podcast recorded live from Baltimore, Maryland, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday April 2…

Posted by neville on 03/30 at 05:03 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Thursday, March 26, 2009

The Hobson & Holtz Report - Podcast #434: March 26, 2009

Content summary: More troubles with FIR downloads; Shel’s in Texas; Dan York reports on mobile trends and the death of family identity, Cluetrain 10 years on; the Media Monitoring Minute with CustomScoop; follow-up discussion on Robert Scoble and PR is dead: listeners weigh in; News That Fits: Comcast’s Twitter team coaching Saleforce.com, there’s no avoiding news about Twitter as Gartner identifies four ways in which enterprises use Twitter; listeners’ comments discussion; music from David R. Merry; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 12, 2009: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 30…

Posted by neville on 03/26 at 01:49 PM
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Monday, March 23, 2009

The Hobson & Holtz Report - Podcast #433: March 23, 2009

Content summary: A conversation with SNCR founder and executive director Jen McClure about NewComm Forum 2009; the Media Monitoring Minute with CustomScoop; News That Fits: is ‘social CRM’ the future of Twitter?, not even journalists are safe from their online pasts, UK government defends use of Second Life, PR’s responsibilities in the current crisis; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Jen Elliot; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 23, 2009: A 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 27…

Posted by neville on 03/23 at 12:53 PM
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Thursday, March 19, 2009

The Hobson & Holtz Report - Podcast #432: March 19, 2009

Content summary: FIR Live #12 posted; IABC seeks sponsor for conference podcasting; Shel doing Gold Quill Blue Ribbon panel; Dan York reports from the town dump on the state of the news media, and more; the Media Monitoring Minute with CustomScoop; discussion on PR: it might be dead, says Robert Scoble, and it’s not appropriate for social media, says Joseph Jaffe; News That Fits: Pepsi’s social media play at South by South West, social networks perhaps not so welcome in the US courtroom; listeners comments’ discussion; music from The Fins; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 19, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 23…

Posted by neville on 03/19 at 10:00 AM
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Monday, March 16, 2009

The Hobson & Holtz Report - Podcast #431: March 16, 2009

Content summary: About last Thursday’s late and long episode; next FIR Live on Blogtalk Radio this Wednesday March 18; Brian Clark blood drive; first meeting of the Thames Valley Social Media Cafe; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: GM Europe launches facts-and-fiction website to support European brands Opel and Vauxhall, employee communications vs corporate PR; listeners’ comments discussion with audio comments from five listeners; music from Mates of State; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 16, 2009: A 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 19…

Posted by neville on 03/16 at 10:53 AM
Show NotesHobson and Holtz • (2) CommentsPermalink

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