Hobson and Holtz

The Hobson & Holtz Report

Friday, May 15, 2009

The Hobson & Holtz Report - Podcast #448: May 14, 2009

Content summary: Shel’s flying back from Brazil and Neville’s flying to Edinburgh; retrospective on show #339; Google makes changes to search and adds new tools; Media Monitoring Minute; the Twitter reply saga; News That Fits: the Association for Downloadable Media promises to give us some details about the study they did about the podcast audience with Edison if you sign up for their Webinar, Jay Moonah has launched a new Pligg site targeted at nonprofits and associations, a technology called Papermotion that makes your printed newspaper interactive, what does your Facebook profile say about you?, why PR agencies fail at social media, David Phillips’ report, the ePub format; listeners’ comments discussion; music from Mighty Mullane; and more.

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For Immediate Release: The Hobson & Holtz Report, for May 11, 2009: A 57-minute podcast recorded live from Keene, New Hampshire and just across the Bay from San Francisco.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #448 show notes at The New PR Wiki

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, May 18…

Posted by shel on 05/15 at 06:29 AM
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Monday, May 11, 2009

The Hobson & Holtz Report - Podcast #447: May 11, 2009

Content summary: Shel’s in Rio de Janeiro; FIR Listener Contest to win a ticket to Somesso London 09 extended to May 12; Michael Netzley discusses the Sichuan earthquake in China one year on; Andrea Vascellari interviews Brian Solis, Steve Rubel and Stowe Boyd at Next09 in Hamburg; the Media Monitoring Minute with CustomScoop; News That Fits: the customer is in control as Marks & Spencer gives in to Busts4Justice, the rush to create social media for brands, tweeting from space isn’t the first time NASA has pushed a social medium, the internet is the most useful swine flu news source Pew says; listeners’ comments discussion; Dan York and Sallie Goetsch to present the next FIR #448; music from Clear Blue 22; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for May 11, 2009: A 62-minute podcast recorded live from Rio de Janeiro, Brazil, and Wokingham, Berkshire, England.

FIR #447 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 14…

Posted by neville on 05/11 at 07:41 AM
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Thursday, May 07, 2009

The Hobson & Holtz Report - Podcast #446: May 7, 2009

Content summary: Shel’s on the way to Brazil; FIR Listener contest to win a free ticket to Somesso London 09 closes May 8; FIR Listener Survey results published; Neville guests on Media Bullseye Roundtable podcast; Dan York reports on social media and communicating an addition to the family, and more; the Media Monitoring Minute with CustomScoop; News That Fits: add your ideas for an IABC international exchange programme for comms pros, CIPR launches online toolkit to help members survive the recession, the challenge for communicators over swine flu fears, Edelman’s ‘JCPR Twitter Index’ applies influence to celeb listings; listeners’ comments discussion; music from David Steele; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for May 7, 2009: A 59-minute podcast recorded live from Wokingham, Berkshire, England.

FIR #446 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday May 11…

Posted by neville on 05/07 at 01:01 PM
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Tuesday, May 05, 2009

The Influence of the Global FIR Community

FIR survey In 2006, when we first surveyed the listeners of the For Immediate Release podcast that Shel and Neville started in January 2005, we learned a lot from what they told us.

Three years later, we’ve had a new learning experience as the results of the 2009 FIR Listener Survey provide us with some terrific feedback that will help us shape the development of the core FIR podcast, The Hobson and Holtz Report, usually referred to simply as ‘FIR.’

Last month, we asked FIR listeners to tell us what they think of FIR via a simple survey that contained around 35 questions. Most of those needed a click to select a response and we also had plenty of places where you could write freeform comment to say what you think.

The survey closed on May 1 and we’ve spent some time reviewing those results in order to quickly produce a preliminary report. We’ve shared that with our two sponsors – Ragan Communications and CustomScoop – and now we’ll share it with all of you.

Here’s the PowerPoint presentation on Slideshare with a 43-slide concise summary of the survey results including a description of how we did the survey and how many valid responses we received (69 in total):

2009 FIR Listener Survey - Results

View more presentations from Neville Hobson.

You can download the PPTX if you like: it’s freely available under a Creative Commons copyright license. So we hope you’ll talk about FIR, too.

If you prefer to read the headline metrics about the survey, here they are:

Nearly two-thirds of listeners, 61% of you, listen to every episode of The Hobson and Holtz Report
58% get hold of the MP3 files via iTunes; 16% subscribe to the RSS feed; only 4.35% listen via the Flash player on the website
Nearly half of you, 48%, listen to FIR on an iPod
77% of you are men; 32% of you are aged between 25-34, and 31% between 35-54
Most of you (48%) are in the USA; 15% are in the UK followed by Australia and Canada at 9% each
74% of you have budget responsibility in your jobs
43% of you don’t describe yourselves as traditional communicators: job titles mentioned also include CEO, university professor, general manager, industry analyst, engineer, sales VP and marketing manager
The feature you like most in the podcast is Shel’s and Neville’s commentaries
Least liked is harder to pinpoint: a majority of you say you like everything :)
58% of you have contributed a comment to the show
Nearly one-third of you, 30%, are active in the FIR Room on Friendfeed
48% of you follow FIR on Twitter
Our sponsors’ contributions to each show attract the attention of 88% of you

One other metric some of our fellow podcasters might like to know – the top 5 other podcasts FIR listeners say they also listen to:

=1. Inside PR with Terry Fallis and David Jones (43%)
=1. Marketing Over Coffee with John Wall and Christopher S. Penn (43%)
3. Six Pixels of Separation with Mitch Joel (40%)
4. Managing the Gray with C.C. Chapman (34%)
5. Donna Papacosta’s Trafcom News (31%)

The data we have from the survey is a rich source of information, the views and opinions of our listeners that we’re paying attention to. We’ll be talking more about the survey and what people say in the coming weeks. Thanks again to everyone who took part.

If you have any views on these survey results, we’d love to hear them. Why not send in a comment to the show!

Posted by neville on 05/05 at 11:50 PM
Hobson and Holtz • News • (9) Comments • Permalink

Monday, May 04, 2009

The Hobson & Holtz Report - Podcast #445: May 4, 2009

Content summary: Shel’s NewComm Forum presentation on crisis communication posted as an FIR Speakers & Speeches episode; please vote for FIR at Podcast Alley; win a free ticket to Somesso London 09 in the FIR Listener Contest; highlights from the results of the 2009 FIR Listener Survey, to be published this week; Michael Netzley interviews Jeremy Woolf, head of social media at Text 100 about the agency’s global blogger survey; the Media Monitoring Minute with CustomScoop; News That Fits: New Zealand plans to rewrite its copyright law from scratch, PR and SEO, Cision ranks the top 50 UK blogs, company blogging update including the new BlackBerry Blog from RIM; listeners’ comments discussion; news about Thursday’s show; music from Astronauts of Antiquity; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for May 4, 2009: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #445 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 7…

Posted by neville on 05/04 at 10:48 AM
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Thursday, April 30, 2009

The Hobson & Holtz Report - Podcast #444: April 30, 2009

Content summary: Win a free ticket to Somesso London 09 in the FIR Listener Contest; FIR Interview with Jeremiah Owyang of Forrester Research coming; FIR Listener Survey closes tomorrow May 1; welcome to the world, Cassie Sophia York!; Eric Schwartzman interviews CC Chapman on how brands can leverage Facebook; the Media Monitoring Minute with CustomScoop; News That Fits: communication with social media and swine flu (or is that H1N1?), the Twitter abandon rate, the world’s best headlines are on BBC News says Jakob Nielsen; listeners’ comments discussion; music from New Leaf; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for April 30, 2009: A 64-minute podcast recorded live from Aspen, Colorado, USA, and Wokingham, Berkshire, England.

FIR #444 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday May 4…

Posted by neville on 04/30 at 10:35 AM
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Monday, April 27, 2009

The Hobson & Holtz Report - Podcast #443: April 27, 2009

Content summary: FIR Live #13 posted; FIR Listener Survey closes May 1; announcing the winner of the FIR Listener Contest to win free entry to Next09 Hamburg: Norbert Mayer-Wittmann; Michael Netzley reports from Singapore on Rebecca MacKinnon and her chat with Anti-CNN.com; the Media Monitoring Minute with CustomScoop; announcing a new FIR Listener Contest: win free entry to Somesso London 09; News That Fits: public turning to social media in emergencies, survey claims ‘one in ten women read email newsletters’, how to apologize, Cluetrain+10 on April 28, music from Rilo Kiley; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for April 27, 2009: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #443 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday April 30…

Posted by neville on 04/27 at 10:17 AM
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