Interviews
FIR Interviews
Tuesday, August 11, 2009
FIR Interview: Liz Gumbinner and Susan Getgood, Blog With Integrity
In July 2009, four bloggers launched Blog With Integrity, an initiative designed to stimulate conversation to reframe the debate about pay per post, reviews and FTC regulation in a more positive way, focusing on responsibility, respect and disclosure.
In the short time since the website went live and people started talking about Blog With Integrity, tweeting as well, over 1,000 bloggers have signed the pledge and the idea has caught the attention of the mainstream media, notably CNN.
In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz talk with Liz Gumbinner and Susan Getgood, two of the influential bloggers involved, about Blog With Integrity, how it started and its roots in the mommy blogger community, what they hope it will achieve and how anyone can connect with its ideals.
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About our Conversation Partners
Liz Gumbinner has made a career as an award-winning ad agency creative director, but in the blog world she’s the author of the parenting blog Mom-101 and the publisher and editor in chief of the popular shopping blog Cool Mom Picks.
She’s been named on Nielsen’s list of top 50 Power Moms online in 2009, and named one of 10 Mommyhood Gurus by Forbes.com.
Susan Getgood has been involved in online marketing since the early 90s, witnessing first-hand the evolution of the web to the interactive communities we participate in today. She’s passionate about helping brands and bloggers connect in mutually beneficial ways, which is the focus of her marketing practice and blog Marketing Roadmaps.
She writes about life with a nine-year old son and a bunch of pets at Snapshot Chronicles and recently launched a family travel blog, Snapshot Chronicles Roadtrip.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, August 07, 2009
FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea
BrightIdea describes itself as a “the global leader in on-demand innovation management.” Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the ideas through company processes is at the heart of BrightIdea. In this interview, Neville Hobson and Shel Holtz speak with BrightIdea founder and CEO Matthew Greeley about the notion of crowdsourcing and the philosophy BrightIdea has adopted in bringing the benefits of crowdsourcing to its clients.
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About our Conversation Partner
Matthew Greeley is Founder and CEO of Brightidea, the global leader in On-Demand Innovation Pipeline Management (IPM) software. Before founding Brightidea, Matthew consulted for Wrenchead.com, helping them raise over $100 million in venture funding from investors including: CBS Corporation, Polaris Ventures, and Goldman Sachs. Before joining Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. In addition to his role at Brightidea, Matthew sits on the board of directors of ClearDay Technologies.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Sunday, August 02, 2009
FIR Interview: Richard Binhammer and Kerry Bridge of Dell
Computer maker Dell has earned a reputation in recent years of being one of the organizations most engaged online with customers, influencers, and anyone who has an interest in Dell and what they do.
Not only that, Dell say they actually make money as a direct result of their online engagement activities, notably in reporting multi-million-dollar revenue attributable to one Twitter ID.
FIR Co-host Neville Hobson joins with Dell’s Richard Binhammer, who’s based at Dell’s corporate headquarters in the USA, and Kerry Bridge, based at Dell’s EMEA headquarters in the UK, in a wide-ranging informal conversation that embraces Dell’s strategic engagement activities online, the people at Dell online, Dell’s use of social media such as blogs and Twitter, making money with Twitter, experimenting with new ways to engage online with employees, and much more.
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About our Conversation Partners
Richard Binhammer is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way.
At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management.
Kerry Bridge is part of Dell’s Global Corporate Communications team, reporting into the Communications Director, Public and EMEA. Her main area of responsibility is for leading Dell’s approach to digital media communication worldwide for Dell’s Public Sector Business. She is also part of the broader Dell Conversations and Communities team, a global team that drives Dells outreach to customers and key stakeholders on the company’s blogs, wikis and forums, listening and learning as well as proactively reaching out on the web to be part of the conversation.
Kerry has been with the company for nine years. Prior to her current role, she has held various communications related positions at Dell including digital media communications, environmental communications and internal communications for EMEA.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Monday, July 27, 2009
The Hobson & Holtz Report - Podcast #469: July 27, 2009
Content summary: Flight delays for Shel; upcoming FIR Interview with Dell’s Richard Binhammer and Kerry Bridge; Michael Netzley reports from Singapore on the US Foreign Corrupt Practices Act and ‘respondeat superior’; the Media Monitoring Minute with CustomScoop; News That Fits: crisis PR and the SpinVox kerfuffle, marketers are emailing in the dark survey says, Universal McCann’s Wave4 study shows global active internet audience of 625 million, Twitter launches guide to using Twitter for business; FIR Friendfeed Room round-up; music from Sunshine Variety Club; and more.
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- Download the MP3 file (22.2Mb, 48:40)
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- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for July 27, 2009: A 49-minute podcast recorded live from Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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So, until Thursday July 30…
Wednesday, July 22, 2009
FIR Interview: Chris Aung-Thwin and Jack Horwitz of HomelessNation.org
When given the ability to bond as a community, street people have a more powerful voice than they ever could as nameless, faceless individuals shunned by much of society. Building that community and providing that voice is the goal of HomelessNation.org, a social network that has attracted some 4,500 street people, primarily in Canada but now spreading throughout North America.
In this FIR Interview with Shel Holtz chats with Chris Aung-Thwin, Homeless Nation’s national coordinator, and Jack Horwitz, the organizations head of development and strategy, about the origins of the network, its goals, its achievements and some of the awards it has won, including recognition from the Society for New Communication Research.
Get this podcast:
- Download the MP3 file (11.2Mb, 28:01)
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About our Conversation Partners
Chris Aung-Thwin is the National Coordinator for HomlessNation.org - an award-winning non-profit organization based in Canada. A graduate of McGill University, Chris is heavily invested in his community; not only does he work collaboratively with local street citizens, he also teaches an after-school youth soccer program and writes a “fan’s blog” for the exceedingly popular website www.habsinsideout.com.
Jack Horwitz provides strategic planning, communications and public relations. He formerly worked for United Way of Canada as its first national Director of Marketing and Communications and for over 20 years worked for the Canadian Government and the National Film Board of Canada, producing, promoting, packaging, distributing, marketing and financing television, educational, interactive and corporate audio-visual.
A graduate of Fine Arts from Concordia University, Montreal, he has spoken at numerous conferences as well as created curricula and taught university courses, worked in archaeological research, experimental theatre, photography and music. Currently he serves as Chair of the Canadian Film Institute.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Saturday, July 11, 2009
FIR Interview: Silvia Cambie and Yang-May Ooi
Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantaneously online and creating new audiences.
Against this backdrop, International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media, a new book by Silvia Cambié and Yang-May Ooi, explores the cross-cultural challenges facing communicators, shows them how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world.
In this FIR Interview with Neville Hobson, the co-authors describe the book and highlight its contents, discuss how their own backgrounds and experiences influenced their approach to writing the book, talk about their favourite case study examples from different countries and provide some thoughts on who would benefit from reading it.
International Communications Strategy was published in the UK on July 3; it will be published in the USA in August 2009. The book has been nominated for the Financial Times and Goldman Sachs Business Book of the Year 2009 award, the winner of which will be announced in September.
Get this podcast:
- Download the MP3 file (15.7Mb, 34:11)
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About our Conversation Partners
Silvia Cambié (right in photo) has 16 years experience in international communications, business journalism and public affairs, and is fluent in five languages. Her career includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications for Brussels-based international trade associations.
Silvia is now based in London where she runs Chanda Communications and advises clients on stakeholder relations, strategic communication and social media. She blogs about cross-cultural communication at X-Culture and serves on the boards of the International Association of Business Communicators (IABC) and The International Alliance for Women (TIAW).
Yang-May Ooi (left in photo) is a writer specializing in cross-cultural issues and social media. She grew up in Malaysia and now lives in London where she runs her cross-cultural blog Fusion View, an East-West view on people, society and technology.
Yang-May has many years of senior executive experience working in local government and corporate environments as a lawyer. She currently works part-time in a management role in a financial institution in the City where she has developed and facilitated a blog for the housing finance sector.
International Communications Strategy by Silvia Cambié and Yang-May Ooi
Publisher: Kogan Page
Hardcover: 256 pages
Published: July 2009 (UK), August 2009 (USA)
ISBN: 9780749453299
Available now online from Amazon UK and from good terrestrial booksellers.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, July 07, 2009
FIR Interview: Jeremy Woolf, Text 100
PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics. In this interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Sr. Vice President Jeremy Woolf discusses the survey results and their implications for the profession.
Get this podcast:
- Download the MP3 file (9.2Mb, 22:40)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Jeremy Woolf is Text 100’s Greater China Lead, where he manages all facets of the Hong Kong business including leading Text 100’s team of experienced local consultants, developing client programs and driving business development. The Text100 Sr. Vice President also provides senior level consultancy to Text 100’s clients in Hong Kong and across Asia Pacific. He is also Text 100’s global social media lead.
A 10-year Text 100 veteran, Jeremy previously held the position of Asia Pacific IBM client advocate, responsible for the company’s relationship with IBM across six Asia Pacific markets. He also oversaw Text 100’s global SMART PR methodology and PR automation development. In addition, he has authored and delivered media training, crisis communications, message development, presentation skill and advanced PR skills courses to senior executives across the region.
Jeremy joined Text 100 as an account manager in the Sydney office in 1999. He oversaw local and regional client campaigns for companies such as Adobe Systems, Seagate Technology and Brio Software, and relocated to Hong Kong in September 2005. Jeremy has worked in public relations and advertising in Hong Kong, Australia, and New Zealand for more than 13 years.
Related Links:
Jeremy Woolf’s blog post on the survey from the Text 100 blog
Presentation of survey results on SlideShare.net
Part 1 of a video in which Jeremy Woolf presents survey results
Part 2 of the video
Press release on survey results
Press release on survey results related to PR spam
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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