FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea

imageBrightIdea describes itself as a “the global leader in on-demand innovation management.” Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the ideas through company processes is at the heart of BrightIdea. In this interview, Neville Hobson and Shel Holtz speak with BrightIdea founder and CEO Matthew Greeley about the notion of crowdsourcing and the philosophy BrightIdea has adopted in bringing the benefits of crowdsourcing to its clients.

Get this podcast:

About our Conversation Partner

Matthew GreeleyMatthew Greeley is Founder and CEO of Brightidea, the global leader in On-Demand Innovation Pipeline Management (IPM) software. Before founding Brightidea, Matthew consulted for Wrenchead.com, helping them raise over $100 million in venture funding from investors including: CBS Corporation, Polaris Ventures, and Goldman Sachs. Before joining Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. In addition to his role at Brightidea, Matthew sits on the board of directors of ClearDay Technologies.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/07 at 03:54 PM

  1. Imagine an iceberg heading towards you… and you are a ship…

    That is a little bit what it’s like when companies try to follow in Dell or Starbucks’ footsteps and realize that collecting ‘ideas’ is only part of the problem.

    Innovation needs to be managed, and ideas, whilst important, are only part of the solution. Matt’s work at BI, together with the work we’ve done at Imaginatik (http://www.imaginatik.com) has really helped serious implementors achieve real business benefit (instead of keeping the HP and IBM PC teams awake at night reading every post coming into the Dell system - which is completely public domain, no IP protection, etc).

    So - for those implementing real systems, I recommend taking a look at Matt’s firm - and my own, of course :)

    Mark Turrell
    CEO, Imaginatik plc
    http://www.imaginatik.com

    Posted by Mark Turrell  on  10/03  at  04:09 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: The Hobson & Holtz Report - Podcast #473: August 10, 2009

Previous entry: The Hobson & Holtz Report - Podcast #472: August 6, 2009

<< Back to main