Interviews

FIR Interviews

Friday, November 13, 2009

FIR Interview: Steve Rubel, Lifestreamer

imageIf there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media early adopter and evangelist, geek, re-inventor and lifestreamer.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz talk with Steve on a wide range of topics that stimulate his insight and commentary, including lifestreaming – what is it and why Steve’s doing it – the Posterous platform, the Micro Persuasion and Steve Rubel brands, organizations and public relations practice, his experiments with the iPhone as a unique platform, and much more.

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About our Conversation Partner

image Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.

In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others.

Rubel supports the account planning processes, intellectual property development and the firm’s innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee.

His writings on emerging technology has been called must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 28,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman, and Vespa.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 11/13 at 04:36 PM
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Wednesday, September 30, 2009

FIR Interview: Michael Edson, Director, Web & New Media Strategy, Smithsonian Institution

Michael Edson put the development of a strategy for social media at the Smithsonian Institution on a public-facing wiki where anyone could monitor progress. In this interview, Shel Holtz chats with Michael about the reactions and results produced by the effort, along with the Smithsonian’s approaches to new media.

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About our Conversation Partner

Michael EdsonMichael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content.  In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 09/30 at 08:49 PM
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Friday, September 11, 2009

FIR Interview: David Pugh, Managing Director, Newspaper Licensing Agency

imageA topic that has produced passionate and some polarized opinion in the PR community in the UK in recent months is that of paying for a license if you use copyrighted digital content for commercial gain.

From next January, anyone copying and supplying UK newspaper web content to others for a fee – monitoring or press clippings agencies to PR agencies, for instance, and from those PR agencies to their clients – must acquire a license in the UK.

The organization behind the new system is the Newspaper Licensing Agency, which licences the use of traditional (printed) content from over 1,400 UK newspaper titles by 180,000 companies.

To put this is some financial perspective, the total amount collected by the NLA last year for all licensing was over £24.2 million (about $40.4 million or €27.6 million at current exchange rates), according to the International Federation of Reproduction Rights Organisations.

In this FIR Interview podcast, Neville Hobson summarizes the background to the NLA’s plans, sets the scene with a perspective on the bigger-picture changes in the mainstream media business, and asks NLA Managing Director David Pugh to clearly outline what the new licensing scheme for professional web monitoring is all about.

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About David Pugh

imageDavid Pugh joined the Newspaper Licensing Agency in 2007, to continue the evolution of the core licensing business and to manage the development of the eClips database of newspaper content. The eClips database now supplies content from 150 titles directly to press cuttings agencies, enabling timely delivery of high-quality press cuttings to PR professionals.

In his first year at the NLA, David has focused on increasing the customer-focus of the organisation and increasing the speed at which it delivers services that are valuable to the media monitoring sector. New digital licences were launched in 2008, giving further rights and a choice of payment options to licensees. Further work is in progress to respond to make the licensing process easier and clearer for licensees. ClipSearch - a digital search tool that will enable PR professionals to search the NLA’s eClips database of newspaper content - also launched in 2008: to be followed by further new services that expand access to UK newspaper content in 2009 and 2010.

David joined the NLA from the outdoor advertising industry, where he was Chief Executive of Titan and Chairman of the Outdoor Advertising Association. During his time in the poster industry, he launched the ground-breaking Transvision network of digital posters, in association with the BBC and Network Rail. He is a former Marketing Director of the Telegraph Group, where career highlights included the launches of Fantasy Football and Electronic Telegraph, making the Telegraph the first UK newspaper to have an online presence. Prior to joining The Telegraph Group, David worked in the mobile telecommunications industry, launching the first range of cellular mobile phones for British Telecom.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 09/11 at 04:05 AM
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Wednesday, September 09, 2009

FIR Interview: Gary Kebbel, Journalism Program Director, Knight Foundation

Gary Kebbel has an enviable job: Giving away $25 million over five years to people who enter the Knight News Challenge, designed to surface new ideas for the production and distribution of news.In this interview with Shel Holtz, Gary looks at some previous grant winners and touches on the importance to communicators of identifying new news methodologies.

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About our Conversation Partner

Gary KebbelGary Kebbel joined the Knight Foundation in January 2006 as a Journalism Program officer and promoted to Director in March 2008.

Kebbel was news director at America Online, where he trained and directed the team that built AOL News into the world’s largest online news site. Before that, he helped create USAToday.com and Newsweek.com, and was a home page editor at washingtonpost.com. His journalism career began in newspapers. Most recently, he worked on the web site of Education Week, where he was in charge of content development, strategy and planning. He helped plan the successful switch of edweek.org from a free to a paid subscription web site. He has served as the graphics editor at USA Today; taught online journalism as an adjunct instructor at the University of Maryland’s Philip Merrill College of Journalism; and is a Fulbright Senior Specialist in online journalism. Kebbel has three masters’ degrees: one in social work from The Catholic University of America, and one each in political science and journalism from the University of Illinois. He holds a bachelor’s degree from Illinois State University.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 09/09 at 01:40 PM
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Tuesday, September 01, 2009

FIR Interview: Brian Solis and Deirdre Breakenridge

imageIn this FIR Interview, Shel Holtz and Neville Hobson talk with Brian Solis and Deirdre Breakenridge, co-authors of Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, now in its second printing.

The book is endorsed by many influential business people including best-selling author and marketing expert Seth Godin, who proclaimed, "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."

The wide-ranging conversation included discussion about the book and specific content elements, how the book can help PR practitioners and others understand the evolving role of public relations, what social media can help communicators and businesses achieve, who should read this book, and more.

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About our Conversation Partners

imageBrian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing and tech insight to industry publications.

He’s a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup

imageDeirdre Breakenridge is an author, entrepreneur and President/Owner of PFS Marketwyse. A 20 + year veteran in the PR industry, she is the author of four Pearson Education/Financial Times Press business books, "Putting the Public Back in Public Relations," co-authored by Brian Solis, "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding." Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing.

Deirdre speaks nationally on the topics of PR, social media communications and brand building.  In June, Deirdre was featured as a keynote speaker for the Vocus 2009 Users Conference.  Previously, she has spoken for the Public Relations Society of America (PRSA), Florida Public Relations Association (FPRA) The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges and universities.  Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 09/01 at 01:11 PM
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Friday, August 28, 2009

FIR Interview: Chris Brogan, “Trust Agents” co-author and president, New Marketing Labs

Chris Brogan is a well-known name in the social media world through his prolific blogging and speaking, his involvement with organizations like Izea and now with the book he has co-authored, “Trust Agents.” On the eve of the launch of “Trust Agents”, blogger Leah Jones questioned Brogan’s trustworthiness after he accepted a consulting assignment from Sony, a client with which he first made contact at the Consumer Electronics Show, which he was visiting as part of a blogger outreach campaign marketing firm crayon managed for its client, Panasonic. In this interview, Chris discusses the issue and talks about the book.

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About our Conversation Partner

Chris BroganChris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 08/28 at 07:04 AM
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Wednesday, August 26, 2009

FIR Interview: Jeremiah Owyang, Partner, Altimeter Group

Jeremiah Owyang stunned the social media world recently when he announced he would be leaving his job as a senior analyst at Forrester Research. For Immediate Release is pleased to offer this interview with Jeremiah in which he announces his new position as a full partner at Altimeter Group.

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About our Conversation Partner

Matthew GreeleyJeremiah has just taken on the role as a partner in Alitmeter Group, started by former Forrester Vice President Charlene Li. Jeremiah is responsible for the customer dimension of Altimeter’s offerings. Before joining Altimeter, Jeremiah served as the Interactive Marketing professional for Forrester Research, with a focus on social media marketing. His primary coverage within Social Computing focused on online communities, social networks, blogging, and micromedia. He focused secondarily on how companies organize for Social Computing, including roles, processes, and organizational structure. Before joining Forrester, Jeremiah had a one-year stint at Podtech, before which he led the social media marketing program on the client side at Hitachi Data Systems from 2005-2007 as the online community marketing manager. According to Technorati, he is one of the top 1% of bloggers and is very active with his 50,000-plus Twitter community. Jeremiah has a bachelor’s degree from San Francisco State University, with a focus on marketing.

Jeremiah was previously interviewed on FIR on May 1, 2009 about his Forrester report, “The Future of the Social Web.”

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/26 at 12:45 PM
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