Show Notes
LInks to items mentioned in the podcast
Thursday, July 19, 2012
FIR Interview: Kevin Delaney, Editor in Chief, Quartz
Offering a new type of publication in the new global economy for a new class of global business executive is the primary goal of US publisher Atlantic Media with Quartz, a digital business magazine launching later this year.
"We’re building a new kind of business news venture," says Kevin J. Delaney, Editor in Chief at Quartz. "We see the present world of business undergoing a seminal shift."
In conversation with FIR co-host Neville Hobson during a visit to London, Delaney explains that seminal shift, speaking of how the global shocks of the past few years have exposed a fundamentally new architecture underpinning the economic order, reshaped by a new generation of businesses and business people.
"This generation is defined not by geographic location or by market capitalization, but rather by its ability to work anywhere and marry the impact of a world titan with the nimbleness of a digital startup," Delaney says. "It is fluent in the lingua francas of the modern age: commerce, design, technology."
Quartz will be digital only - there will be no print edition - and Delaney talks about its strong focus on the tablet as a primary platform to deliver compelling content.
"What we’re laying as a foundation is the possibility to produce content on any different platform with an equality between different forms," Delaney said in a recent interview with The Economist. "On tablets, for example, people probably have more of an appetite to read long-form writing and to go through a whole range of articles instead of just stepping in and out of sight."
During the interview, Delaney also shares his thinking on a probable media landscape in 2013 and beyond as digital delivery becomes increasingly significant for mainstream publishers and influential business readers alike; how Quartz will be monetized through advertising support; and the type of journalist he is keen to hire for the fledging venture.
Quartz will launch in Fall 2012.
Get this podcast:
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About our Conversation Partner
Kevin Delaney is Editor in Chief of Quartz, a new global digital business brand from Atlantic Media to launch later this year.
Delaney came to Atlantic Media in January 2012 from The Wall Street Journal, where he was most recently managing editor of The Wall Street Journal Online. There he was responsible for the Journal’s digital editorial content and direction amid a period of rapid growth in readership and revenue and successful expansion to new platforms such as the iPad.
Prior to that, Delaney spent a decade as a reporter and senior special writer for the Journal. He covered internet companies including Google, Yahoo and Facebook from the San Francisco bureau, and spent five years reporting from the paper’s Paris bureau.
Earlier in his career, Delaney was a staff reporter for SmartMoney Magazine and a producer of business and public affairs programming in Montreal and New York. He received a bachelor’s degree in history from Yale University.
Connect with Kevin on Twitter: @kevinjdelaney.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Tuesday, July 17, 2012
FIR Interview: Addvocate Founder Marcus Nelson
Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.
Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have—enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong thing. Instead, they do nothing.
Nelson calls Addvocate the first employee management service for social media. With a simple set of embedded tools, a company can mobilize their workforce to become brand ambassadors by simply suggesting content to share on their personal social channels.
In this podcast interview, Nelson explains to FIR co-host Shel Holtz the origins of the project and how companies will be able to take advantage of it.
Get this podcast:
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About our Conversation Partner
Marcus Nelson is founder and CEO of Addvocate, a startup he launched after leaving his position as Director of Social Media for Salesforce.com, which he held since 2009. At Salesforce, Nelson built a command center team that managed Salesforce’s voice across all social channels. The team handled more than 80,000 brand mentions per month, growing the fan and follower base to more than 300,000 and increasing lead generation by over 1,400%. Before joining Salesforce, Nelson co-founded UserVoice in 2008, a solution for gathering, aggregating and responding to customer feedback.
Connect with Marcus on Twitter: @marcusnelsonr.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 16, 2012
The Hobson & Holtz Report - Podcast #660: July 16, 2012
Content summary: FIR Interviews with Marcus Nelson and Chris Sorek coming soon; Ragan promo; News That Fits: executives need to catch up with social media; Michael Netzley reports from Singapore on recent reports on digital talent in Asia and ICT country rankings; the Media Monitoring Minute with CustomScoop; Barclays says sorry but do corporate apologies make any difference?; listener comments discussion including Kris Gallagher’s and a perspective on Progresso and BPA, and Norbert Mayer Witmann’s idea for an FIR/No Agenda debate (we like that!); striking evidence of high-speed mobile’s approaching ubiquity; TemboSocial promo; Dan York reports on what Twitter could have been, the sale of Digg, and more; O2’s lesson on how to engage with unhappy customers on Twitter; music from Woodfish; and more.
Get FIR:
- Download the MP3 file (33.9Mb, 84:39)
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- Get the show at iTunes
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 16, 2012: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 23…
Monday, July 09, 2012
The Hobson & Holtz Report - Podcast #659: July 9, 2012
Content summary: Third episode of the FIR Book Club with Gini Dietrich is up; FIR Interview with author Eric Bergman is up; coming soon: FIR Interviews with Marcus Nelson, CEO of Addvocate, and Chris Sorek, new Executive Director at IABC; Progresso update; News That Fits: ‘tis the season of business crises and communication kerfuffles with three companies in the reputation-damage frame: Barclays Bank, British Airways and GlaxoSmithKline; Ragan promo; Dan York reports on Twitter’s iPhone update, the media’s been wrong about Second Life, Seth Godin’s book experiment, and more; a new take on how to measure influence; listener comments; the Media Monitoring Minute with CustomScoop; Mark Story reports from Washington, DC; TemboSocial promo; Michael Netzley reports from Singapore on ten lessons about doing PR in Asia, and new reports from Visa and the Asia Digital Marketing Association; catching up on GaggleAmp with CEO Glenn Gaudet; music from The Glammers; and more.
Get FIR:
- Download the MP3 file (32.0Mb, 79:58)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 9, 2012: A 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 16…
Sunday, July 08, 2012
FIR Interview: Eric Bergman, author of Five Steps to Conquer ‘Death by PowerPoint’
If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the procedures we habitually use during presentations are dysfunctional and badly need changing.
If you want to be more effective, he says, you must separate the spoken word and the written word - regardless of whether you’re the sender or the receiver in the communication process
In this FIR Interview, co-host Neville Hobson met with Bergman during his visit to London in July 2012. In a wide-ranging conversation, Eric touches on the five steps in the book’s title, and explains how his book will help anyone make better use of their time in preparation, without using PowerPoint to do that; and make better use of everyone’s time when you get together.
He says, "When it comes to expectations for presentations, today’s audiences should be easy to please. First and foremost, they don’t want to be bored. They don’t like to waste their time. I have yet to meet anyone who attends a presentation thinking: ‘I wonder what colors the presenter will use,’ or ‘I hope the slides are engaging’."
As the conversation concludes, Eric makes note of two people who he believes are highly-effective presenters, and offers some insightful suggestions to listeners that they can think about in their quest to be effective as presenters.
- FIR listeners can download a free copy of Present With Ease, a workbook that complements Five Steps to Conquer ‘Death by PowerPoint’ , designed to help presenters develop content first, then slides, in order to actively engage and win over their audiences.
Get this podcast:
- Download the MP3 file (14.6Mb, 31:50)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Eric Bergman is passionate about helping his clients communicate effectively.
He has been a public relations practitioner for more than 30 years and has provided presentation skills and media training to clients in North America, South America, Europe and Asia for more than 20 years.
His workshops, seminars and one-on-one coaching have improved the communication skills of thousands of professionals, managers, salespeople, politicians and senior executives. He also consults on strategy, positioning, issues management and message content for presentations, and in advance of exchanges with journalists.
Eric holds a bachelor of professional arts in communication studies from Athabasca University and a two-year diploma in advertising and public relations from Grant MacEwan College in Edmonton, Alberta, Canada. He is an accredited business communicator, an accredited public relations practitioner and a master communicator. He is also a fifth-degree black belt in Wado-Kai karate.
Connect with Eric Bergman on Twitter: @5stepstoconquer.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 02, 2012
FIR Book Club #3: “Marketing in the Round” co-author Gini Dietrich
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.
This podcast was recorded live on TalkShoe.
Get this podcast:
- Download the MP3 file (24,2Mb, 60:26)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
The Hobson & Holtz Report - Podcast #658: July 2, 2012
Content summary: FIR Book Club recording coming; Shel’s IABC presentation is up; FIR Interview with Eric Bergman coming; a congratulatory shout out to Inside PR, celebrating 300 episodes!; News That Fits: Discussion - Wikipedia and PR: the landscape and what’s next following publication of the CIPR’s guidelines for PR practitioners; Ragan promo; Michael Netzley reports from Singapore on the battle for Fairfax Media and CEO use of Enterprise 2.0; listener comments including from Ike Piggott on GaggleAmp and unintended consequences; the Media Monitoring Minute with CustomScoop; Progresso crisis over BPA heats up; Dan York reports with a response to FIR 657 on correcting tweets, and on Apple’s forthcoming podcasts app for iOS6; TemboSocial promo; Wikipedia is an editorial warzone, says study; Canada Day and July 4 Independence Day; music from Rusted Root; and more.
Get FIR:
- Download the MP3 file (31.4Mb, 78:19)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 2, 2012: A 78-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 9…
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