Show Notes

LInks to items mentioned in the podcast

Monday, September 10, 2012

The Hobson & Holtz Report - Podcast #668: September 10, 2012

Intro: FIR Speakers and Speeches of the #TAGtribe panel discussion in London is up; IABC’s CW Bulletin focuses on Wikipedia;

Quick News: Connectify gets its Kickstart(er), and then some; Kred rolls out Kred for CRM; WordPress live-blogging plugin released (but with a critical bug); content marketing budgets rise, social media dominates; Ragan promo;

News That Fits: Information overload was a myth all along; Dan York reports on video and hashtags at US political conventions, a trip to Montenegro, Nokia’s apologies, and more; the Media Monitoring Minute with CustomScoop; the forthcoming PR war over fracking; listener comments; communications planning has to account for two screens says new report from Google; TemboSocial promo; Michael Netzley reports from Singapore with a request to action by FIR listeners on social media and recruiting, reports on Samsung’s blogger relations fiasco and tools for automatic cross-posting to Western and Chinese social media platforms; BBC guidance on headline-writing for SEO valid for every online writer not only journalists;

Music from Annie Stevenson; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for September 10, 2012: A 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 17…

Posted by neville on 09/10 at 11:05 AM
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Friday, September 07, 2012

FIR Speakers and Speeches: #TAGtribe Forum - Your Connected Customer and Company

TAGTribe Forum

Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets - strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012.

FIR co-host Neville Hobson joined fellow panelists JP Rangaswami, Chief Scientist at Salesforce.com, and Jon Silk, Head of Digital at Waggener Edstrom London, in a wide-ranging Q&A discussion moderated by Andy Bargery, Director at Klaxon Marketing, that addressed the broad topic of "your connected customer and company."

Following the panel Q&A, the floor opened out to include the audience, making for an engaging hour of discussion and debate where everyone with an idea, an opinion or a comment could contribute to and enrich the overall conversation.

The event was organized by Bernie J Mitchell for the #TAGtribe Forum events series. A special thanks to Andrew Halley for recording the event and whose audio forms this podcast. Picture above courtesy of Waggener Edstrom London.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/07 at 01:01 AM
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Monday, September 03, 2012

The Hobson & Holtz Report - Podcast #667: September 3, 2012.

Content summary: FIR Interview with Brian McNely on Instagram as a medium for image-power is up; Quick News: social media empowers fans to help a local business defend itself against a corporate bully as Kevin Campbell-Wright explains; Google to integrate Google Plus elements into enterprise offerings; Sean Carlos analyses the potential of social influence scores by Klout, Kred and PeerIndex; report shows how top brands are using Instagram; Ragan promo; News That Fits: addressable TV ads take step forward in US with Allstate experiment; Michael Netzley reports on a black eye for Singapore’s Diner en Blanc; the Media Monitoring Minute with CustomScoop; Buzzfeed’s report to its publishing partners reveals social media trends; listener comments; Denmark pioneers hi-tech graveyard memorials with QR codes; TemboSocial promo; Dan York reports on running with Chip Griffin, more steps with App.Net, Skype hits 9 years, and more; the Condescending Corporate Brand Page on Facebook; music from Yonder Mountain String Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for September 3, 2012: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 10…

Posted by neville on 09/03 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, August 31, 2012

FIR Interview: Brian J. McNely on Instagram as a medium for image-power

Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.” The methodology resulted in a classification schema for the kinds of images organizations post—a schema that could be useful as organizations continue to strategize their approach to social visual communication (also labeled “visual marketing”).

FIR co-hosts Neville Hobson and Shel Holtz spoke with McNely about his research and some of the conclusions he has reached. The actual research paper is available at the end of this post.

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About our Conversation Partner

imageBrian McNely is an Assistant Professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky. He primarily researches and teaches professional and technical communication in digital environments and research methods and methodologies. His empirical work is diverse, exploring professional communication genres and practices among software developers, playwrights, Roman Catholic Priests and parishioners, and media researchers, among others.

Brian’s recent work develops the notion of ambient research methods, a systematic, qualitative approach to the collection and analysis of ubiquitous social software data. In ambient research methods, social software genres are surfaced and traced as the infrastructural and coordinative work mediating the everyday practice of many contemporary knowledge workers.

Connect with Brian on his website—www.BrianJMcNely.com—and onTwitter at @bmcnely.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

The research paper that served as the fodder for today’s interview is available here:

Shaping Organizational Image-Power through Images: Case Histories of Instagram

Posted by shel on 08/31 at 01:20 PM
Show Notes • Interviews • (2) Comments • Permalink

Monday, August 27, 2012

The Hobson & Holtz Report - Podcast #666: August 27, 2012

Content summary: Shel’s still in São Paolo thanks to Tropical Storm Isaac; what’s behind the number ‘666’?; Giovanni Rodriguez interview is up; Quick News: Facebook launches Edge Studio for agencies, is Feedburner about to be closed by Google?, new features could lure more brands to Instagram, add your social media marketing tip to GaggleAmp’s blog; Ragan promo; News That Fits: McKinsey study ‘Unlocking Value and Productivity Through Social Technologies’; Dan York reports on US political conventions and the media, and more; the Media Monitoring Minute with CustomScoop; if you want to shop at Jasu, you’ll need a Klout score of at least 40; more Klout: Chevy offers 3-day test drive to well-connected drivers with high Klout scores; social is the new DNA says Movenbank who wants you to know your CRED score; listener comments; Feds try Facebook approach to crowdsource improvements to financial rules; TemboSocial promo; no report this week from Michael Netzley in Singapore; Prince Harry, naked pics and ‘What Happens in Vegas (Doesn’t) Stay in Vegas’; music from Stereomaniacs; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 27, 2012: A 82-minute podcast recorded live from São Paolo, Brazil, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 3…

Posted by neville on 08/27 at 08:04 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 20, 2012

FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign

SocialxDesignGiovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project at Eastwick, a technology communication agency where Rodriguez worked from 2002 to 2006.

SocialxDesign, according to an Eastwick press release, is “focused on helping businesses, government agencies and NGOs to remake themselves for the socially networked economy. Soxial x Design will enable organizations to grow, reduce costs and increase their market value by engaging and empowering people in their ecosystems—customers, employees, industry partners—to take an active part in remaking the enterprise.”

In this FIR interview, Giovanni talked with FIR co-host Shel Holtz about the new firm, how it’s structured and his vision for its future. He also talks about one of SocialxDesign’s inaugural clients, The White House.

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About our Conversation Partner

Giovanni RodriguezBefore launching Socia xDesign, Giovanni Rodriguez served as a senior member of the social-technology team at Deloitte Consulting, chief marketing officer for a publicly traded company, and managing partner of The Conversation Group (TCG), one of the first social-technology consulting firms.

Giovanni has consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy. He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom), JAJAH (now Telefonica), and VMware, where he worked with the team that led the company’s entry into the enterprise software market (in 2000).

Giovanni is a founding fellow at the Society of New Communications Research (SNCR) and a board member at Latinos for Social Media (LATISM). He is a graduate of Princeton University and an MSc candidate at the University of London.

Connect with Giovanni on Twitter at @giorodriguez.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/20 at 03:51 PM
Show Notes • Interviews • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #665: August 20, 2012

Content summary: FIR Interview with Giovanni Rodriguez coming; Mitch Joel to guest co-host FIR on Oct 8; Mark Story has a new job; listen to the Online Marketing and Communications podcast from Jon Buscall in Sweden; is anybody having problems seeing the FIR logo in the iTunes podcast app?; Quick News: Cinch.fm closes down; podcast apps make their way back to iTunes; WalMart censors Thomas Hawk’s Facebook comments about wife mugged in front of store; Ragan promo; News That Fits: the Progressive Insurance kerfuffle; Michael Netzley’s Asia report from Singapore; the Media Monitoring Minute with CustomScoop; if you’re hiring for a social media management role, here’s how to define your candidate skills profile says Olivier Blanchard; listener comments; TemboSocial promo; Dan York reports on App.net, and more; FastCompany is crowdsourcing "The Rules of Social Media": add your perspective; music from The Felice Brothers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 20, 2012: A 78-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 27…

Posted by neville on 08/20 at 11:13 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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