Show Notes
LInks to items mentioned in the podcast
Monday, August 13, 2012
The Hobson & Holtz Report - Podcast #664: August 13, 2012
Content summary: FIR Interview with Cisco’s John Earnhardt posted; Quick News Clips: your FIR co-hosts inspire a PRSA press release about ethics in public relations; try The Crisis Show, a G+ Hangout podcasty thing; HuffPostLive video launches; Connectify Dispatch on Kickstarter; Google Buys Frommers; Ragan promo; News That Fits: online influence scoring is about the context not a single metric says Kred’s Andrew Grill; Dan York reports on App.Net funding and the new version of WordPress’ mobile app for iOS; the Media Monitoring Minute with CustomScoop; Australian Facebook commenting ruling: the example of Smirnoff and the wider implications for advertisers (and Facebook); listener comments including a report from Suresh Babu in India; TemboSocial promo; Michael Netzley reports from Singapore on mobile information services get critical weather updates to India’s rural farmers, and more; music from Plastic Sky; and more.
Get FIR:
- Download the MP3 file (31Mb, 77:18)
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for August 13, 2012: An 77-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 20…
Tuesday, August 07, 2012
FIR Interview: John Earnhardt on Cisco’s content portal, The Network
Cisco Systems launched The Network about a year ago. At that time, we interviewed John Earnhardt, the communicator responsible for the site, about the goals and aspirations for the content portal that folded in the company’s former media center. A year later, FIR co-host Shel Holtz chats with John about the experience and results to date, including the use of The Network’s content by third parties. Of particular interest are two video series launched on the site, My Networked Life and Songo, a video series for the Korean market. John also talks about the use of freelance journalists to achieve the company’s brand journalism objectives.
Get this podcast:
- Download the MP3 file (13.4Mb, 33:29)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
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About our Conversation Partner
John Earnhardt manages the social media team responsible for the “The Network: Cisco’s Technology News Site” and other corporate communications channels such as The Platform blog and Facebook page, Twitter @CiscoSystems (2010 B2B Twitterer of the Year), LinkedIn, Ustream and Flickr site. He also manages the corporate PR team, including CEO and CFO media strategy, legal, M&A, finance, op-eds, broadcast media strategy and executive media training. Follow on Twitter @urnhart. John was a finalist for PRWeek’s “PR Professional of the Year” Award for 2010.
Previously, he managed policy communications in Cisco’s Global Policy and Government Affairs department where he was responsible for using communications channels to advance Cisco’s state, federal and global public policy objectives. This is where he started the first blog for Cisco in 2005. He also handled media relations on public policy issues in addition to starting and managing Cisco’s political action committee. He joined Cisco in 1999 as Corporate Public Relations Manager in the Office of the President.
Prior to Cisco he was the Director of Media Relations for the National Association of Broadcasters in Washington, DC. Earnhardt previously worked for Senator Joseph R. Biden, the Senate Judiciary Committee and for the Presidential Defense Base Closure and Realignment Commission. In 1996, he worked for Vice President Al Gore doing press advance on the Clinton/Gore Presidential campaign.
John is married, has a young son and lives in Menlo Park, CA. He graduated from Wake Forest University with a BA in English and Philosophy.
Connect with John on Twitter: @urnhart.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, August 06, 2012
The Hobson & Holtz Report - Podcast #663: August 6, 2012
Content summary: FIR Interview with IABC executive director Chris Sorek published; new interview with Cisco’s John Earnhardt coming; Canada’s super holiday; Be Positively Social on August 14, says Frank Eliason; Ragan promo; News That Fits: Is the PR world underestimating Reddit’s importance?; Michael Netzley reports from Singapore on social media used for recruiting in China, and more; the Media Monitoring Minute with CustomScoop; with influence rank, Salesforce.com shows the shape of recruitment to come; listener comments; new angles on content marketing; TemboSocial promo; Dan York reports on Mars Curiosity, the Olympics via VPN, radio and podcasting, and more; how Alaska Airlines is addressing online criticism; music from Anouschka; and more.
Get FIR:
- Download the MP3 file (29.6Mb, 73:55)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for August 6, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 13…
Tuesday, July 31, 2012
FIR Interview: IABC Executive Director Chris Sorek
The International Association of Business Communicators (IABC) welcomed Chris Sorek as its new executive director effective July 1. (Read the press release.) Sorek’s appointment follows a lengthy search to replace Julie Freeman, ABC, APR, who left the post after 10 years at the helm.
Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in a wide variety of communication positions ranging from public relations and employee communications to public affairs and community relations, employing strategic planning and management skills along with capabilities including writing, editing, photography, video production, and digital communication management.
In this FIR interview, co-hosts Neville Hobson and Shel Holtz talk with Sorek about what he has heard from IABC members, how he envisions the staff and board working together, the key areas of focus for the organization at the outset of his term, his views on membership growth outside of North America and a host of other topics.
Get this podcast:
- Download the MP3 file (15.4Mb, 38:35)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Christopher Sorek has a master’s degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America. He started his career as a journalist and editor for newspapers and magazines in the United States. He then turned to internal communication and political action committee activities for a large regional bank before moving to Unisys’s international public relations team. He was asked to join Ogilvy & Mather in 1987, where he headed offices in Taiwan and Singapore and helped develop the agency’s Asia-Pacific network before joining Cohn & Wolfe in New York to lead and manage global corporate clients.
In 2001, Sorek joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers, and the European Bank for Reconstruction and Development before joining Drinkaware as chief executive in 2008.
Connect with Chris on Twitter: @chrissorek.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 30, 2012
The Hobson & Holtz Report - Podcast #662: July 30, 2012
Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on "Share This" published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, Canada, responds to Brian Person’s comments about the new iPhone podcasts app, Instagram, and more; the Media Monitoring Minute with CustomScoop; The Chik-Fil-A controversy and social media; listener comments including Ari Adler on the sorry state of journalism; #NBCFail at #London2012; TemboSocial promo; Americans are more comfortable engaging online than in person says survey; music from Fifteenth Summer; and more.
Get FIR:
- Download the MP3 file 33.7Mb, 84:07)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 30, 2012: An 84-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 6…
FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
"Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public," says Lord Sugar. "This book is a useful guide to using social media effectively."
Gaining such a glowing endorsement for a business book from one of the UK’s most influential business leaders, media personalities and political advisers is no mean feat. It sets the focus well for Share This: The Social Media Handbook for PR Professionals from the CIPR.
Described as "a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations’ Social Media Panel," Share This was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
In this FIR Interview, co-host Neville Hobson discusses the book with Philip Sheldrake and Stephen Waddington, two of the central figures behind it and much of the CIPR’s proactive work in recent years to get social media on the agenda of CIPR members.
The wide-ranging conversation starts with both men’s perspectives on what the book is and who it’s aimed at. The discussion covers how the contributors were identified and brought in to the project, and looks at its editorial process focused on ‘the cloud,’ the challenges in managing such crowd-sourced content and how it all fitted with established traditional book-publishing processes at the publisher Wiley.
The two also offered their thoughts on the work of the CIPR’s Social Media Panel and what the future may hold.
Share This is published in the UK in July 2012 (in August 2012 in the US), in hardcopy and digital editions, and is available from Amazon and other booksellers.
Get this podcast:
- Download the MP3 file (11.6Mb, 25:27)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partners
Philip Sheldrake is a Chartered Engineer, technology consultant, author and public relations professional. He wrote The Business of Influence in 2011. He is a founding partner of Meanwhile, a main board director of Intellect and director of 6UK.
He is a founding member of the CIPR’s Social Media Panel and leads its policy group on campaign measurement and evaluation.
Philip’s expertise spans business strategy, IT and web strategy, product engineering and technology, management consultancy, public relations and social web analytics.
Connect with Philip on Twitter: @sheldrake.
Stephen Waddington is a PR moderniser that has worked in the media and corporate communications since the rise of the internet and the dawn of digital media. He has helped brands such as the Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.
He is co-author of Brand Anarchy published in March 2012, and is editor of and contributor to Share This.
He is managing director of the award-winning Speed Communications launched in 2009, which has rapidly become one of the UK’s most prominent public relations agencies, working with clients across conventional, digital and owned media.
Stephen understands how the media landscape works online and offline and champions good practice as a writer, conference speaker and award winning-blogger. He is a CIPR Accredited Practitioner and member of the UK’s PRCA Council, CIPR Council and the CIPR Social Media Panel.
Stephen is also chairman of Admiral PR & Marketing, the regional agency based in Manchester and Newcastle. He is married with three children and splits his time between London and home on a small holding in rural Northumberland.
Connect with Stephen on Twitter: @wadds.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 23, 2012
The Hobson & Holtz Report - Podcast #661: July 23, 2012
Content summary: Two new FIR Interviews posted: Marcus Nelson, founder of Addvocate, and Kevin Delaney, Editor in Chief of Quartz; interviews this week scheduled with Philip Sheldrake and Stephen Waddington about ‘Share This: The Social Media Handbook for PR Professionals’ from the CIPR, and with Chris Sorek, IABC’s new Executive Director; BPA update from Christie Goodman; Ragan promo; News That Fits: fake news gets more subtle and damaging: the example of fake Shell in particular; Dan York asks why NBC has such a legacy approach to enabling him to watch the Olympic Games; the Media Monitoring Minute with CustomScoop; the social Olympic Games 2012: experimenting, control, the explosion of the social web, the compelling drive to share, and more; listener comments including Bryan Person on Instagram and Carmen Sognonvi on the mobile web; SEO for PR gets more complicated; TemboSocial promo; Michael Netzley reports from Singapore on a "causal" relationship between peer-to-peer influence and the likelihood of someone buying a product; music from Giles; and more.
Get FIR:
- Download the MP3 file 34,5 Mb, 86:04)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 23, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 30…
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