Show Notes
LInks to items mentioned in the podcast
Thursday, June 08, 2006
Interview - Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about the topics being addressed at the conference; about branding and innovation in marketing, developments in marketing, brand ownership, advancing brands through conversation, crazy ideas and measurement metrics, and what relationships customers want.
Download the conversation here (MP3, 5.7Mb, 14:00), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Russ Klein, CMO, Burger King: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” - an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.
Download the conversation here (MP3, 9Mb, 21:38), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Monday, June 05, 2006
The Hobson & Holtz Report - Podcast #143: June 5, 2006 - IABC Conference Edition
Content summary: Live recording from the IABC International Conference in Vancouver, Canada; interviews and discussion with various conference attendees; about show #142 Skypecast edition; David Philips reports (the online marketing show); listeners’ comments discussion; the music, and more.
Show notes for June 5, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from the IABC International Conference in Vancouver, British Columbia, Canada.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, June 8 in New York City…
Thursday, June 01, 2006
The Hobson & Holtz Report - Podcast #142: June 1, 2006 - Skypecast Edition
Content summary: Live recording via Skypecast; June 5 show to be recorded at IABC International Conference, Vancouver; June 8 show to be recorded at Corante marketing conference, New York; Forrester survey on marketers shunning new media; David Philips reports (net neutrality and 13 US politicians); blog-based attacks to reputations - TechCrunch, O’Reilly’s Web 2.0 and Southampton football club; Dan York reports live (Commscafe.com, OPML); listeners’ comments discussion; details on FIR Dine-Arounds in Vancouver and New York; the music, and more.
Show notes for June 1, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
This edition was recorded live via Skypecast. The show included real-time text chat by those who dialled in to the Skypecast. Chat captured here (text file).
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, June 5…
Monday, May 29, 2006
The Hobson & Holtz Report - Podcast #141: May 29, 2006
Content summary: FIR Skypecast June 1; Vancouver FIR Dine-Around June 4; CIPR president Tom Bradley starts a blog; commenting on blogs; why Technorati is irrelevant to reputation; Apple loses in court; the art of relationship building; listeners’ comments discussion (university lecturer podcasts, more on blog commenting, the interactive press release; visual FIR); get-together in New York on June 8; the music, and more.
Show notes for May 29, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, June 1…
Thursday, May 25, 2006
The Hobson & Holtz Report - Podcast #140: May 25, 2006
Content summary: Dan York is guest co-host; new alternative domain for the show is www.pr-podcast.com; mark your calendars for June 1 live interactive version of the show using Skypecast; Corrante uses Skypecasts to set tone for marketing conference; are dedicated conference podcast RSS feeds worthwhile?; Neville reports on Podcastday; SHIFT Communications’ Social Media Press Release; PR’s role in security bulletins and advisories; David Phillips asks if corporate involvement in social media is a requirement; listener comments; Neville and Shel in Vancouver will meeteup with listeners on dinearound night, and again in June 8 in New York with Joseph Jaffe’s support; the music; and more.
Show notes for May 25, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 98-minute podcast recorded live from Burlington, Vermont, USA, and Concord, California, USA.
Download the file here (MP3, 39.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Detailed show notes to come
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, May 29 (Memorial Day in the US)...
Monday, May 22, 2006
The Hobson & Holtz Report - Podcast #139: May 22, 2006
Content summary: Shel and Neville in NYC in June; Lee Hopkins and Allan Jenkins podcast; FIR shwaggers photos; update on Josh Hallett’s MP3s from the Syndicate conference; Hill & Knowlton’s blogger relations campaign for LG; the Waxxi experience; the first FIR Skypecast on June 1; Lee Hopkins reports; Ed Keller’s keynote at Beyond Blogging 2006; PR Week/MS&L marketing survey results; David Philips reports from Estonia; Edelman/Technorati collaboration on the international blogosphere; listeners’ comments discussion (Slate.com’s textcasts, Diggnation’s Podshow dig); FIR listener survey; FIR Frappr community update; Dan York guest co-presenter on the next show; Neville speaking at Podcastday 2006 in Cologne; the music.
Show notes for May 22, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 83-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:26 Neville introduces the show; what FIR is about; Lee Hopkins’ and Allan Jenkins’ new podcast
- 03:48 Shel and Neville in New York at the Corante Innovative Marketing Conference on June 8 & 9 - want to meet up?
- 05:50 Luke Armour graduation photo; Phil Gomes in an FIR t-shirt
News and Commentary:
- 07:01 Update on Josh Hallett and the pulled MP3s from the Syndicate conference
- 15:54 Niall Cook reports on Hill & Knowlton’s blogger relations campaign for LG and Stephen Davies peer reviews it
- 22:38 Shel joined the first Waxxi “live” podcast experience with Shel Israel and Robert Scoble - we can do the same without Waxxi: join the first FIR Skypecast on June 1
- 32:14 From Our Correspondent Down Under: Lee Hopkins - clippings from the BetterComms garden: OneNote2007 will also fully support blogging; the JPSP reports on teasing and finds it’s not as funny as you think; Jenkins and I have a chat over at the Better Desirable Roasted Communications Cafe; and a very warm welcome to Nathan Reeve
- 38.59 Ed Keller’s keynote at Beyond Blogging 2006
- 43:06 Highlights from the PRWeek/MS&L Marketing Management Survey published today
- 48:21 David Phillips reports from the ‘Marketing Without Words’ conference in Tallinn, Estonia
- 57:01 Richard Edelman’s four points on the Edelman/Technorati collaboration on blog analytics in foreign languages; Edelman could acquire Technorati, suggests Stowe Boyd
Listeners’ Comments Discussion:
- 67:26 Mike McClary says Slate.com has started producing a “textcast” for its daily Today’s Papers
- 69:10 Clarence Jones sends in a humorous 40-second audio on Adam Curry‘s Podshow from this week’s Diggnation
Outro:
- 71:41 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes; FIR listener survey full report will be posted by the end of May; update on the FIR Frappr community
- 75:32 Thursday’s show will be co-hosted with Dan York as Neville’s in London at the AMEC Forum
- 76:50 Neville’s off to Cologne tomorrow for Podcastday 2006: listen out for mashups!
- 79:08 Outro podsafe music from the Podsafe Music Network - Little Secret by Julie Gribble
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, May 25…
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