The Hobson & Holtz Report - Podcast #140: May 25, 2006

The Hobson & Holtz Report - Podcast #140: May 25, 2006

Content summary: Dan York is guest co-host; new alternative domain for the show is www.pr-podcast.com; mark your calendars for June 1 live interactive version of the show using Skypecast; Corrante uses Skypecasts to set tone for marketing conference; are dedicated conference podcast RSS feeds worthwhile?; Neville reports on Podcastday; SHIFT Communications’ Social Media Press Release; PR’s role in security bulletins and advisories; David Phillips asks if corporate involvement in social media is a requirement; listener comments; Neville and Shel in Vancouver will meeteup with listeners on dinearound night, and again in June 8 in New York with Joseph Jaffe’s support; the music; and more.

Show notes for May 25, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 98-minute podcast recorded live from Burlington, Vermont, USA, and Concord, California, USA.

Download the file here (MP3, 39.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, May 29 (Memorial Day in the US)...

Posted by shel on 05/25 at 10:08 AM

  1. Shel and Dan -

    Another very interesting and informative show.  Bringing up the new social press release reminded me of my thoughts when it was first released that I’ve brought up on my (new) blog - http://bloggingmebloggingyou.wordpress.com/.

    My thought is that it will work very well for the corporate, technology and healthcare agencies but agencies that deal with FMCG clients (like mine) won’t touch it with a bargepole.

    With FMCG brands and products, journalists need to be given the spin and hyperbole that goes into the more traditional press release in order to position their story more effectively.  Sending a food or lifestyle journalist the product with the social media press release would be PR suicide and probably end up on the bad pitch blog!

    PRs have to know who we’re sending information to and how they like to receive it.  Some journalists get enough out of a quick email pitch, some like the entire press kit just as some will embrace the social media press release and some will put it in the circular file without a second thought.

    Ed

    Posted by Ed Lee  on  05/26  at  06:35 AM

  2. Hello there, Shel and Neville.  I think you’ll be discussing the issue of comments on blogs in today’s show, and I wanted to direct you to a post that could form part of that discussion.

    It’s by journalist and media critic Dan Kennedy:
    http://medianation.blogspot.com/2006/05/commenting-on-comments.html

    Dan argues that comments work best on blogs of a “medium size,” where the number of comments is manageable—somewhere between a few and 15 or 25”—and the blogger can monitor them and join in the conversation with the commenters.  But he adds that blog posts with hundreds and hundreds of comments are too much for the blogger—and blog reader—to keep up with.

    What do you think?  How would you advise a client who has a very popular blog that typically receives more than a hundred comments per post? When does an online conversation simply turn into too much noise?

    Also, I wanted to know if you’ll be resuming the posting of show links over on the New PR Wiki? If you do, I’ll make sure I do a better job of contributing to them.

    Thanks again, guys. Keep up the great work!

    Posted by Bryan Person  on  05/29  at  04:41 AM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: FIR goes live on June 1

Previous entry: The Hobson & Holtz Report - Podcast #139: May 22, 2006

<< Back to main