Thursday, March 23, 2006

The Hobson & Holtz Report - Podcast #122: March 23, 2006

Content summary: Sparklines; Mobitype scraping blog content; Shel’s road weary trek; South West Airlines tackles gaming of online check-in; the IAOC conference; Josh Hallett on FPRA Blog Week; Luke Armour’s intro music #2; David Phillips reports; listeners’ comments and trackbacks discussion (Firefox extension for Bugmenot; conversion rates trump Google juice; the Glenfiddich blog; the purpose of measurement; the podcasting book; subscribing to FIR via iTunes; the French government and iTunes; a promo); the music.

Show notes for March 23, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:28 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

Listeners’ Comments and Trackbacks Discussion:

Outro:

  • 68:23 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 70:47 Outro podsafe music from the Podcast Music Network - Better Life by Common Ground


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 27…

Posted by neville on 03/23 at 12:34 PM
Show Notes • (3) Comments • Permalink

Monday, March 20, 2006

The Hobson & Holtz Report - Podcast #121: March 20, 2006

Content summary: Judging the IABC Gold Quill Awards; is Google Juice the ultimate measure of success?; the rise of memetrackers; Glenfiddich starts a blog; Warren Bickford shouts out; Lee Hopkins reports; listeners’ comments discussion (flying above the radar; Bugmenot; the last word on Wal-Mart/Edelman?; Apple customer service policy); the FIR Frappr community; PRSA/IAOC conference; the music; and more.

Show notes for March 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 87-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; show notes
  • 02:02 Congratulations to Lee Hopkins - celebrating one year in the blogosphere

News and Commentary:

Listeners’ Comments Discussion:

Outro:

  • 79:07 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes; Neville’s solo on Thursday’s show
  • 81:23 The growing FIR Frappr community
  • 81:56 Shel’s presenting a keynote at a PRSA/IAOC conference in Philadelphia on Friday, with Neville joining in via Skype plus video
  • 83:11 Outro podsafe music from the Podcast Music Network - Perfect Design by Laura Cheadle


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 23…

Posted by neville on 03/20 at 10:37 AM
Show Notes • (1) Comments • Permalink

Thursday, March 16, 2006

The Hobson & Holtz Report - Podcast #120: March 16, 2006

Content summary: Debbie Weil’s new podcast; Rob Safuto’s new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple’s customer service experience; The Guardian launches ‘Comment is free’; Google doesn’t verify press releases; London’s Metropolitan Police blog policy angers coppers; Phil Gomes shouts out; more on Wal-Mart and Edelman PR; David Phillips reports; listeners’ comments discussion (FIR sponsorship; Wal-Mart/Edelman; hiring a PR pro; IABC podcast provenance; Podbridge podcast services; FIR listener survey); the music.

Show notes for March 16, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

News and Commentary:

Listeners’ Comments Discussion:

  • 84:24 Thomas Goetz  offers congrats on the podcasting book deal; asks why we don’t have sponsorship yet; provides some thoughts on ethical behavior in the Edelman/Walmart case; and which PR pro to hire when only one is a blogger
  • 88:16 Donna Papacosta on the provenance of her IABC conference podcasts
  • 89:36 Sebastian Keil‘s view on Edelman/Wal-Mart is that if you work for a PR-agency you should disclose that in a way that is not ambiguous; some thoughts about Podbridge; and asks what happened to the FIR listener survey we talked about before? (50 shows ago, says Sebastian)

Outro:

  • 91:42 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 93:40 Outro podsafe music from the Podcast Music Network - Not On The Radio by Geoff Smith


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 20…

Posted by neville on 03/16 at 10:04 AM
Show Notes • (1) Comments • Permalink

Monday, March 13, 2006

The Hobson & Holtz Report - Podcast #119: March 13, 2006

Content summary: An introduction from our “sponsors”; more podcasting for the IABC conference; podcast listener measurement and advertising; should all PR pros blog?; update on Wal-Mart, Edelman PR, transparency and disclosure; the role of Flash and Ajax in online communication; Lee Hopkins reports; listeners’ comments discussion (Macfan and Heidi Miller’s hard drive; social media and non-profits: NetSquared, the Boomer Esiason Foundation and the Cystic Fribrosis Podcast; downloads from the New Communications Forum); the FIR Frappr community; the music.

Show notes for March 13, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:30 A special introduction from “the sponsors”
  • 01:30 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

Listeners’ Comments Discussion:

Outro:

  • 84:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 85:15 The growing FIR Frappr community - add yourself!
  • 86:09 Outro podsafe music from PodcastNYC - Rhyme & Reason by Olivia Greer

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until thursday March 16…

Posted by neville on 03/13 at 10:29 AM
Show Notes • (2) Comments • Permalink

Thursday, March 09, 2006

The Hobson & Holtz Report - Podcast #118: March 9, 2006

Content summary: Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; clueless pitches and the ‘PR die!’ meme; TPG Post sponsors stamp collectors’ blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners’ comments discussion (downloads from New Communications Forum; podcasters’ wives; show #116 live; Apple hard drive costs; charity blogging; OTRO-FIR mashup; time-shifting expressions); the music.

Show notes for March 9, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 89-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
  • 02:51 Vote for FIR on Podcast Alley!

News and Commentary:

Listeners’ Comments Discussion:

Outro:

  • 83:00 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 85:11 Outro podsafe music from the Podsafe Music Network - Hey, Hey Sister by Laura Clapp

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 13…

Posted by neville on 03/09 at 10:58 AM
Show Notes • (11) Comments • Permalink

Monday, March 06, 2006

The Hobson & Holtz Report - Podcast #117: March 6, 2006

Content summary: An introduction from our “sponsors”; popular podcasts begin charging in the UK; podcasting growth in Australia; a head start on the podcasting book; charitable blogging and Operation Link Love; Lee Hopkins reports; meeting Sallie Goetsch; Jeremy Wright shouts out; review of the New Communications Forum; the grand tour of Bay area tech stores; Neville’s and Shel’s podcasting book; listeners’ comments discussion (congrats on the book deal; advice for LinkedIn; value opportunities for PR); the music.

Show notes for March 6, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from San Francisco, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:28 A special introduction from “the sponsors”
  • 01:07 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

  • 04:21 Some podcasts in the UK begin charging - if the content is compelling, is there a business model?
  • 06:58 Australian broadcaster sees significant podcasting growth - a natural extension for public broadcasters
  • 09:54 Getting a head start on the podcasting book deal with McGraw-Hill, and thanks to everyone who has commented
  • 12:22 Some actions on charitable blogging - stimulating Operation Link Love
  • 14:32 From Our Correspondent Down Under: Lee Hopkins - Heidi Miller, Apple, a broken iBook G4 and a $300 broken hard drive;
    colour as a useful cognitive shortcut for political parties; “babbliography”
  • 25:14 Meeting Sallie Goetsch
  • 25:44 Jeremy Wright shouts out!
  • 26:33 Neville’s and Shel‘s Saturday conversation
  • 28:08 About the New Communications Forum - workshops, sessions, people, keynotes - terrific!
  • 38:22 Doing show #116 live from the conference and the FIR mashup
  • 40:51 The grand tour of Fry’s, CompUSA, and other cool places and the temptations we encountered with dual-core processor laptops (in particular)
  • 43:47 The podcasting book
  • 49:10 Neville wraps up his US trip on Monday
  • 49:57 Vote for FIR at Podcast Alley!
  • 51:14 Shel and Neville live together for Thursday’s show
  • 51:40 A bit more on the mashups

Listeners’ Comments Discussion:

  • 52:24 Sebastian Keil and Lee Hopkins says congrats on the McGraw-Hill book deal
  • 53:34 Lee Hopkins (again) says the FIR mashup was great!
  • 54:05 Craig Jolley offers LinkedIn some advice on email outreach to customers
  • 56:33 Judy Jones is thrilled to hear the news about the podcasting book
  • 59:37 David Phillips on meeting up and the New Communications Forum, and value opportunities for PR with social media

Outro:

  • 61:52 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 63:43 Podsafe music redux - I Heard It On A Podcast (MP3) by Cruisebox

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 9…

Posted by neville on 03/06 at 10:06 AM
Show Notes • (11) Comments • Permalink

Saturday, March 04, 2006

McGraw-Hill will publish our podcasting book

Neville Hobson and Shel Holtz are thrilled to announce that we have come to agreement with McGraw-Hill to write “How to Do Everything with Podcasting,” a comprehensive book on the strategies and tactics of podcasting to be published as part of the popular “How to Do Everything” series. We announced the deal on our Thursday podcast.

We have a June 1 deadline to complete some 450 pages that will cover planning, recording, editing, distributing, marketing, building community, monetization, and a host of other topics. We’ll focus on business podcasts internal and external, as well as podcasting as a hobby. We’ll explore various options for production, review existing services, and introduce you to several podcasters who will share the approaches that led to their success. Our plan is to offer the most thorough and comprehensive volume available. Without question, though, it will be the first podcasting book we’re aware of to be written by co-hosts of a podcast.

We’re particularly grateful to our agent, Yvonne DiVita, who worked tirelessly to pull the deal together.

With Neville in Amsterdam, The Netherlands, and Shel in Concord, California, we’ve decided to use a wiki to collaborate, which should be interesting (in addition to helping us address wikis as work collaboration tools more effectively). At some point down the road, we’ll also launch a blog dedicated to the book and its themes. We already have a domain—www.podcastingbook.net—but there’s nothing there yet. We’ll let you know when it’s ready for launch.

We’d write more, but the first chapter is already due!

[Technorati: podcasting book, everything with podcasting]

Posted by shel on 03/04 at 06:08 AM
News • (3) Comments • Permalink

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