Friday, January 31, 2014

TV@Work #4 - 01/31/14 - Paolo Tosolini

TV@WorkWelcome to episode #4 of TV@Work. If you like the show, please share it with your friends by sending them to this link to the show blog.

This edition features an interview with Paolo Tosolini, Director, Digital and Emerging Media at Run Studios. Paolo is a true internet pioneer, and his work at Microsoft set the stage for using video as an internal communication channel in the digital age. In the interview Paolo mentions a great resource for anyone who wants to get the best video possible out of a smartphone. Here’s a link to an extremely useful Mobile Video Shopping List from the equally useful website, StoryGuide.net. I recently had the chance to interview StoryGuide founder Drew Keller for TV@Work for an upcoming episode of the show. 

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

About our guest

Paolo ToseliniYou can learn more about Paolo Tosolini on his Linkedin profile, and follow him on Twitter at @tosolini.

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About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 01/31 at 03:57 PM
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FIR on Higher Education – Episode 3: LinkedIn best practice in a higher education context

FIR Presents Higher Education with Kevin Anselmo

Many of us have benefited from the newly expanded FIR Podcast Network. These perks include enhanced learning and networking amongst the community. This is on display in episode 3 of FIR on Higher Education as Linked Conversations host Chuck Hester is interviewed on how individuals within academia can best leverage LinkedIn.

Chuck, a LinkedIn expert, will outline the rationale behind LinkedIn’s new university pages; how academics can best optimize their profiles to highlight their research and thought leadership; and how public relations professionals can use the social site to communicate news and information about their respective schools.

In our news and tips section, we look at how the Edelman trust barometer impacts higher education stakeholders, and Harry Hawk weighs the pros and cons of the HootSuite.com academic program, which allows college classrooms to use the HootSuite Pro for 90 days and offers a student certification.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/31 at 08:35 AM
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FIR On Strategy with Andrea Vascellari, Episode 12: January 31, 2014

Strategy In this episode, we understand what’s an environmental scan, why it’s important and I also give you a specific methodology that can help you conduct your environmental scan more efficiently when dealing with online/digital initiatives.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 01/31 at 07:55 AM
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Thursday, January 30, 2014

Stephanie Newby on AMP Up Your Social Media

FIR Presents Amp Up Your Social MediaStephanie Newby is the CEO of Crimson Hexagon. Crimson Hexagon is a high-tech company based in Boston’s Innovation District, with global reach. Newby joined our host Glenn Gaudet on AMP Up your Social Media to discuss her investment in the data mining aspects of social.

Newby is deeply invested in social analysis. Crimson Hexagon collects, indexes and stores 500 million posts of social media every day. Since starting their data collection in 2008, they have stored more than 250 billion posts. This is a wealth of information for a marketer; they can extract the stuff that’s relevant and it has sufficient content and depth of meaning that makes it actionable.

Newby discusses the opportunities around mining social media data:

We sometimes call it the world’s largest focus group because what you have in that data is consumer opinions, on a very, very wide range of topics. We target marketers; because the marketers want to know what the consumer is saying about the brand, or their product, or their ad campaign, or the celebrity endorser.

About Stephanie Newby

Stephanie NewbyStephanie Newby is the CEO of Crimson Hexagon. Founded in 2007 and based in Boston, Massachusetts, Crimson Hexagon is the only patented social media analysis and Big Data analytics platform available today. They provide industry-leading social media monitoring and analysis software and services to global brands, agencies, media firms and their partners. Stephanie’s 20 year career prior to becoming an investor was in financial services. She has worked in all three times zones - in Sydney, London and New York. The majority of her career was with J.P. Morgan where she headed several global businesses (including positions as Global Head of Futures & Options, Head of International Private Banking, COO of Global Equities and Head of eCommerce) where she grew and managed revenue and expense budgets up to $500m.

If you are currently the manager of a corporate social media account, here’s Newby’s advice:

  1. Getting any kind of analytics is better than none. Understand how your consumers think and feel about your brand and then use that information to proceed accordingly.
  2. Experiment. Experiment. Experiment. Sometimes you have to be a little bit out there, a little bit edgy to get content to go viral, but always stay consistent with your brand!
  3. Understand your audience. Experiment with your messaging until you find a formula that works for your brand and engages your audience.

To learn more or to get more information about Crimson Hexagon visit http://www.crimsonhegaon.com or to chat with Stephanie, find her on Twitter @StephanieSNewby. If you’re interested in a product demo, there is a button on the homepage of the website.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 01/30 at 10:58 AM
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FIR Presents Inside PR 362: The importance of conflict in video storytelling

FIR Presents Inside PRSo you’ve made a video. And you’re disappointed that it just sits there, with few viewers and little discussion. Why do so many videos made by companies and organizations fall flat? In many cases, its because they lack an essential component of effective storytelling – conflict.

Think of any story you love and you’re sure to find conflict at its core. That’s what Mike Edgell, the Video Creative Director at 76BrandFilms, tells Martin Waxman and me in this week’s episode of Inside PR.

What are the essentials of storytelling? A hook, context, conflict, build, and resolution. Omit any of these and the viewer is lost, the narrative falls flat. Of these, the essential component, the one that drives the story, is conflict. And this can be a problem for brands who hear the word conflict and immediately run the other way. Who take a black and white view of conflict.

In fact, conflict arises in virtually every situation and with a nuanced approach, it can be built into virtually every video story. So, how does a brand do this? Mike has some tips.

  1. Find a conflict that the organization can overcome. An internal challenge can ring true and does not run the risk of pitting the organization against outside forces.
  2. Have empathy. Be sure that the conflict relates to the interests of your target audience. Don’t start with what the organization wants to talk about. Start with what the audience fears, wants and cares about. If tell your story with the audience in mind, your content stands a higher chance of resonating with them.
  3. Finally, make sure your conflict has some significant risk. There has to be a consequence to failure. Otherwise, why should a viewer care about the story? This risk can embrace both the loss of something and the continuing absence of something desirable. In both instances, tension can be built up and the situation resolved, providing the audience with a satisfying experience.

Simple rules often overlooked.

Listen to the full podcast as Mike develops these ideas and illustrates them with real life examples of videos that met the challenge of incorporating conflict to engage audiences.

Gini Dietrich fans, don’t despair. Gini couldn’t make this week’s recording, but she will return next week.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/30 at 09:36 AM
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Tuesday, January 28, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 8: January 28, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode does not include LinkedIn news, per se, as I wanted to devote the entire time to my conversation with Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010).

Peter is currently the co-founder of Shankman | Honig, a global consultancy that empowers companies to better utilize their customer service to increase revenues and decrease marketing costs.

On the day of our interview, he had just come back from an on-air interview with ABC News about the Justin Beiber arrest, and prior to that he was on CNN that morning talking about the Super Bowl. He is definitely in demand, so I was honored he took time to be on the show!

Peter ShankmanWith Peter, we talk about his pay it forward "Home for the Holidays" campaign, his take on LinkedIn as a marketing tool and his new mastermind groups he’s running around the U.S. Great interview, and definitely not without a few "did he really just say that?!!" moments!

More information on Peter can be found at www.shankman.com and his next Mastermind group is in Salt Lake City. More info is here: http://shankman.com/hey-salt-lake-join-me-for-my-next-business-mastermind-on-2-5.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: "The Podcast I Can’t Name Due to the Rules Group!"

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 01/28 at 07:30 AM
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Monday, January 27, 2014

FIR presents AllThingsIC with Rachel Miller, Episode 3: January 28 2014

AllThingsICWelcome to the third episode of All Things IC with Rachel Miller.

In this podcast Rachel interviews Kevin Ruck, co-founder of PR Academy, and Liz Cochrane, Course Director of the Kingston University post-graduate diploma and masters course in Internal Communication Management, on IC qualifications.

She takes a look at the Edelman Trust Barometer and a new resource called The IC Space.

Plus Rachel also speaks with Matthew Partovi, Yammer’s 13th employee in Europe, about a brand new initiative called Culturevist, which focuses on all things culture related.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir3 so you can grab a cup of tea, sit back and relax and enjoy the show.

Thank you for listening, Rachel @AllthingsIC.

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About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 01/27 at 11:00 PM
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