Monday, January 27, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 7: Jan 27, 2014

 

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Michael Griego.


Michael has over 30 years of high-technology sales and management experience at companies ranging from IBM, StorageTek/XLDatacomp, and Dataquest/Gartner Group. He has served as vice president of sales and marketing roles for Zona/Intelliquest and Active Decisions, and as executive vice president at Workshare. His sales book 42 Rules to Increase Sales Effectiveness was published by SuperStar Press, 2009 (2nd Edition, 2013). He’s also authored Strategic Sales Execution – the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales people and executive management. A popular sales trainer, instructor/lecturer, motivational and keynote speaker at CEO Summits and leading Bay Area business schools, Michael has been an advisor, coach and consultant for numerous executives and trained dozens of teams and thousands of salespeople. He has a BA degree from Occidental College and an MBA from Stanford University.

Michael Griego @MikeGriego discusses how sales people need to become thought leaders.

Michael GriegoMore about Michael at www.linkedin.com/in/michaelgriego

Some Tweetable Moments from the show:

*ABC Always Be Closing is old school, sales has to shift via @MikeGriego
*Jill @Jill_Rowley has redefined ABC as Always Be Connected via @HappyAbout
*Rule 12 in his Sales book – How do you be a superstar? Understand the other person and care. via @MikeGriego
*LinkedIn and other tools are getting a bit overused but it is forcing a refinement which will be good for everyone via @MikeGriego
*In any sales organization there are some thought leaders already via @MikeGriego

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week.

Any comments or suggestions please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.You can

Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/27 at 02:53 PM
Thought Leadership • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #740: January 27, 2014

FIRNew in the FIR Podcast Network: FIR B2B #1 with Paul Gillin and Allan Schoenberg; Lori Ruff on AMP Up Your Social Media #13 with Glenn Gaudet; FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality; Linked Conversations with Chuck Hester #7: a chat with "42 Rules" author Chris Muccio;

Quick News: Pinterest (which has added animated GIFs) is changing how we blog, UK university accepts payment by Bitcoin for tuition fees, does blogging by marketing agencies pay off?, social media guidelines from the Church of England; Ragan promo;

News That Fits: Social media: "The world has changed much less than companies thought"; Michael Netzley’s Asia Report: humor gone wrong in Japan and Singapore; the death (or not) of the guest post; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; add your voice to your Wikipedia entry; Dan York’s Tech Report: senior communication career opportunity at the Internet Society, and more; ethics in action: Novo Nordisk severs ties with pharma group over "astro-turfing" PR campaign;

Music from The Taters; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 27, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 3…

Posted by neville on 01/27 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, January 26, 2014

FIR B2B Episode 1 with Paul Gillin and Allan Schoenberg

FIR B2BPaul Gillin and Allan Schoenberg introduce the FIR B2B podcast. Discussion topics in this show:

1. B2B and B2C marketing are different in important ways . That’s why different tactics and tools are needed in each market. We discuss six major differences between B2B and B2C markets and why they influence social media strategy.

2. Recent McKinsey research indicates business leader should be taking the lead in social media adoption in their companies. However, only a minority of CEOs are even using social media. Is it time for them to get on the stick?

3. The UK marketing agency Earnest produced a great collection of facts and figures about B2B marketing at the end of 2013. We look at several highlights, including data that suggests that traditional marketing still works best.

4. Recent reports from McKinsey and Experian indicate that marketers should actually be sending more e-mail. The reason: it works.

5. A nice roundup of clever and innovative B2B promotions highlighted in Advertising Age prove that B2B marketing doesn’t have to be boring.

Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 01/26 at 06:16 AM
Show Notes • FIR B2B • (1) Comments • Permalink

Friday, January 24, 2014

Lori Ruff on AMP Up Your Social Media #13 - 1/24/14

FIR Presents Amp Up Your Social MediaIn this episode, Lori Ruff, CEO of Integrated Alliances joins the show to discuss how LinkedIn has been transformed from just a professional networking platform to a company showcase opportunity. Lori also discusses how companies can take advantage of LinkedIn to engage their prospects and customers.

One of the most innovated things that LinkedIn did was to use company pages well… people can really educate themselves about a company and companies have the opportunities to create relationships with people that are interested with them.

About Lori Ruff

Lori RuffLori Ruff is the CEO of Integrated Alliances, a globally recognized expert in Social Media and LinkedIn training. Lori is an active speaker, trainer and online business reputation consultant, with a 15 year career in international corporate and conference training. Lori charms audiences as she wows them with her deep understanding of what people want and need to know about LinkedIn & Social Media. These highly engaged audiences, as large as 1,800, have experienced the captivating, energetic wisdom of Lori Ruff. Lori is also the co-author of the published book Rock the World with your Online Presence.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 01/24 at 06:21 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Wednesday, January 22, 2014

FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality

FIR Presents Inside PRMartin here…And as I said on the podcast, I was waiting for Google to write this post for me…

We start 2014 talking about the mob mentality you sometimes experience in social media.

Picture this. You’ve had a busy year and it’s almost the holidays. You’re traveling halfway across the world to head home for some much-needed R&R. It’s a long and maybe a bit of a dull plane ride. There’s no Wi-Fi, so you’re unplugged. The perfect way to unwind.

Sounds tempting.

But when you land…you notice something’s different. Strangers recognize you. Are they pointing fingers? You get reconnected only to find out you’ve been fired with no warning – over a tweet.  The decision had been made when you were in the air.

I’ve just described what happened to Justine Sacco, who was a senior communicator for IAC. As in, past tense. The reason for her firing was a racist tweet she posted before leaving on the flight.

Let’s be clear, we don’t condone any racist remarks and this was clearly a case of very bad judgment (just because you can do something, doesn’t mean you should).  If you followed the story, you’ll know it blew up when she was in the air and didn’t have access to Wi-Fi, there was an avalanche of critical posts, hashtags, a twitter storm and, of course, she abruptly lost her job.

Now that we’ve had the opportunity to reflect on the situation from the perspective of a few weeks, we thought we’d discuss these questions:

  • Is it wise to let the community do your thinking for you?
  • When should you wait to make a decision and when should you react immediately?
  • How do you deal with a mob mentality when you’re trying to make a change?
  • If you react quickly, is your decision strategic or just designed to stop the noise?
  • Do you dump first and then ask questions later?
  • Shouldn’t everyone have an opportunity to answer for their actions before they feel the consequences?

It’s a complex and multi-layered issue, as you’ll hear in the podcast. Have a listen and let us know where you stand.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/22 at 04:43 PM
Show Notes • Inside PR • (0) Comments • Permalink

Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

B2BHow do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas?

If you think B2B social marketing is just a minor variation on the practices that work in consumer markets, then a new podcast added to the FIR Podcast Network will show you otherwise.

Our new podcast is FIR B2B, debuting this week and next, then continuing every other week. Hosted by Paul Gillin and Allan Schoenberg, FIR B2B will cover the latest news in B2B communications, interview practitioners at innovative companies, and present weekly ideas and tips for making the most of online and in-person conversations. Paul is a veteran B2B journalist and co-author of the 2011 book, Social Marketing to the Business Customer; Allan is the London-based Executive Director of Corporate Communications at CME Group. Both are past guests on FIR.

A podcast focused on B2B marketers and ideas is long overdue. FIR has long covered B2B topics, but B2B companies were actually some of the first movers in social media and this market continues to evolve and shift due to technology. Companies like Sun, Microsoft and IBM were blogging years before blogs went mainstream and with B2B decision cycles longer there’s an intense need for dealing with data and information at all stages of the buying process.

If you have ideas for topics you’d like to listen to and covered, we’d love to hear from you - join the conversation and leave your comments in the FIR Podcast Community on Google+.

You will find episodes of FIR B2B at the main website - www.forimmediaterelease.biz.

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

About The FIR Podcast Network

FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit www.forimmediaterelease.biz. You can also subscribe via iTunes and other podcast directories.

Posted by neville on 01/22 at 02:40 AM
FIR B2B • News • (0) Comments • Permalink

Tuesday, January 21, 2014

Linked Conversations with Chuck Hester #7 - 1/21/14 - A chat with “42 Rules” author Chris Muccio

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the launch of LinkedIn’s Volunteer Marketplace, a new initiative to encourage paying it forward! Founder Reid Hoffman announced this new feature in a blog post. 

My guest this week is Chris Muccio, bestselling author of 42 Rules for 24 Hour Success on LinkedIn, digital business development and branded content expert. Chris is also a Hubspot Certified Partner, and has evolved with the digital world to be a leading voice in digital business development and branded content. His 42 Rules book, originally published in 2008, was one of the first books on LinkedIn which became an Amazon Best Seller. He recently released a second edition.  You can learn more about him atwww.SocialFusion.com.

 

Chris Muccio, Author, 42 Rules for 24-Hour Success on LinkedIn

Chris and I talk about using LinkedIn for lead generation and the importance of tuning up your profile headline and how that can make a difference in how you’re seen on LinkedIn.

One program note, next week my guest will be Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010. Should be a lively conversation!

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/21 at 02:39 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

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