The FIR Podcast Network

Tuesday, December 13, 2005

Interview - Rick Klau, VP Business Development, FeedBurner - December 13, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Rick Klau, Vice President of Business Development for FeedBurner, the RSS service.

Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Rick Klau is Vice President of Business Development at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was Vice President of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO.

An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of major media publications throughout his career including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security. Rick earned AB Degrees in International Affairs and French from Lafayette College, a JD from the University of Richmond School of Law and a Baccalaureate Degree from l’Université de Bourgogne.

Interview Segment Time Points:

00:29 Neville introduces the conversation
01:29 Rick talks about his background and what he’s doing at FeedBurner
04:02 About FeedBurner
05:40 FeedBurner’s tie-up with Reuters, announced today: expanding delivery of text news via RSS and to enable advertising
07:03 Advertising in RSS feeds: where this is heading and FeedBurner’s role
11:00 Measuring RSS feed readership and manipulating statistical data
12:41 Shel: Todd Cochrane’s criticisms of FeedBurner’s Total Stats Pro service
13:23 Feed hosting and stats; Total Stats Pro primarily designed for text feeds not yet podcasts
15:52 Portability of FeedBurner RSS feeds
18:12 What happens to your feeds if FeedBurner changes its business or you don’t want to continue using FeedBurner?
20:40 Neville: what is FeedFlare, announced today?
21:15 How FeedFlare tags and makes feeds more dynamic and interactive
24:49 Shel: most PR pros still don’t understand what RSS is
25:26 The challenges for easier adoption of RSS
27:03 RSS adoption: signficant industry advances in the coming year to aid easier takeup
28:54 Neville: ‘subscribe’, not ‘RSS’ or ‘XML’
29:38 Talking about technology in terms that benefit the user
31:03 Reader-friendly RSS feeds when you click on that RSS icon
31:58 Complexities of multiple RSS feed aggregation
34:32 Neville: FeedBurner CEO Dick Costolo’s report in November on adding ‘threads’ to ‘items’: what does this mean and how will it work?
35:36 Focusing on the feed item not the RSS feed itself: how FeedFlare is the first step forward
38:07 So many people doing intriguing and compelling things with RSS
39:26 Shel: the confusions of offering multiple RSS subscription options
39:56 Resolving the problems of ‘syndication bingo’
46:00 Where RSS is headed
48:48 Rick: send us your questions and comments
49:21 Finding more information about FeedBurner’s services
50:36 Concluding comments about the conversation
51:20 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Rick Klau, FeedBurner, SocialText, Ross Mayfield, Reuters, Total Stats Pro, Todd Cochrane, Geek News Central, Eric Rice, Audioblog, Blogger, TypePad, Movable Type, TextPattern, FeedFlare, Wannabe Venture Capitalist, Technorati, del.icio.us, WordPress, Internet Explorer 7, Windows Vista, Bloglines, My Yahoo!, NewsGator Online, Dick Costolo, Microsoft’s Simple Sharing Extensions (SSE), Apple, Pluck, Rojo, Burning Questions, Jack Klugman, Bruce Springsteen, Publisher Buzz.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/13 at 10:00 AM
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Monday, December 12, 2005

The Hobson & Holtz Report - Podcast #93: December 12, 2005

Content summary: Yahoo! acquires del.icio.us and teams up with Six Apart to offer Movable Type; IABC adds new media categories to Gold Quill Awards; Irish government uses RSS to deliver budget information; the Wikipedia class action lawsuit website; Nokia’s blog relations campaign for the N90 smartphone; listeners’ audio and email comments (from Geneva to Zurich; PR on wealth creation; PR and propaganda; a salute to the music; best HR blog example); when IT controls communication; reaching out to truck drivers: is podcasting the way?; Lee Hopkins’ report; the music.

Show notes for December 12, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro

00:25 Shel introduces the show; what the show’s about; how to contribute your comments
02:01 Interview coming up on Tuesday December 13 - Rick Klau, FeedBurner
02:52 We’re experimenting with a new format for the show - let us know what you think

News Briefs

06:07 Yahoo! acquires del.icio.us and teams up with Six Apart to offer Movable Type blogs for small businesses (plus a rumor that Yahoo! will also be offering WordPress blogs)
12:05 IABC adds blogs, wikis and podcasts categories to Gold Quill Awards
13:47 Irish government offers multiple ways of getting budget info including via RSS
15:43 A class action lawsuit against Wikipedia is under development
18:59 Nokia’s blog relations campaign for the N90 smartphone

Listeners’ Comments Discussion

25:49 Andrew Marritt says moving from Geneva to Zurich means it’s harder to get to the ski slopes, among other things
30:20 David Phillips with more on the role of PR in wealth creation, and on PR and propaganda
35:54 An anonymous listener salutes our choice of music for show #85
36:43 John Cass says one of the best examples of an HR blog is Microsoft’s Heather Hamilton
40:39 Brother Love shouts out!

Features

41:23 A sorry tale of how IT controls communication in one organization. Is this still prevalent today?
53:51 Reaching out to truck drivers - is podcasting the way?
62:19 From Our Correspondent Down Under: Lee Hopkins’ Report

Outro

69:44 Neville wraps the show; how and where to send your comments; where to find the show notes
71:09 Upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
71:25 The FIR community progresses on Frappr
72:16 Outro podsafe music via the Podsafe Music Network - Ragtop Cadillac by George Fletcher-Bourbon Renewal

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 15…

Posted by neville on 12/12 at 10:23 AM
Show Notes • (2) Comments • Permalink

Thursday, December 08, 2005

The Hobson & Holtz Report - Podcast #92: December 8, 2005

Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91) Wikipedia dust-ups; reflections on Les Blogs 2.0 conference and the notion of blogger civility; European publishers attack Google; upcoming FIR interview; the music.

Show notes for December 8, 2005 Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Washington, DC, USA. Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). In this Edition: Intro:

00:28 Neville introduces the show; Shel‘s travellling and Neville’s back at base
01:40 What the show’s about; how to contribute your comments

Listeners’ Comments Discussion:

03:57 Peter Chen with an example of a proto-vlog in Australia
05:28 Sallie Goetsch finds it hard keeping up with FIR’s ‘phenomenal output’; on names and spelling; working on the present state of PR, never mind what the future looks like; the future of newspapers
09:01 Ron Shewchuk follows up with additional comment to the future of PR discussion in show #91
11:35 Mike Strock asks if we’re aware of IBM’s podcasting guidelines
13:02 Luke Armour enjoys FIR and asks what’s best for starting an ‘electronic discussion’ - a blog, wiki or something else?
18:51 Howard Harawitz asks what’s the difference between PR and propaganda with a story on US government use of PR to support the war in Iraq
23:22 Les Posen recounts the story the Commonwealth Bank of Australia’s guidelines for personal presentation which offended many employees
28:09 Andrew Marritt suggests a good approach for how HR can use internal blogs
31:36 Rob Safuto adds some thoughts to the discussion in show #91 on the future of PR re skills communicators will need
35:49 Mike Soulier thinks podcasting is great; he’s interested in PR even though he’s not in PR; and some opinions on Lookout! and Internet Exploder ;)
41:02 David Jones says show #91 was fantastic, summarizes one of that show’s sentiments - let’s not fall in love witb the tools - and comments on how he sees the future of PR and skills develoment in PR
45:35 Trackbacks to show #91’s post, from Eric Eggertson and Kami Watson Huyse

News and Features:

47:44 Shel’s in Washington, and it’s cold (but not as cold as in Chicago)
48:32 The swirling controversy for Wikipedia over John Siegenthaler’s false biography (entry) and Adam Curry’s editing of the history of podcasting (entry), and the implications for communicators
64:43 Neville’s reflections on the Les Blogs 2.0 conference in Paris earlier this week, with some comment on Mena Trott’s keynote address calling for more civility in blogging and commenting, and the infamous backchannel episode
75:00 European publishers’ association goes after Google to try and stop the search engine from “making money from copyrighted content”

Outro:

82:44 Neville wraps the show; upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
83:44 Both of us live on next Monday’s show; how and where to send your comments; only two weeks until Christmas; where to find the show notes
86:17 Outro podsafe music via PodcastNYC - Forward Motion by Jamie Leonhart

So, until Monday December 12…

Posted by neville on 12/08 at 02:09 PM
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Monday, December 05, 2005

The Hobson & Holtz Report - Podcast #91: December 5, 2005

Content summary: A special edition: Neville and Shel discuss the future of public relations and the skills communicators will need to succeed in a forever-altered communication environment. The discussion includes listener feedback.

Show notes for December 5, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Detailed show notes to come.

So, until Thursday, December 8…

Posted by shel on 12/05 at 05:33 AM
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Thursday, December 01, 2005

The Hobson & Holtz Report - Podcast #90: December 1, 2005

Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; blogs and HR communication; experiences with Google ads; not good PR by China); moderating a panel at IABC Europe conference; British Airways catering problems continue; new Daimler Chrysler CEO and culture change; a new RSS tutorial; Firefox 1.5 is out; Blogspotting’s first podcast-focused podcast; iPod synching problems; Corante Network launches; GM Fastlane takes on marketing discussion; IBM’s first external jam; interviews from Eric Schwartzman and David Jones.

Show notes for December 1, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute conversation recorded live from Concord, California, USA, and almost live from Paris, France.

In this Edition:

Intro:

00:28 Shel introduces the show; future of PR discussion now on Monday’s show; what’s in today’s show’s; how to comment

Listeners’ Comments Discussion:

04:10 Sally Goetsch wonders if she got under Shel’s skin; and suggests a change of intro music for the FIR book reviews podcast
07:17 Lloyd Grosse is working on some ideas for new H&H Report intro music for the 100th show; and offers some personal thoughts on World AIDS Day
09:34 Jeremy Wright is glad Shel’s now got Blog Marketing for review
10:22 PR grad student Luke Armour’s glad he found FIR and would like to tap into us
12:36 Pat Wayne asks if anyone knows how to stop Sony BMG going down the drain over the rootkit nightmare; and worries about the two sides of communication at companies in crisis
20:14 Vishnu Mahmud says new communication tools like blogs and podcasts aren’t so effective in parts of Asia where teledensity is low and PC penetration even less; and some thoughts on the controversial Volkswagen suicide bomber ad early this year
27:37 Mike McClary asks if we know of any organizations that use blogs in the HR communications mix?
30:20 Bryan Person offers congrats on Shel’s and Neville’s participation in the Corante Network; a plug for Eric Schwartzman’s On The Record Online podcast; experiences with Google ads and the difficulty in filtering out adult-oriented material; and compliments to the Aussie cricket team
37:55 Marshall Kirkpatrick wanted to make sure we saw a post and discussion of the Chinese government’s terrible PR around the recent
Harbin chemical disaster

News and Features:

39:41 Across the Sound‘s Steve Rubel does a ‘Neville impression’ - which doesn’t impress Shel
40:51 Neville arrives in Paris ahead of the IABC Europe conference where he’s moderating a panel discussion with Elizabeth Albrycht, Niall Cook and Loic Le Meur
42:47 Airline caterer Gate Gourmet’s dispute with British Airways in August is still affecting in-flight catering: BA needs to sort this out!
44:09 Daimler-Chrysler’s incoming new CEO has some big plans to change the culture at the German/US car company, and communications will play a key role
48:34 A new RSS tutorial offers good insight into this important communication enabler (plus an aside on Robert Scoble’s use of the acronym ‘GYM’ which morphs into ‘goyim’ if you say it quickly)
52:28 Firefox 1.5 is out but you might have some issues with it on a Mac
53:23 Heather Green does her first Business Week podcast on the business of podcasting, interviewing Leo Laporte of TWIT
55:30 Neville has a bit of a rant about iTunes where you can’t sync your iPod on more than one computer (but Shel interjects that you can)
57:17 The Corante Network launches with hubs including one on marketing and PR
60:20 GM talks about marketing strategy on the FastLane blog - a move away from the stated purpose of the blog or an extension of that purpose?
62:51 Neville wraps up and Shel gets Todd Lerner to say a few words about FIR
64:29 The Spinfluencer reports from LA - Eric Schwartzman interview Rob Barrett, general manager interactive of LATimes.com, about the LA Times’ abortive wiki experiment and how the paper is integrating new media into their news gathering and distribution business
75:12 IBM takes its renowned employee ‘jams’ outside this weekend with the Habitat Jam, the first time IBM has offered one of its legendary jams to the general public
80:07 David Jones reports on a Canadian Public Relations Society panel discussion in Toronto on “Wake Up and Smell the Blogs” which featured an interesting group of journalists and thought leaders who also blog and who David interviews: Michael O’Connor Clarke, Marqui Inc; John Oxley, Microsoft Canada; Mark Evans, National Post; Jack Kapica; Geoffrey Rockwell; Rick Segal

Outro:

92:49 Shel wraps the show; where to send comments; where to find show notes
The music - Daybreak by Craymo via the Podsafe Music Network

So, until Monday December 5…

Posted by shel on 12/01 at 08:32 AM
Show Notes • (3) Comments • Permalink

Monday, November 28, 2005

Going the Distance no longer restricted

In FIR #89, Shel reported on “Going the Distance,” Steve Rubel’s initiative to open up a dialogue with high-level PR executives around kick-starting practical understanding and use of consumer-generated media in their agencies. Since reporting on “Going the Distance” this morning, Steve has removed the restriction that limited participation to high-level agency execs. As Constantin Basturea, owner of The New PR wiki (where the initiative is hosted) explains, “Steve Rubel announced…that the Going the Distance project is no longer invitation-only. If you have already an edit password for the NewPR Wiki, you can contribute. If you don’t have the password, please contact Steve or send me an e-mail.”

Posted by shel on 11/28 at 01:43 PM
News • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 24.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

00:29 Shel introduces the show
02:15 What the show is about
02:37 Where to send comments
03:20 Shel received his copy of “Blog Marketing” from Jeremy Wright.
03:56 We now have 66 listeners on our Frappr map
06:03 Our 100th show is coming up; send us a new opener!
07:00 The future of PR and required skills for PR professionals will be the focus of Thursday’s show

Listeners’ comments discussion:

08:26 This week’s comments
08:30 Josh Hallett on the Metro Orlando blog and its dismal fate
10:45 Howard Harawitz on discovering military blogs
12:40 Uri Levanon on Ping-O-Matic
13:19 Robert Scoble on the FIR book review of “Naked Conversations”
18:33 David Jones comments on NewsClip, an RSS newsreader for Blackberry devices

News:

20:47 An update to the AOL Journals story
27:16 A few items that fall under the notion that transparency is critical in today’s environment
27:40 First, Paul English has created an IVR Cheat Sheet
30:42 Second, a former Google executive has created a blog for former Google employers called Xooglers
33:18 Shel revisits the press release vs. blogs discussion with a note on General Motors
35:26 Jim Sinkinson gives us a shoutout
35:31 Shel idents the show

Features:

35:43 The future of newspapers
45:55 Going the Distance, a new initiative from Steve Rubel
52:25 Shel plays a commercial that’s an example of open-source marketing

Outro:

56:50 Shel outros the show: Where to send comments, where to find show notes
58:23 Music from The Podsafe Music Network, “Fire Escapes” by Supercreep

So, until Thursday, December 1…

Posted by shel on 11/28 at 08:32 AM
Show Notes • (3) Comments • Permalink

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