The Hobson & Holtz Report - Podcast #90: December 1, 2005

The Hobson & Holtz Report - Podcast #90: December 1, 2005

Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; blogs and HR communication; experiences with Google ads; not good PR by China); moderating a panel at IABC Europe conference; British Airways catering problems continue; new Daimler Chrysler CEO and culture change; a new RSS tutorial; Firefox 1.5 is out; Blogspotting’s first podcast-focused podcast; iPod synching problems; Corante Network launches; GM Fastlane takes on marketing discussion; IBM’s first external jam; interviews from Eric Schwartzman and David Jones.

Show notes for December 1, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute conversation recorded live from Concord, California, USA, and almost live from Paris, France.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel introduces the show; future of PR discussion now on Monday’s show; what’s in today’s show’s; how to comment

Listeners’ Comments Discussion:

  • 04:10 Sally Goetsch wonders if she got under Shel’s skin; and suggests a change of intro music for the FIR book reviews podcast
  • 07:17 Lloyd Grosse is working on some ideas for new H&H Report intro music for the 100th show; and offers some personal thoughts on World AIDS Day
  • 09:34 Jeremy Wright is glad Shel’s now got Blog Marketing for review
  • 10:22 PR grad student Luke Armour’s glad he found FIR and would like to tap into us
  • 12:36 Pat Wayne asks if anyone knows how to stop Sony BMG going down the drain over the rootkit nightmare; and worries about the two sides of communication at companies in crisis
  • 20:14 Vishnu Mahmud says new communication tools like blogs and podcasts aren’t so effective in parts of Asia where teledensity is low and PC penetration even less; and some thoughts on the controversial Volkswagen suicide bomber ad early this year
  • 27:37 Mike McClary asks if we know of any organizations that use blogs in the HR communications mix?
  • 30:20 Bryan Person offers congrats on Shel’s and Neville’s participation in the Corante Network; a plug for Eric Schwartzman’s On The Record Online podcast; experiences with Google ads and the difficulty in filtering out adult-oriented material; and compliments to the Aussie cricket team
  • 37:55 Marshall Kirkpatrick wanted to make sure we saw a post and discussion of the Chinese government’s terrible PR around the recent
    Harbin chemical disaster

News and Features:

Outro:

  • 92:49 Shel wraps the show; where to send comments; where to find show notes
  • The music - Daybreak by Craymo via the Podsafe Music Network


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 5…

Posted by shel on 12/01 at 08:32 AM

  1. Hi guys,

    you had some discussion of the use of blogs in HR, and asked for case examples.  Not exactly a blog, more a proto-vlog, but the Australian competition and anti-trust regulator, the ACCC, used distributed video to communicate messages from the Chairman and key management staff (including HR and OH&S) to all their staff in their widely distributed work environments.  This predates RSS, and was undertaken using DVDs, but the messages were short and punchy, informative and at times highly entertaining.

    Regards,

    Peter

    Posted by Peter Chen  on  12/02  at  01:01 PM

  2. Whew! It’s hard to keep up with your phenomenal output. I’d meant to comment on Show #89, but Show #90 came out before I could do so. Which, combined with the fact that they were long shows, makes for some long comments.

    First: actually, Shel, I was *not* going to ask you about your Thanksgiving at your mother’s house. Once you made it clear that not talking about your personal life was a matter of preference rather than principle, that was good enough for me.

    I would ask you to spell my name correctly, though. It’s Sallie with an “i-e.” (My father says this is because my mother can’t spell; my mother has a better story.)

    I wish I could contribute something to the upcoming discussion of the future of PR, but I don’t know enough about the *present* state of PR to make any conjectures, though I’ve noticed that certain people seem to be violently opposed to PR on principle and to associate it with a combination of dishonesty and incompetence.

    As for the future of newspapers, I agree that taking the “news” out of papers is likely to be the best way to go for print papers or even papers on reprogrammable “digital paper” in the future. (I’m sure that will be a boon to all those people who are allergic to newspaper ink.)

    I’ve always tended only to read Sunday papers or weekly local papers, and I don’t read them for the news, most of which isn’t very new by the time the Sunday edition is produced. This is part of why I still miss the London *Sunday Times*: for the quality of writing and the attitude toward language.

    Moving to an analysis/human interest model for their print output could actually be good for a newspaper’s revenue, as well, because people reading slowly for the sake of the story have more time to notice the display ads.

    Newspapers and magazines seem very quick to adopt podcasting, not to duplicate their printed or online stories, but to supplement them. For people like me who don’t have time to read the print publications we already subscribe to, this opens up a whole new world, and I’m a captive audience to the advertising which sponsors it (though unlikely to run out and buy any IBM middleware or a new Lexus in the immediate future).

    I definitely recommend Eric Schwartzman’s complete interview with Rob Barrett, especially to any listeners who are journalists.

    Looking forward to Episode 91.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  12/04  at  06:28 AM

  3. I appreciate the positive things you had to say about my RSS tutorial.

    And I see The Hobson & Holtz Report originates in Concord, CA which is right next door to Walnut Creek.

    You now have a new listener.

    Regards,

    Les Bain

    Posted by Les Bain  on  12/30  at  04:32 PM

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