The Hobson & Holtz Report - Podcast #89: November 28, 2005

The Hobson & Holtz Report - Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 24.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Shel introduces the show
  • 02:15 What the show is about
  • 02:37 Where to send comments
  • 03:20 Shel received his copy of “Blog Marketing” from Jeremy Wright.
  • 03:56 We now have 66 listeners on our Frappr map
  • 06:03 Our 100th show is coming up; send us a new opener!
  • 07:00 The future of PR and required skills for PR professionals will be the focus of Thursday’s show

Listeners’ comments discussion:

News:

  • 20:47 An update to the AOL Journals story
  • 27:16 A few items that fall under the notion that transparency is critical in today’s environment
  • 27:40 First, Paul English has created an IVR Cheat Sheet
  • 30:42 Second, a former Google executive has created a blog for former Google employers called Xooglers
  • 33:18 Shel revisits the press release vs. blogs discussion with a note on General Motors
  • 35:26 Jim Sinkinson gives us a shoutout
  • 35:31 Shel idents the show

Features:

  • 35:43 The future of newspapers
  • 45:55 Going the Distance, a new initiative from Steve Rubel
  • 52:25 Shel plays a commercial that’s an example of open-source marketing

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, December 1…

Posted by shel on 11/28 at 08:32 AM

  1. Glad you got the book Shel. Something like 100 went out, so it’s great to see folk getting it!

    Posted by Jeremy Wright  on  11/28  at  02:47 PM

  2. Hey Shel and Neville

    Still polishing the intros for you and am hoping to have some feedback.  However wanted to raise an issue that is very close to my heart.  Today is World AIDS Day. The battle to educate the next generation about HIV, safe sex and the risks of AIDS are falling increasingly on deaf ears.

    This is a long-term life and death fight which health communicators are starting to loose.

    So on World AIDS Day I thought it would be timely to open up some discussion about how new PR might meet some of these challenges seeing that it is the earbud which a lot of the deaf new generational ears are wired into.

    On a personal note - I have lived with HIV for 23 years and am one of the very few HIV survivors of my generation.  I have lost most of my friends from the late 80’s and early 90’s.  The Australian gay community lost more of our mates in this battle than were lost by the whole of Australia in the Vietnam War.  The concentrated loss of so many people in such a small community has left battle scars that run deep.  Thankfully HIV medication has saved my life and the lives of many of my friends.  But then I live in a wealthy western democracy with patient laws, compassionate democratic values and (mostly) sane Government Health spending.

    Cheers guys love the show.

    Lloyd Grosse

    Posted by .(JavaScript must be enabled to view this email address)  on  11/30  at  02:11 PM

  3. Paul English makes some great points. I saw his piece on ABC World News Tonight and he’s bringing to light that most companies operating in the IVR space have shoddy systems. There are a couple companies in the IVR industry trying to change things, however, with next generation systems that link to CRM systems. Angel.com has a great web-based sysem that allows small businesses to creat IVR systems that are even more sophisticated than what the big boys are using. My Dad uses the system for his online ebay store selling vintage posters and autographed baseballs. He’s able to provide far better customer service using Angel.com’s system than he would ever be able to provde on his own. The boon to small business of using these inexpensive, next generation IVR systems is getting lost in the debate.

    Posted by .(JavaScript must be enabled to view this email address)  on  12/02  at  05:56 PM

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