Monday, April 01, 2013

The Hobson & Holtz Report - Podcast #697: April 1, 2013

Intro: Coming soon - Steve Rubel interview, FIR Speakers & Speeches of London panel on content marketing with MarketingProfs’ Ann Handley, FIR Book Club with Andrea Weckerle, Bob LeDrew and Donna Papacosta on April 5;

Quick News: Google’s secrets of innovation empowering its employees, Google wants sponsored content out of Google News, BBC global survey shows evolving news consumption habits across multiple screens, language of social media permeates advertising; Ragan promo;

News That Fits: Flipboard now lets you publish your own magazine, what does that mean for you?; how Ford stopped a kerfuffle created by JWT, its ad agency in India, becoming a crisis; Dan York (visitor) and Michael Netzley (resident) share perspectives of Singapore, from Singapore; the Media Monitoring Minute with CustomScoop; listener comments; how social media can benefit a CEO in his first 100 days; Kred brings together 200+ influencers in London, introduces Kred for Brands;

Music from Harmony and Groove; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 1, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 8…

Posted by neville on 04/01 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Tuesday, March 26, 2013

Andrea Weckerle will answer your questions at FIR’s April 5 Book Club session

Andrea Weckerle, author of Civility in the Digital Age, is set to take your questions during FIR’s next Book Club, which Book Review Editor Bob LeDrew will host:

Friday, April 5
12 p.m. EDT, 9 a.m. PDT, 11 a.m. CDT, 5 p.m. GMT

Andrea is also the founder and president of CiviliNation, a non-profit organization established to take a stand against against online hostility, character assassination and adult cyberbullying. LeDrew’s review of Civility in the Digital Age was posted to FIR last week. Andrea also appeared in an FIR interview in January 2010 to discuss CiviliNation.

Andrea is an attorney licensed to practice law in Washington D.C. and New Jersey. She earned her Juris Doctor at T.C. Williams School of Law, University of Richmond, where she also served on the Senior Staff of the Richmond Journal of Law & Technology, the first exclusively online, student-edited law journal in the U.S. In addition to her law degree, she underwent extensive mediation training, earning certificates in Commercial Mediation, Conflict Resolution Processes, and Healthcare Mediation. She also holds a Master of Arts degree in Communications/Conflict Analysis and Resolution from George Mason University.

After law school, Andrea worked within the Legal Management Services division of an international professional services firm, where she helped design, develop and implement comprehensive alternative dispute resolution systems for Fortune 500 companies. During her tenure at the firm, she also served on the international team of a high-profile, politically sensitive investigatory review of World War II-era banking records for two international financial institutions and a U.S. state regulatory agency. Before founding CiviliNation, she ran her own boutique communications consultancy and worked with nationally-recognized agencies, where her experience included legal and corporate communications, as well as online communications and social media.

Andrea lived in Pakistan, Madagascar, Germany and the United States while growing up and now resides in the United States. She is bilingual in English and German.

Join Andrea for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the TalkShoe Book Club site.

Posted by shel on 03/26 at 09:10 AM
News • (0) Comments • Permalink

Monday, March 25, 2013

The Hobson & Holtz Report - Podcast #696: March 25, 2013

Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this week’s Social Media Measurement & Monitoring conference in London, Neville on panel discussion with Marketing Profs’ Ann Handley on March 27 and live as a Google+ Hangout On Air;

Quick News: Klout offers access to big data with launch of business dashboard for brands, the implications of the AP’s win in copyright battle with Meltwater, New York Times attempts a structured comment system, Amazon launches "Send to Kindle" button for web publishers and WordPress blogs; Ragan promo;

News That Fits: The end of the 30-second spot? You only need 5 seconds to tell your story, says ad director Trevor Beattie; Michael Netzley reports from Singapore on the logic of luxury in emerging markets; Coca-Cola asserts buzz doesn’t drive sales, then backtracks; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how social media improved writing; Dan York’s report; can PR find its way into a mobile world?;

Donna Papacosta interviews Andrea Weckerle about her book ‘Civility in the Digital Age’ on the Trafcom News podcast; music from the David Nelson Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for March 25, 2013: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 1…

Posted by neville on 03/25 at 01:31 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, March 18, 2013

The Hobson & Holtz Report - Podcast #695: March 18, 2013

Intro: FIR Interview with Edelman’s Steve Rubel coming soon, FIR Book Review by Bob LeDrew of Civility in the Digital Age by Andrea Weckerle posted, 10 percent ticket discount for FIR listeners for Social Media Measurement and Monitoring 2013 in London;

Quick News: The technologies that matter from SXSW 2013 according to Altimeter, study reveals growing comfort with social use of smartphones worldwide, build a personal language phrasebook with Phrasebook for Google Translate, Facebook likes can reveal your deepest secrets; Ragan promo;

News That Fits: A critical look at the whole real-time thing; Dan York reports with brief commentary about Google Reader and a cautionary tale from Jeff Jarvis, Matt Cutts on SEO and authorship, new Flickr app for iOS, video and reports from IETF; The demise of Google Reader and FeedDemon RSS readers marks the passing of an era - discussion; the Media Monitoring Minute with CustomScoop; listener comments from the Google+ FIR Community; a look at some trends in design; Michael Netzley reports from Singapore on the Jollibee brand hijacking, and more; at least 10 mobile apps that help you maximize your content curation, sharing and networking at conferences;

Music from Akaisky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for March 18, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 25…

Posted by neville on 03/18 at 01:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, March 16, 2013

FIR Book Review: Civility in the Digital Age, by Andrea Weckerle

Civility in the Digital AgeAndrea Weckerle was an FIR interview guest in January, 2010, discussing CiviliNation, the organization she co-founded to promote civil behavior online. Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for restoring civility to your corner of the digital world

In this FIR podcast episode, Book Review Editor Bob LeDrew reviews Civility in the Digital Age.

Get this podcast:

Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, by Andrea Weckerle.

Publisher: Que Publishing
Ebook and paperback (320 pages) editions
Published in the US: February 2013
ISBN: 978-0789750242

Purchase the book online at:

FIR online communities

Share your comments or questions about this review, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/16 at 04:27 PM
Show Notes • FIR Reviews • (0) Comments • Permalink

Monday, March 11, 2013

The Hobson & Holtz Report - Podcast #694: March 11, 2013

Intro: Shel on a client assignment and Neville recording solo, welcome to new PR podcast The Echo Chamber from The Holmes Report, an experiment with this show includes some new voices;

Quick News: Cision University Programme for PR professionals, Pew study says Twitter sentiment is more negative than the general public, Pizza Hut and the 140-second job interviews at #SXSW, Facebook updates are seen by 1 in 3 friends study finds; Ragan promo;

News That Fits: Learning social media tricks from the big boys; Michael Netzley reports from Singapore on popular content on China’s Weibo platforms; op-ed with Ike Pigott: The State of Punditry; the Media Monitoring Minute with CustomScoop; listener comments; employees prefer face-to-face communication; Dan York reports on Google+ and Facebook changes, Google’s VP8 codec, ION Singapore, and more; the utility of Google+: voices from the Limerick Open Coffee Club, from Mark Lynch with Bernie Goldbach;

Music from Daniel Davidzon; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for March 11, 2013: A 76-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 18…

Posted by neville on 03/11 at 01:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, March 04, 2013

The Hobson & Holtz Report - Podcast #693: March 4, 2013

Intro: Congratulations to Steve Rubel as Edelman’s new Chief Content Strategist, FIR Book Review coming from Bob LeDrew of Andrea Weckerle’s "Civility in the Digital Age", B2B Huddle scheduled for May 2: FIR will podcast keynote presentations, 10 percent discount for FIR listeners to Social Media Measurement & Monitoring 2013 in London, March 26-27;

Quick News: Nearly 60 percent of major brands are using Instagram, the decline of snark and the return of sweetness, is this the world’s first Vine press release?, Google unveils interactive site to show how search works; Ragan promo;

News that Fits: Yahoo’s telecommuting announcement and how it’s being communicated; Dan York comments on the Yahoo announcement, and reports on Evernote and secure passwords, on App.net’s free service level, collaborative music production at the International Space Station, and more; the agency pop-up store concept: what can JWT’s approach at SXSW teach PR firms?; the Media Monitoring Minute with CustomScoop; listener comments; Google+ rises for small and b2b businesses; Michael Netzley reports from Singapore on a new documentary examining the ideology of and propaganda in North Korea, and reports on an autopsy of a dead social network: Friendster; Dell gaining real-time intelligence into customer behaviors with social net advocacy tool;

Music from Second Saturday; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for March 4, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 11…

Posted by neville on 03/04 at 02:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Page 76 of 254 pages ‹ First  < 74 75 76 77 78 >  Last ›