Monday, January 21, 2013

The Hobson & Holtz Report - Podcast #687: January 21, 2013

Intro: Edelman Trust Barometer 2013 published today: we’ll have some commentary next week, FIR Interview with PRCA’s Francis Ingham re-set for this week, snow permitting;

Quick News: Sociability of CEOs of large companies has nearly doubled, seismic change in consumer behavior linked to technology says Starbucks CEO, US court rules against news agencies that used pictures posted to Twitter, what marketing leaders should learn from Lance Armstrong; Ragan promo;

News That Fits: Weathering a crisis: Tesco and the £300m effect of horse meat; Dan York reports on the NFL and archaic business models, Facebook Graph and President Obama’s inauguration, lack of civility and a Martin Luther King quote; big trouble in mainstream media (and lessons for PR); the Media Monitoring Minute with CustomScoop; listener comments; Barclays CEO lays it on the line to employees: be ethical or quit; Michael Netzley in Singapore couldn’t get his report to us today so we plan to publish it later as an FIR Cut; brands and personal responsibility are trumping politics;

Music from All Mighty Whispers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 21, 2013: A 79-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 28…

Posted by neville on 01/21 at 12:06 PM
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Monday, January 14, 2013

The Hobson & Holtz Report - Podcast #686: January 14, 2013

Intro: It’s our 9th year of podcasting, not our 8th (forgive our crappy math skills), thanks to Donna Papacosta for keeping our outro up to date, FIR Interview with PRCA’s Francis Ingham coming;

Quick News: LinkedIn is now the preferred tool for recruiters, brand websites remain important, New York Times experiment marks the end of "we regret the error" as we know it, a look at Betterific, Ragan promo;

News That Fits: PR’s move into paid content; Dan York reports on Aaron Swartz, Facebook announcing something tomorrow, Shel Israel and blogger outreach; customer service in the age of social media and how Thames Water got it right; the Media Monitoring Minute with CustomScoop; listener comments; widespread adoption of social networking on intranets; Michael Netzley reports from Singapore on crowdsourcing week in Singapore and China media protests; over 100 UK ambassadors and other staff blogging about key foreign policy issues;

Music from Human Face; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 14, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 21…

Posted by neville on 01/14 at 11:04 AM
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Monday, January 07, 2013

The Hobson & Holtz Report - Podcast #685: January 7, 2013

Intro: Beginning our 8th year of podcasting and thanks to your warm words on the anniversary, FIR Interview with Ekaterina Walter interview is up, interview coming with Francis Ingham and Fiona McBride;

Quick News: Brands have started experimenting with ‘sexting’ services; Hawaii Five-0 lets viewers choose episode ending in real time; social media use is on the rise among doctors; a father hires in-game ‘hitmen’ to deter son from playing; Ragan promo;

News That Fits: The state of PR in 2013 - taking over the world?; Michael Netzley reports from Singapore on media relations in India and China; highlights from Nielsen’s 2012 social media report; the Media Monitoring Minute with CustomScoop; listener comments; how to add value to LinkedIn endorsements; Dan York reports on anniversaries of FIR and the internet, platforms and more; can you (or should you) avoid Google+?;

Music from Sound Tribe Sector 9; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 7, 2013: An 81-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 14…

Posted by neville on 01/07 at 12:19 PM
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Thursday, January 03, 2013

FIR Interview: Intel’s Ekaterina Walter on her new book, Think Like Zuck

Think Like ZuckFacebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement. In her new book, Think Like Zuck, Intel social media strategist Ekaterina Walter explores the five critical elements that drive the success of Facebook and businesses like it, including having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz spend half an hour with Walter discussing the book and her motivation for writing it.

Get this podcast:

About our Conversation Partner

Ekaterina WalterEkaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. She is an author of the book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Connect with Ekaterina on Twitter @Ekaterina.

FIR online communities
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/03 at 08:18 AM
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FIR podcast: Eight years and counting

Shel Holtz and Neville Hobson

Eight years ago today - on January 3, 2005 - two communication professionals embarked on a voyage that was all about discovery and experimenting with a new medium: podcasting.

Neville Hobson and Shel Holtz started For Immediate Release: The Hobson and Holtz Report as part of their keen interest in new communication technologies and platforms, and what impact they may have on organizations and people.

With Shel on the US west coast and Neville in Europe, it offered both of us a great opportunity to get together via Skype to talk about topics of mutual interest at the intersection of business, communication and technology; record our conversations under our self-description of “a pair of communication professionals who think they have something to say”; and publish those conversations on the world wide web for anyone who may be interested to listen.

The first episode of FIR eight years ago demonstrated the possibilities of an embryonic medium where the barriers to entry were so low, anyone could do it. Now, anyone who wants to is doing it, not only audio but also video.

As we mark this milestone in our labor of love, we’d like to say thank you to you, our listeners old and new, who ‘tune in’ once a week to hear not only Shel and Neville but also reports from our correspondents and the voices of our sponsors and listeners who contribute their thinking on the issues and topics that matter to them.

Today, the vibrant FIR community also extends across the social web, on Facebook, Friendfeed, Google+ and Twitter.

We’d like to say a huge thank you to our sponsors:

Ragan Communications

Ragan’s Jenny Fukumoto in Chicago brings news and highlights of Ragan events across the United States and beyond. Each week, FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.

CustomScoop

The voice of Jen Zingsheim  - and occasionally, CustomScoop founder Chip Griffin - with the Media Monitoring Minute segment in each show. Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

And thank you to David Bator and Pollstream who sponsored FIR until the end of 2012. Pollstream helps you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

An equal thank you to our two regular correspondents:

  • Dan York - based in Keene, New Hampshire, Dan is Senior Content Strategist at the Internet Society, reporting on communication issues from the technologist’s point of view.
  • Michael Netzley - Academic Director at Singapore Management University, Michael reports on the communication scene across a region extending from the Middle East to Southeast Asia to China, Japan and the Koreas.

A huge thank you to Donna Papacosta - an accomplished podcaster herself - whose voice graces each episode with the details of how to contribute your comments and get in touch with us.

And a special thank you to contributors over the years:

  • David Phillips - occasional reports from the shadows of Stonehenge in England.
  • Eric Schwartzman - occasional reporting from Los Angeles, the entertainment capital of the world.
  • Sallie Goetsch - doses of now-and-again reality from The Podcast Asylum in California.
  • Mark Story - insights from behind the scenes at the federal government in Washington, DC.
  • Bob LeDrew - hailing from Toronto, Canada, Bob reviews books as FIR’s Book Reviews editor.
  • Lee Hopkins - ‘our man in the Adelaide Hills,’ Lee was our first correspondent, reporting from Australia from 2005 until early 2008.

Thank you, one and all!

If you haven’t listened to FIR before,why not give us a try next week when we start our ninth year with episode 685 on Monday January 7? If you can’t wait, check out this week’s 684, right here.

Finally, if you’re interested in a big picture, FIR today is a podcast series:

  • FIR: The Hobson & Holtz Report – a weekly show recorded on Mondays with commentary and opinion at the intersection of online communication, business and technology.
  • FIR Live – an occasional live call-in show recorded as a Google+ Hangout On Air where a topical issue is up for discussion by the two co-hosts and a a panel plus anyone who cares to add an opinion in the chat room.
  • FIR Cuts – occasional clips from the virtual cutting room floor of The Hobson & Holtz Report.
  • FIR Interviews with newsmakers and influencers from the online technology and organizational communication worlds.
  • FIR Book Reviews aligned with our theme of PR/communications and the online world.
  • FIR Speakers and Speeches – occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals.
Posted by neville on 01/03 at 12:01 AM
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Monday, December 31, 2012

The Hobson & Holtz Report - Podcast #684: December 31, 2012

Intro: We conclude our 7th year of FIR (and begin our 8th year) on January 3, on the audio quality in episode 683, FIR Interview with Ekaterina Walter coming early in the New Year;

Quick News: Mobile malware will be the new “urban alley mugging” says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot’s mobile conversions double year-over year; Ragan promo;

News That Fits: Reading habits vary, says Pew study; Dan York reviews the end of 2012 and seven years of FIR, vacation, brief note about Google+ FIR community, thoughts for 2013; the Media Monitoring Minute with CustomScoop; focus on PR in 2013: building a digital footprint requires far more than earned media, argues Peter Himler; listener comments (and discussion) where we note recent community conversations take place on Google+ as we ask: has the FIR Friendfeed Room fallen off a (non-fiscal) cliff?; accreditation/certification in the digital era: discussion based on Joe Thornley’s comment to the G+ FIR Community; TemboSocial promo; Michael Netzley reports from Singapore with a concise review of key stories in China, India and Southeast Asia in 2012; if you’re serious about ideas, get serious about blogging;

Music from 13 Shadows; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 31, 2012: An 87-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 7, 2013…

Posted by neville on 12/31 at 09:51 AM
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Monday, December 24, 2012

FIR Cut: Starbucks Twitter hashtag hijacked by critics

Starbucks

Download the file here (MP3, 3.95Mb; length 9:47), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/24 at 12:57 PM
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