Monday, May 13, 2013

The Hobson & Holtz Report - Podcast #703: May 13, 2013

Intro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming;

Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with video ads… or will it?; Ragan promo;

News That Fits: American Airlines’ influencer promotion with Klout (and is it misleading?); Dan York reports on GaggleAmp, SoundCloud, and more; McDonald’s tweets illustrate the risks of marketing in real time; the Media Monitoring Minute with CustomScoop; listener comments and roundup from the FIR Community on Google+; addressing the dark side of reputation management; Michael Netzley reports from Singapore on suggestive marketing tactics in Japan and China from Fleishman Hillard’s Authenticity Gap study; the big picture in the Fleishman-Hillard data reveals the authenticity gap;

Music from Novi Novak; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 13, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 20…

Posted by neville on 05/13 at 03:01 AM
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Thursday, May 09, 2013

FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

Kimberley Brind

For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind.

In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation.

Get this podcast:

About the Speaker

Kimberley BrindKimberley Brind is Global Marketing Executive and Social Strategist, Oracle. She is an accomplished and pragmatic goal orientated Technology Marketer with an entrepreneurial approach and 20+ years international, strategic marketing, demand generation and marketing communications experience.

Kimberley is responsible for social media marketing strategy and operations, inside sales demand generation programs, midmarket awareness and demand generation as well as preferred vendor management across Europe, Middle East & Africa.

Connect with Kimberley on Twitter: @kimberleybrind.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/09 at 01:01 AM
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Monday, May 06, 2013

The Hobson & Holtz Report - Podcast #702: May 6, 2013

Intro: FIR Interview with SoundCloud’s Eric Wahlforss is up, keynoter podcasts coming from The B2B Huddle;

Quick News: 300 social media policies, software engineer develops tool for retracting a tweet, thoughts after a week or two with Google Glass, Lowe’s cracks the code on using Vine for marketing; Ragan promo;

News That Fits: The future of PR agencies; Michael Netzley reports on companies in Singapore ranked by reputation; the Media Monitoring Minute with CustomScoop; listener comments and Google+ FIR Community roundup; the change in how we learn with the rise of MOOCs; Dan York reports on the challenges using SoundCloud;

Music from Kim Jarrett; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 6, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 13…

Posted by neville on 05/06 at 01:15 AM
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Tuesday, April 30, 2013

FIR Interview: Eric Wahlforss, Co-Founder and CTO, SoundCloud

SoundCloudSoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.

Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.

In this FIR Interview, co-host Neville Hobson met with Eric Wahlforss during the FT Digital Media Conference 2013 in London on April 26, to talk about audio and business.

Their conversation ranged wide, covering topics such as the developing competitive marketplace today and where SoundCloud fits into the social web, introducing new products aimed at business users to run brand campaigns, podcasting and how SoundCloud can be a great platform for podcasters, the future for SoundCloud and audio’s role in a strategic approach to social media.

Get this podcast:

About our Conversation Partner

Eric WahlforssEric Wahlforss is founder and CTO of SoundCloud, a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators.

Frustrated by not being able to share sound files easily over the Internet, Eric along with CEO and co-founder Alexander Ljung, decided to build a truly open platform for audio creators. In his role as CTO, Eric leads the technical development and vision of SoundCloud, including driving usage of its open API by third-party developers. Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month.

Eric’s main area of interest is in emerging web technologies and their applications. Prior to starting SoundCloud he co-founded web consultancy network Strategy & Interaction and co-authored a book on trust in online social spaces. His experience also includes work as an interaction designer for location-based services company, gate5.

Eric is based in Berlin and is also known as electronic music artist Forss.

Connect with Eric on Twitter: @ericw. And, of course, on SoundCloud.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/30 at 12:31 AM
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Monday, April 29, 2013

FIR Cut: Developing global consensus for the PR profession

Dilbert, Nov 30, 2012

Discussion references:

Download the file here (MP3, 5.39Mb; length 11:16), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 04/29 at 12:45 AM
Show Notes • FIR Cuts • (1) Comments • Permalink

The Hobson & Holtz Report - Podcast #701: April 29, 2013

Intro: No Shel live this week (we have contributions), Stephen Waddington joins Neville in a guest segment; Bob LeDrew’s FIR Book Review of Peter Shankman’s Nice Companies Finish First is up, review coming soon from Eric Schwartzman of Brian Solis’ What’s the Future of Business?; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud, coming on April 30; The B2B Huddle is on May 2 and keynote speeches will be FIR podcasts;

Quick News: Can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo;

News That Fits: Concise report on the Socialbakers Engage 2013 conference and FT Digital Media Conference 2013, both in London; Dan York’s report includes a reply to Norbert Mayer-Whittmann re domain names, changing categories in Google+ Communities, Google+ mobile app usage, FCC request for comments about changing US phone numbers to no longer be connected to geographies; Neville with Stephen Waddington on the Associated Press’ Twitter account hack and the implications for trust and security, should British politicians take notes from Barack Obama’s campaign team?, and Stephen’s perspectives on the international challenges for the PR profession; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Gengo’s crowd-sourced translation services in Japan and a new McKinsey report on Indonesia’s consumers; listener comments and FIR Google+ Community round-up;

Music from Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 29, 2013: A 90-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 6…

Posted by neville on 04/29 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, April 25, 2013

FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly

Nice Companies Finish First: Book CoverPeter Shankman applied his skills as a communicator and businessman to create Help A Reporter Out (HARO), an email service that connected journalists looking for people to interview with individuals with the experience or insights to meet the journalist’s needs. The free service was based on sharing and collaboration, principles Shankman brings to the fore in his new book.

What does a “nice” company do? In a Forbes interview, Shankman recounted this experience: “I was in a hotel and came back after a long day of meetings. I saw a note on my bathroom counter: Mr. Shankman, we noticed you left your toothpaste out. It’s running very low. We took the liberty of buying you a new tube. We know how busy you are. I was shocked. I took a picture of it and posted it on Facebook. I found out two days later from the PR person that they could trace back at least two reservations that came from that story. The toothpaste probably cost 39 cents or less, because they buy it in bulk.”

In this FIR podcast episode, Book Review Editor Bob LeDrew reviews Nice Companies Finish First.

Get this podcast:

Nice Companies Finish First: Why Cutthroat Management is Over—and Collaboration is In, by Peter Shankman with Karen Kelly.

Publisher: Palgrave MacMillan
Ebook and paperback (256 pages) editions
Published in the US: April 2013
ISBN10: 0230341896
ISBN-13: 978-0230341890

Purchase the book online at:

FIR online communities

Share your comments or questions about this review, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/25 at 09:02 AM
FIR Reviews • (0) Comments • Permalink

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