Sunday, June 16, 2013
The Hobson & Holtz Report - Podcast #708: June 17, 2013
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;
Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;
News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with CustomScoop; listener comments: feedback from and about Speakpipe, our experimental new audio comment service, and from listeners via Google+ and Facebook; Deskcamping connects businesses with spare desks and freelancers; recording on an iPad with Hokusai, Dan York reports on Google+ enhancements and Facebook hashtags; the Washington Post joins the sponsored content fray;
Shel’s at the IABC conference next week and won’t be live on the show; music from Zac Mac Band; and more.
Get FIR:
- Download the MP3 file (36.7Mb, 91:05)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 17, 2013: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 24…
Thursday, June 13, 2013
FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London
Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.
FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.
Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.
Get this podcast:
- Download the MP3 file (4.7Mb, 10:12)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
"Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.
"One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?
"And this is Farmhopping."
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet
GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.
In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.
Get this podcast:
- Download the MP3 file (4.2Mb, 10:37)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Glenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.
Connect with Glenn on Twitter: @glenng.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, June 11, 2013
FIR Interview: Festicket Founders at #LeWeb London
Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.
Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK; Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud.
Then, in a single purchase, you can book a festival package - tickets, transport and accommodation - eliminating much of the frustration associated with buying tickets online for festivals: dealing with multiple providers and purchasing procedures, separately organizing travel and accommodation, etc. By consolidating this process, Festicket also intends to open up the festival-booking market to an even wider audience.
In this FIR Interview recorded at the LeWeb London 2013 conference on June 5, the two co-founders of Festicket tell FIR co-host Neville Hobson about their business model and how it works, what they were looking to achieve by being at LeWeb London, and how their service could be of interest to businesses.
Get this podcast:
- Download the MP3 file (5.56Mb, 12:05)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partners
Zack Sabban is an ex-investment banker turned into a festival guru for the sake of delivering the unique turnkey solution for all festival goers around the world, Festicket.com.
While he was a student and later a banker in NYC and London, Zacharie travelled the world to fulfil his passion for live music. He attended countless festivals and concerts around the world where he realized the need for better access to information.
His creativity, social network, and his amazing experience of music festivals are a competitive advantage for the growth of Festicket. Zacharie supervises all the operations and development of the company.
Connect with Zack on Twitter: @zacksabb.
Jonathan Younes, a graduate from Paris’s Ecole Nouvelle d’Organisation Economique et Sociale, is a serial web entrepreneur in charge of all the technical developments of the Festicket project.
Jonathan is also co-founder of playlistnow.fm and with Festicket he will continue to make the web a better platform for all music fans.
Jonathan’s design and technical knowledge is essential to Festicket’s success on the web.
Connect with Jonathan on Twitter: @jonyou.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, June 10, 2013
The Hobson & Holtz Report - Podcast #707: June 10, 2013
Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with SpeakPipe, Chris Sorek resigns from IABC: news communicated badly and a report coming next week;
Quick News: A brilliant use for Vine, compliance not to blame for pharma’s lack of social media engagement, Amazon’s Storyteller turns scripts into storyboards, study finds internal social networks improve access to information; Ragan promo;
News That Fits: Cheerios got it right by not giving in to backlash over multi-racial family in TV commercial; Dan York reports on Google+ War on Words, Facebook to make ads more like posts, Scott Monty and Gary Vaynerchuk, and more; impressions from LeWeb London 2013; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how some organizations use social media to build audiences and get the word out; Michael Netzley reports on a substantial policy change by Singapore government for online news sites, and more; Anonymous prepares to enter the news business;
Music from Belladonna; and more.
Get FIR:
- Download the MP3 file (35.6Mb, 88:21)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 10, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 17…
Thursday, June 06, 2013
FIR Interview: Jeremiah Owyang on the Collaborative Economy
Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on the collaborative economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. AirBnB—a marketplace for individuals to rent out their own properties so people don’t need to use hotels—is one example. Another is ZipCar, the U.S.-based service that lets people use a car only when they need it. According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”
In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.
Get this podcast:
- Download the MP3 file (9.87Mb, 24:34)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
The report is available here:
About Our Interview Guest
Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU. After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.
Connect with Jeremiah on Twitter at @jowyang.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, June 04, 2013
FIR Speakers and Speeches: Marilyn Cox on Right Information at the Right Time
The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.
In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.
Special thanks to Michael Procopio for making the recording and introducing it.
Get this podcast:
- Download the MP3 file (19.5Mb, 42:43)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).
About the Speaker
Marilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.
Connect with Marilyn on Twitter: @MarilynECox.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.