Monday, September 12, 2011
FIR Cut - Choosing the right social platform for reaching the media
Cut from FIR #616:
- Online Journalism Review: Which social media tool is the right one for PR professionals?
Download the file here (MP3, 5.75Mb; length 6:14), or sign up for the RSS feed to get this cut segment and all future ones automatically.
The Hobson & Holtz Report - Podcast #616: September 12, 2011
Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted with Jeremiah Owyang, HSBC’s Betony Taylor and Aden Davies, Mark Dollins, and Glenn Gaudet; announcing GaggleAmp for FIR; promo codes for FIR listeners for the Social Intranet Summit in Vancouver, and for Social Media Marketing and Monitoring 2011 in London and New York; listener comments discussion; Ragan promo; News That Fits: the half life of social media links is 3 hours says Bitly research, Dan York reports on YouTube founders’ plans for Delicious and more, the Media Monitoring Minute with CustomScoop, Twitter a new tool to predict share price trends, Pollstream promo, Michael Netzley reports from Singapore on Global Alliance’s World PR Forum in Australia and more; Dave Fleet guest co-hosts with Shel in next week’s show; music from Secret Skwirl; and more.
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For Immediate Release: The Hobson & Holtz Report, for September 12, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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So, until Monday September 19…
Sunday, September 11, 2011
FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld
The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.
FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com
“Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media. This brilliant radio personality now bursts onto the page as an illustrated character in vivid comics drawn by acclaimed artist Josh Neufeld. The cartoon of Brooke conducts the reader through two millennia of history-from the newspapers in Caesar’s Rome to the penny press of the American Revolution and the manipulations of contemporary journalism. Gladstone’s manifesto debunks the notion that “The Media” is an external force, outside of our control, since we’ve begun directly constructing, filtering, and responding to what we watch and read. With fascinating digressions, sobering anecdotes, and brave analytical wit, The Influencing Machine equips us to be smart, savvy, informed consumers and shapers of the media. It shows that we have met the media and it is us. So now what?”
Get this podcast:
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The Influencing Machine: Brooke Gladstone on the Media, by Brooke Gladstone and Josh Neufeld
Publisher: W.W. Norton and Company
Hardcover, 170 pages
Published May 2011
ISBN-10: 0393077799
ISBN-13: 978-0393077797
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK.
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness
Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, and social-savvy activist groups and NGOs. An in-depth study, led by Jeremiah Owyang and released under Creative Commons license by the Altimeter Group, examined what it takes to be prepared, what the benefits of readiness are—as well as the consequences of unpreparedness—and the steps most organizations still need to take, even those ranked as “advanced.”
FIR co-hosts Neville Hobson and Shel Holtz, speak with Jeremiah about the results of the study and its implications. The full report is available via Slideshare.
Get this podcast:
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About our Conversation Partner
Jeremiah Owyang is a Partner and Principal Analyst focused on customer strategy at Altimeter Group and author of the popular blog Web Strategy, which focuses on how corporations connect with their customers using web technologies.
In the realm of disruptive technologies, Jeremiah is frequently sought after and has appeared on Bloomberg TV and is quoted in the Wall Street Journal, The New York Times, USA Today, and other business related publications. He was featured in the 2009 Who’s Who in the Silicon Valley Business Journal. As a speaker he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.
Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched the social media program in what he calls BFB for Before Facebook. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.
Connect with Jeremiah on Twitter: @jowyang.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, September 09, 2011
FIR Interview: Glenn Gaudet, President and Founder, GaggleAmp
GaggleAmp is a service that helps amplify your social media messages. The company describes itself as follows: “For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. Using GaggleAMP, companies are able to massively distribute their content and messages by creating a network of people (what we call a “Gaggle”) that share, Tweet and post company-created messages and content. In addition to message amplification, GaggleAMP delivers a full range of related analytics on messages distributed on Twitter, Facebook and LinkedIn messages.”
In this FIR Interview, co-host Shel Holtz talks with president and founder Glenn Gaudet about his vision for the service how it works and its potential for PR, marketing and employee communications.
Get this podcast:
- Download the MP3 file (9.92Mb, 24:11)
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About our Conversation Partner
Glenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.
Connect with Glenn on Twitter: @glenng.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, September 07, 2011
FIR Interview: Betony Taylor and Aden Davies on HSBC social media newsroom
Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1.
In this FIR interview, co-host Neville Hobson speaks with HSBC’s Betony Taylor, PR Manager, and Aden Davies, Innovation Technician, to discuss the bank’s objectives for the newsroom, its development, its structure and content, and how regulatory issues were addressed. The conversation includes perspectives on the bank’s stated goal of enabling employees to blog on the website - planned to start in September - as part of story-telling to hear the "human voice" of the bank, and some outline thinking on what the future for such open and transparent communication might look like.
Get this podcast:
- Download the MP3 file (16.3Mb, 35:36)
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About our Conversation Partners
Betony Taylor looks after the brand, consumer and digital innovation PR for HSBC. She is particularly interested in exploring the role storytelling and visual narratives play in modern corporate communications.
In her previous life researching and teaching at university, she wrote on the manipulation of mass audiences through cultural campaigns and the modern uses of ancient history in advertising, communications and film.
Connect with Betony on Twitter: @betonytaylor.
Aden Davies looks at new technologies and trends and how they can be applied to the world of banking and the internal organization of HSBC.
He is currently researching the social web, federated identity and gamification (whilst trying to avoid that wretched term).
In his increasingly rare spare time he tries to spend as much time as possible with his 14 month old son.
Connect with Aden on Twitter: @aden_76.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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FIR Interview: Mark Dollins on communication competencies
Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of a survey that sought to get a handle on how companies dealt with competencies and the results may surprise you—particularly regarding longer-tenured, higher-ranking communicators.
In this FIR Interview, co-host Shel Holtz talks with Mark about the study and about competencies and communication professional development planning in general.
Get this podcast:
- Download the MP3 file (11.3Mb, 28:09)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Mark Dollins is president of North Star Communications Consulting, with core capabilities in communications contract work, and training and development for corporate and agency communications teams. From his roots in network radio and television production and newspaper reporting to his executive communications work with global corporations, his insights and expertise have been cultivated in diverse industries, different companies and increasingly challenging, complex roles.
Mark’s 17-year history with PepsiCo includes a wide variety of leadership roles. Prior to leaving the organization, he was responsible for internal and external communications for PepsiCo’s largest single operating division of more than 70,000 employees in the U.S., Canada and Mexico. Prior to that role, Mark was SVP – Communications for PepsiCo Americas Foods (PAF) and PepsiCo Global Internal Communications, where he was responsible for consumer public relations, media relations, consumer and crisis response, executive and employee communications and community relations for PepsiCo’s foods businesses in North and South America. He also was SVP for PepsiCo’s Corporate Public Relations function and accountable for leading the corporation’s global internal communications programs for 285,000 associates in more than 200 countries.
Connect with Mark on Twitter: @MrNorthstar.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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