Thursday, October 06, 2011

FIR Interview: Darin Diehl, AVP, SunLife Canada Web

imageSunLife Canada, the financial services company, has joined the growing ranks of companies producing non-marketing content. The effort, BrighterLife.ca, provides text and video—with infographics coming—to help people looking for information on how to handle a variety of financial situations. And the material is not designed to pitch SunLife services or products.

In this FIR interview, co-host Shel Holtz speaks with SunLife Assistant Vice President Darin Diehl, who is responsible for BrighterLife, about the origins and goals of the site, its performance to date and plans for its future.

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About our Conversation Partner

imageDarin Diehl is currently Assistant Vice President, Canadian web sites at Sun Life Financial Canada. His role is largely focused on digital content strategy and he leads the team that produced the recently launched brighterlife.ca - a social media-powered, consumer-focused portal . Prior to joining Sun Life in 2010, Diehl was Publisher and Executive Editor at the investor social networking site, Stockhouse.com. He spent five years at Rogers Publishing, where he was Executive Editor and Associate Publisher of Advisor.ca. During the 1990’s he was part of a team at Global Strategy mutual funds that created an innovative practice management and news service for Canadian financial advisors. He started his career as a broadcast journalist at Standard Broadcast News where he rose to National News Director.

Connect with Darin on Twitter: @DarinDiehl.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/06 at 11:11 AM
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Wednesday, October 05, 2011

FIR Speakers and Speeches: October 2011—Shel Holtz on Content Curation

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Shel Holtz delivered a presentation at the Ragan Communications conference titled, “Communicating Your Company Story—Inside and Out,” held October 3-5, 2011 at Southwest Airlines headquarters in Dallas, Texas. The presentation was part of the Employee Communications track, one of three tracks available to conference attendees. You can follow along with the PowerPoint visuals in the SlideShare presentation below.

The recording was made on a Marantz PMD-620 digital recorder and a wired lavalier microphone. The audio file has been processed to improve clarity, but there is still some buzz in the background unavoidable in order to amplify questions from the audience. The file is edited lightly for length.

Presentation

Content Curation: The new communications responsibility
View more presentations from Shel Holtz

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/05 at 05:55 PM
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Monday, October 03, 2011

The Hobson & Holtz Report - Podcast #619: October 3, 2011

Content summary: Our condolences to FIR friend Barbara Nixon; correction from #618 on updating Facebook pages; FIR Interview coming on SunLife content portal; a word from this week’s podsafe music creator; News That Fits: what Google+ will mean for brands; Michael Netzley reports from Singapore; Ragan promo; do websites drive more B2B sales than social media?; listener comments; what do you think of the new Delicious?; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook’s frictionless sharing and more; are PR counselors missing an important outreach channel?; Pollstream promo; Porter Novelli launches TrendingTarget social media monitoring tool; update on publishing listener survey results; music from Relevant Discord; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 3, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 10…

Posted by neville on 10/03 at 09:57 AM
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Monday, September 26, 2011

The Hobson & Holtz Report - Podcast #618: September 26, 2011

Content summary: Some immediate changes to format as a result of feedback from the listener survey: topic links as Delicious bookmarks, News That Fits up front and listener comments moved back; Ragan promo; News That Fits: discussion on Facebook changes and implications for communicators including listeners’ opinions; Dan York’s report also on Facebook with a focus on the OpenGraphAPI and control of our data; listener comments and discussion; a teaser of the results from the FIR Listener Survey 2011 and what’s next; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Asian perspectives on Facebook changes and more; PollStream promo; how to comment; music from Karoline Hausted; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 26, 2011: A 76-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

image
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 3…

Posted by neville on 09/26 at 11:24 AM
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Monday, September 19, 2011

The Hobson and Holtz - Podcast #617: September 19, 2011

Content summary: Dave Fleet, VP of Edelman Digital in Toronto, is our guest co-host. There’s one day left to share your thoughts about FIR by taking the 2011 listener survey. An FIR interview with Jillian Bear of Morton’s The Steakhouse is up. Shel and Dave have a brief discussion. Listener comments. Ragan promo. News That Fits: Facebook launches a “subscribe” button and Mark Zuckerberg converts his 5-plus million fans to subscribers; BART and a California water agency called out for attempting to produce fake news; Michael Netzley’s Asia Report; the Media Monitoring Minute from CustomScoop; a crisis of reputation for UBS in the rogue trader scandal; German state bans Facebook for business over privacy issues; Dan York’s report; PollStream promo; American Bankers Association magazine offers seven steps to effective social media risk management. Music from Rise Against. And more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 12, 2011: A 77-minute podcast recorded live from Concord, California, USA, and Toronto, Ontario, Canada.

About our guest co-host

imageDave Fleet leads Edelman’s Digital practice in Toronto. Before joining Edelman, Dave developed and executed strategic and social media communications programs for some of North America’s largest organizations, and also worked for nearly five years within strategic communications in the public sector. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing and he tweets at @davefleet.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 19…

Posted by shel on 09/19 at 04:18 AM
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Friday, September 16, 2011

FIR Interview: Jillian Beard, Morton’s Steakhouse

The social media world erupted with speculation when Peter Shankman blogged that Morton’s Steakhouse had read his tweet (written in jest) and delivered to him, via tuxedo’d staffer, a porterhouse steak at baggage claim after he’d landed. It was a PR stunt, many claimed, and nothing more. Others argued that the only reason Shankman got special treatment was because of his 100,000-plus Twitter followers. We’ve gone straight to the source to find out what was really behind the gesture and to learn more about how Morton’s approaches social media.

FIR co-host Shel Holtz spoke with Jillian Beard, Chicago-based regional marketing manager for Morton’s and the face behind the company’s Twitter account for the inside scoop. The conversation includes discussion of the Twitter account, Facebook page, blog, YouTube channel and more.

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About our Conversation Partner

imageAs Regional Marketing Manager at Morton’s The Steakhouse, Jillian Beard executes company-wide marketing initiatives and business strategies from its corporate office to the 77 worldwide Morton’s restaurants.  She is also the dedicated marketing liaison for all locations designated within the “East Region” (approximately 40 restaurants), providing guidance with local restaurant marketing tactics, campaigns and current market challenges.

Jillian is a leading member of Morton’s Social Media Team, aligning and coordinating the company’s marketing strategies, public relations campaigns and guest relations with its social media efforts.  She oversees and manages Morton’s national twitter handle (www.twitter.com/mortons) while also coaching approximately 40 local Public Relations firms that tweet on behalf of Morton’s local handles.

She was the recipient of the Morton’s “Employee of the Quarter” Award in 2010 and has also completed the first level of examination from the Guild of Sommeliers with hopes of becoming a Certified Sommelier in the future.  She volunteers for CASA of Cook County (a non-profit organization that strives to protect abused and neglected children by providing them a voice in court, a safe and permanent home, and an opportunity to grow, learn and thrive) as a marketing consultant. Jillian is married and lives with her husband in Chicago, Illinois.

Connect with Jillian on Twitter: @JillianMktng.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/16 at 10:52 AM
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Monday, September 12, 2011

Join the FIR GaggleAmp experiment

After recording the FIR Interview with Glenn Gaudet, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp experiment each week on FIR to provide listeners with insights into how this unique, innovative service works.

As any GaggleAmp customer would, we have set up a “gaggle,” which is a collection of people who have offered to help amplify our tweets and Facebook updates announcing new FIR content. GaggleAmp provides a variety of metrics for us to see how we’re doing, including the kind of reach we’ve achieved and the value of that reach in terms of pay-per-click (PPC) and ad buys.

Our goal is to attract new listeners to FIR, so we’ll track progress toward that goal.

In the meantime, you’ll earn points for each message you forward along and you’ll be able to see how you compare to others in the gaggle via a leaaderboard. At some point, we’ll dish out some FIR goodies to those with the highest scores.

If you’d like to participate, visit this page to join the gaggle.

Posted by shel on 09/12 at 12:21 PM
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