Sunday, November 06, 2011

FIR Interview: Healthcare Social Media Specialist Chris Boyer

Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

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About our Conversation Partner

imageChris Boyer is Director of Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington D.C. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.

Connect with Chris on Twitter: @ChrisBoyer.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/06 at 03:32 PM
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Monday, October 31, 2011

The Hobson and Holtz Report - Podcast #623: October 31, 2011

Content summary: FIR Interviews coming: Chris Boyer, Adobe’s Chad Warren, more in the pipeline; Dell B2B Social Media Huddle in London on November 3, sessions will be recorded at FIR Speakers & Speeches podcasts; Shel’s Zeppelin trip; News That Fits: Bribery scandal in the blogosphere by 43a?; Michael Netzley reports from Singapore on Burson-Marsteller Asia-Pacific’s Corporate Social Media Study 2011, and more; Ragan promo; the Klout kerfuffle and a question of trust; listener comments discussion and FIR Friendfeed Room round-up; Heidi Miller reports on the Chapstick ad kerfuffle; the Media Monitoring Minute with CustomScoop; customer service via social media; Dan York reports on the New England snowstorm and the value again of social networks in crisis situations, and more; Pollstream promo; time to cut the Facebook and Twitter clutter, says AOL’s ‘digital prophet’; music by Parakeets; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 31, 2011: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 7…

Posted by neville on 10/31 at 12:10 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, October 24, 2011

The Hobson & Holtz Report - Podcast #622: October 24, 2011

Content summary: Lunch with Jeremiah Owyang last week; thanks to Debi Davies for adding to the show notes; GaggleAmp update; News That Fits: Content marketing drives B2B; Dan York reports on RIM’s BlackBerry woes, and more; Ragan promo; how recruiters use social networks; listener comments discussion; should you rush to Chime.in?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the Twittermentary study on crowd sourcing, and more; Dell asks how well do you listen and engage with your customers?; Pollstream promo; music from The Blue Squares; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 24, 2011: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 31…

Posted by neville on 10/24 at 11:11 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, October 17, 2011

The Hobson & Holtz Report - Podcast #621: October 17, 2011

Content summary: New Pollstream poll and results of last poll; listener survey results are coming, really; News That Fits: the global BlackBerry outage and communication: what now for RIM?; Michael Netzley reports from Singapore on opacity in a global PR deal in Malaysia, and more; Ragan promo; it’s time to think about social media training; listener comments; the Media Monitoring Minute with CustomScoop; Dan York reports on iOS 5, the end of Jaiku, and more; corporate reputations are more vulnerable than ever; PR’s thin skin; Pollstream promo; GaggleAmp update; music from Crooked Saint; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 17, 2011: A 74-minute podcast recorded live from Rochester, Minnesota, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 24…

Posted by neville on 10/17 at 10:57 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 10, 2011

The Hobson & Holtz Report - Podcast #620: October 10, 2011

Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no report this week from Michael Netzley in Singapore; News That Fits: posting your own terms of service on Facebook; Dan York reports on Apple announcements and Steve Jobs’ death, and more; Ragan promo; listener comments; five reasons to use an infographic as a press release, or not; everything is public, behaviours remain the same: the PR executive’s email profanity, the Braehead shopping mall in Glasgow and the Facebook protest; the Media Monitoring Minute with CustomScoop; Occupy Wall Street: social media’s role in social change; Pollstream promo; GaggleAmp update; music from Artificial Intelligence in Texas; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 10, 2011: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 17..

Posted by neville on 10/10 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, October 09, 2011

FIR Speakers and Speeches: Panel Discussion - Companies after the passing of an iconic leader

FIR co-hosts Neville Hobson and Shel Holtz join guest panelists Chip Griffin, founder and CEO of FIR sponsor CustomScoop and Forewords Communication Principal Jennifer Wah to discuss the characteristics of companies that continue to thrive after they lose an iconic leader like Steve Jobs.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/09 at 03:29 PM
Show Notes • Speeches • (0) Comments • Permalink

FIR Interview: Toby Ward on the 2011 Social Intranet Survey

Prescient Digital CEO Toby Ward teamed up with the IABC Research Foundation to study social intranets. In this FIR interview, co-host Shel Holtz talks with Toby about some of the key findings of the study, which is due to be released in mid-October.

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About our Conversation Partner

imageThe founder and CEO of Prescient Digital Media, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award.

A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001. A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement (ROI), Toby Ward is the author of Finding ROI, a leading study conducted on intranet Return on Investment that included participants such as KPMG, Scotiabank, Volvo, Shell, Royal Bank, New York Life, HP and others. Leading companies such as the New York Times, Intel, PBS, the Bank of Canada and many others have bought his white paper that has been read by thousands. Toby is a popular speaker across North America at conferences by the Conference Board, IQPC, IABC, Ragan, and others. He is also a regular blogger at IntranetBlog, GetStrategic, Communitelligence.com, and Ragan.com. Under him Prescient Digital Media and their clients have won more than 15 awards from many organizations including the International Association of Business Communicators, Canadian Public Relations Society, a the 2004 Webby Award for Best Government + Law Website on the Internet (for HealthyOntario.com).

Toby is organizing the Intranet Global Forum on November 9-10 in New York.

Connect with Toby on Twitter: @TobyWard.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/09 at 09:45 AM
(0) Comments • Permalink

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