Monday, December 22, 2008
FIR Cut: The iPhone is Apple’s Netbook
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The Hobson & Holtz Report - Podcast #408: December 22, 2008
Content summary: New FIR Interview, FIR Live, posted; more FIR content coming; thanks Heather Gorringe who says FIR an inspiration for Wiggly Wigglers; FIR also a fave for ReadWriteWeb; Michael Netzley looks at how Asia’s internet is different; the Media Monitoring Minute with CustomScoop; News That Fits - scientific journal also requires authors to publish in Wikipedia; mainstream media taps live blogging in Canada’s "snowmaggedon"; listeners’ comments discussion including more on the TechCrunch ‘embargo is dead’ issue; Christmas Day: FIR or not?; music from The Living End; and more.
Get FIR:
- Download the MP3 file (28.8Mb, 1:02:54)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 22, 2008: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday December 29…Or is it Thursday December 25?
Friday, December 19, 2008
FIR Live Call-In Episode #10: December 19, 2008
Content Summary: According to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff, corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them. Why people don’t trust corporate blogs, what to do about it, the differences between trust and effectiveness, and tips for successful business blogging are among the key topics discussed by the panel.
The FIR Live Panel (plus FIR’s Neville Hobson and Shel Holtz):
- Rick Murray, President, Edelman Digital
- Max Kalehoff, Vice President Marketing, Clickable Inc
- Josh Bernoff, Vice President and Senior Analyst, Forrester Research
- Lionel Menchaca, Chief Blogger, Direct2Dell
- Stephen Baker, BusinessWeek writer and author
- John Cass, marketer and author
Additional perspectives on the panel discussion:
- Part of the text conversation and questions (plain-text file, opens in new tab/window) in the FIR Live chat room at BlogTalk Radio
- Recorded: live blogging session by Bryan Person
- Recorded: live blogging session by Krishna De
Get FIR Live:
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
FIR Interview: Michael Cherenson, 2009-2010 Chair, PRSA
From PR ethics and advocacy, to issues management and the role of social media in changing times, the Public Relations Society of America (PRSA) is at the heart of matters of interest and concern to members of the public relations profession, and others with often-strong and sometimes passionate opinions on what PR should deliver and how it should do it.
PRSA is the world’s largest organization for public relations professionals, with more than 32,000 professional and student members organized into 109 chapters across the United States.
In this wide-ranging conversation with FIR’s Neville Hobson and Shel Holtz, Michael Cherenson, PRSA’s chair-elect for 2009-2010 (who takes up his role on January 1, 2009), talks about his vision for his term, his perception of PRSA’s key issues, the role of PRSA (and other associations) in addressing PR’s PR problem, and PRSA’s advocacy role.
Get this podcast:
About our Conversation Partner
Prior to his election as PRSA Chair, Michael Cherenson served as PRSA Secretary and was a three-year member of the organization’s Board of Directors.
Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firm’s diverse clientele.
An 18-year industry veteran and the author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.
During his tenure on the PRSA Board of Directors, Cherenson served as chair of the PRSA Advocacy Advisory Board, liaison to the Board of Professional Ethics and Standards and the Public Relations Student Society of America, and co-authored a PRSA study on MBA Programs and their communication curricula. In 2005, Cherenson represented PRSA and the US State Department and its Bureau of International Information Programs on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference.
An advisory board member to the University of Florida’s Department of Public Relations and Fairleigh Dickinson University’s Corporate and Organizational Communication Department, he is past president of the NJ Chapter of the PRSA, which honored him with its Service Award in 2002.
He blogs at Cherenson’s Blog and is active on Twitter.
Cherenson is a graduate of Ithaca College, Ithaca, NY.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, December 18, 2008
The Hobson & Holtz Report - Podcast #407: December 18, 2008
Content summary: Shel unwell so Neville solo; more panel members for FIR Live on BlogTalk Radio on Dec 19; upcoming FIR Interview with Michael Cherenson, PRSA chair; Dan York reports on social media in times of natural disaster with the example of PSNH; the Media Monitoring Minute with CustomScoop; News That Fits - the challenge to PR from TechCrunch with its death to PR embargoes; listeners’ comments discussion and FIR Friendfeed Room round-up; news about next week’s shows; music from Mark Emmins; and more.
Get FIR:
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 15, 2008: A 49-minute podcast recorded live from Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday December 22…
Monday, December 15, 2008
The Hobson & Holtz Report - Podcast #406: December 15, 2008
Content summary: Two FIR Interviews posted, one more coming, FIR Live on Blogtalk Radio set for Dec 19; discussion: Chris Brogan’s Kmart/Izea sponsored post controversy; Michael Netzley reports on some of his latest research findings from the Digital Media Across Asia wiki; the Media Monitoring Minute with CustomScoop; News That Fits - finding social media engagement leaders, a challenge to Swisscom’s reputation; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Granian; and more.
Get FIR:
- Download the MP3 file (28.0Mb, 1:01:03)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 15, 2008: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday December 18…
.
FIR Live panel discussion Dec 19 on Forrester’s corporate blogging report
Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them.
That’s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff.
So if people don’t trust company blogs, what should you do about it?
If you have an opinion, please join us for a FIR Live on BlogTalk Radio panel discussion on Friday December 19 at 11 am PST, 2 pm EST, and 7 pm GMT. The panel includes (in addition to hosts Shel Holtz and Neville Hobson):
- Rick Murray, President, Edelman Digital
- Max Kalehoff, Vice President Marketing, Clickable Inc
- Josh Bernoff, Vice President and Senior Analyst, Forrester Research
- Lionel Menchaca, Chief Blogger, Direct2Dell
- Stephen Baker, BusinessWeek writer and author
- John Cass, marketer and author
We expect to add more panel members as we approach the date of the show (and if you’d like to be on the panel, let us know).
As with all FIR Live on BlogTalk Radio shows, you’ll have the opportunity to call in and add your own opinion and perspectives or ask questions of the panelists. Just call (US number +1) 347 324 3723 at any time during the show. You can also listen to the show by dialing in to that same number, or by visiting the site and clicking the “listen” button.
We hope you’ll join us! But if you can’t make it, a recording of the show will be archived on BlogTalk Radio and issued as a regular Hobson & Holtz Report episode.
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