Thursday, November 27, 2008
The Hobson & Holtz Report - Podcast #401: November 27, 2008
Content summary: An extra-hefty holiday episode; Happy Thanksgiving to our listeners in the U.S. Neville is at the “New Media in Marketing and Communications Strategy” conference in Barcelona (which he is chairing) while Shel is with family in Las Vegas for the holiday; the Chuck Hester interview about LinkedIn is available; Dan York reports; more congratulatory messages on episode 400, including one from our former weekly correspondent, Lee Hopkins; Media Monitoring Minute from CustomScoop; Neville talks with Keith Childs from GM Europe at the Barcelona conference; Sallie Goetsch shares sound bytes from a panel on “Social Media for the Non-Geek;” special Thanksgiving Day listener contributions; what communicators are thankful for; music from Steve Stellavato; and more.
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For Immediate Release: The Hobson & Holtz Report, for November 24, 2008: A 79-minute podcast recorded live from Las Vegas, Nevada, USA, and as live as it can be from Barcelona, Spain.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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So, until Monday, December 1…
Monday, November 24, 2008
FIR Interview: Chuck Hester, iContact, on tapping into the power of LinkedIn
LinkedIn, the business social network, has surged to 30 million profiles, most of them for business people with titles of director or higher. Still, a lot of people get their LinkedIn accounts, expand their networks, then wonder what to do with it. Chuck Hester, communications director for email company iContact, is a LinkedIn power user and author of an upcoming book on the social network. In this interview, Chuck explores the various ways LinkedIn can serve a communicator in his or her work.
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About our Conversation Partner
Chuck Hester is Communications Director at iContact, the industry-leading web-based emarketing communications software. Chuck has over 25 years experience in public relations, marketing and branding. Some of the clients Chuck has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program.
A LinkedIn power connector, Chuck has more than 7700 direct connections. He is a sought-after expert on the subject of using LinkedIn for personal and professional branding, and how to use social media to build business contacts. His is the author of the forthcoming book, “Linking In to Pay it Forward: Changing the Value Proposition of Social Media.”
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Cut: Is LinkedIn a threat or an opportunity for investor relations?
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FIR Cut: The best and worst of communications
Download the file here (MP3, 2.08Mb; length 4:26), or sign up for the RSS feed to get this cut segment and all future ones automatically.
FIR Cut: Traffic soars for financial blogs but will it last?
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FIR Cut: Google SearchWiki: Love it or hate it?
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The Hobson & Holtz Report - Podcast #400: November 24, 2008
Content summary: This is the 400th episode: thanks to sponsors Ragan Communications and CustomScoop, and correspondents Lee Hopkins, Dan York, David Phillips, Eric Schwartzman, Sallie Goetsch, Michael Netzley, plus all members of the FIR community; about this Thursday’s show; Michael Netzley interviews Microsoft’s Ross Smith; the Media Monitoring Minute with CustomScoop; News That Fits - AIG-DailyKos dialogue, what’s the ROI from the Pat The Baker ad campaign on Bebo in Ireland; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Antiqcool; and more.
Listen to FIR now:
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for November 24, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday November 27…
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