Show Notes

LInks to items mentioned in the podcast

Monday, July 25, 2005

The Hobson & Holtz Report - Podcast #53: July 25, 2005

Content summary: Listeners’ comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company’s blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy’s open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; Mike Manuel and clear thinking; BBC Backstage innovates; Yahoo snaps up Konfabulator.

Show notes for July 25, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

00:32 Neville introduces the show; Shel’s not live today, but we have pre-recorded commentary; vote in the Podcast Awards; how to give your feedback; show notes
02:31 What’s in today’s show

Listeners’ comments discussion:

04:03 Adrian Melrose on winning credibility when campaigning on customer satisfaction with a blog and how the blogosphere is a free and fair medium to ensure balance if brands are transparent and open; the latest on Adrian’s Land Rover campaign

News and Features:

07:24 Shel’s intro - why he’s not live on today’s show
09:05 Shel road tests the new BlogPulse Profiles, and likes what he sees
12:53 Fast Company magazine plans its second annual blog jam - an opportunity for editors and readers to discuss business, leadership and innovation on the FC Now blog
14:34 Ford lays off 20 PR managers and Hewlett-Packard lays off thousands of employees - talent and innovation departs and is anyone safe these days?
18:25 The low-down on the new BlogPulse offering from Intelliseek, especially BlogPulse Profiles, plus a look at BrandPulse - Neville speaks with Sue MacDonald, Intelliseek’s communicator and blogger
32:50 Shel reports on a Pew Internet study which says the average American internet user doesn’t know much about podcasting and RSS - a good example of why communicators still need to pay attention to traditional communication methods; and what’s in a name?
40:54 AdCandy‘s ad slogan contests - an open source marketing approach
46:02 Supporting digital rights in Europe - Nicole Simon wants your pledge
49:49 PodcastCon UK, the first podcasting conference in the UK, takes place in London in September - with a session on podcasting from the business point of view
52:16 Recommended listening: a daily dose of tech news from CNET News Headlines podcasts - and an opportunity for someone to do something like this in Europe
54:50 Corporate and employee blog policies unplugged - Mike Manuel highlights some clear thinking
56:10 More innovation from BBC Backstage - a competition to make more from the TV schedules that could change how we use TV
59:02 Yahoo snaps up Konfabulator - desktop widgets to spread in great giveaway

Outro:

62:08 Neville outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards.

Listeners’ comments discussion - Adrian Melrose, The Truth About the Land Rover Discovery 3, Jeff Jarvis, Dell.

News and Features - BlogPulse Profiles, Allan Jenkins, Star Trek, James Doohan, Fast Company, FC Now, IBM, Ford, Boston Herald, Steve Lubetkin, Hewlett-Packard, Alan Kay, Xerox PARC, Intelliseek, Sue MacDonald, BlogPulse, BrandPulse, Technorati, PubSub, Pew Internet and American Life Project, Steve Rubel, Amy Gahran, Todd Cochran, Marqui, Contra Costa Times, Wall Street Journal, USA Today, iTunes, HC+T Update newsletter, Safari, Firefox, Windows Vista, FIR interview with James Cherkoff and Johnnie Moore, AdCandy.com, ClickZ, NAACP, Skype, Nicole Simon, Electronic Frontier Foundation, Danny O’Brien, Jim Graven, European Digital Rights International, PodcastCon UK, Paul Nicholls, Alex Bellinger, Adam Curry, Dave Winer, BritCaster, CNET News, Mike Manuel, BBC Backstage, TiVo, Konfabulator, Yahoo, AP, Jyve, Virtual Earth, Google Earth.

Outro - Audacity, Adobe Audition, PodcastNYC, Sound Scientist, Bill, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 28…

[UPDATE 26 July] There is a new version of the MP3 file now available. If you received the MP3 file in your RSS reader or directly downloaded it before about 6:30pm GMT today, I recommend you download it again. The replacement file has some signficant audio fixes that will make your listening experience much better with this file than with the original version yesterday. No content has changed and the show length is the same.

Posted by neville on 07/25 at 01:46 PM
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Thursday, July 21, 2005

The Hobson & Holtz Report - Podcast #52: July 21, 2005

Content summary: Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; Podcast Awards.

Show notes for July 21, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute conversation recorded live from Atlanta, Georgia, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

00:31 Shel introduces the show; vote in the Podcast Awards; how to give your feedback; show notes;

Listeners’ comments discussion:

03:06 Dave Traynor on videocasting and Nerd TV
04:40 Mike Bellina has success in getting FIR from the iTunes Store, and thinks the show length is fine - where else can you get seminar-quality listening? Shel has some comments for anyone who is experiencing difficulty with iTunes
06:47 Allan Jenkins says every PR and political blogger should follow a personal code of ethics, much as the LA Times is asking its journalists to follow; we agree and discuss what this means for trust and credibility; how professional associations could back such individual efforts
12:14 Josh Hallett thinks it’s an order of magnitude on more bloggers commenting about the Dell customer dissatisfaction issue than the Land Rover one; concerns about Technorati and the differences in results between it and other blog search engines

News and Features:

17:47 A new tool from Canon lets employees who don’t have access to PCs print documents from the company intranet or internet - how feasible is this idea in the workplace?
21:02 Blinkx TV and Smartfeed finds specific content in audio and video files and gives you the results via RSS - could this be the answer to everyone’s prayers?
28:09 BlogPulse relaunched its website with a raft of new features such as BlogPulse Profiles (helps you answer the questions “who are these bloggers and why should anyone pay attention to them?”); brief comment, more in next Monday’s show
30:12 Global Blog8Live launches its first country site in The Netherlands with the goal of getting people/celebrities blogging for a good cause with each post a contribution to making poverty history
31:35 Helping Shari Kerzrok - Ogilvy’s call to the PR community to find a donor for Shari’s liver transplant; the PR blogosphere responds
34:17 Adrian Melrose’s Land Rover customer dissatisfaction campaign - 14 open questions to Land Rover and a challenge to answer them via the campaign blog
37:43 A blog offers positive benefits for a company where a happy customer blogs, as is the case with Rob of Podcast NYC and his Red Room Chronicles blog about Marriott Hotels; some further thoughts on Rob’s critique in show #48 about the Virgin Atlantic New York podcasts
43:01 PR Week reports that podcasting opens the doors for new customer relationships
46:07 Blog attacks on PR - circling the wagons in defence mode; developing a PR black list; how focusing on the positives can help overcome the consequences of the negatives
54:42 Spinfluencer Eric Schwartzman reports from Los Angeles with an interview with John Markoff: on email and spam filters; Bitorrent and RSS is the future of TV
66:01 FeedBurner and VNU Business Media link up for the first RSS advertising programme in Europe - opportunities for content publishers (including bloggers) as well as other RSS service providers

Outro:

70:20 Neville outros the show; how to give your feedback; show notes; Podcast Awards; the music from Shel

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards, Geek News Central.

Listeners’ comments discussion - Dave Traynor, Nerd TV, Mike Bellina, iTunes Store, Adam Curry, Allan Jenkins, Dan Gillmor, IABC code of ethics, IABC Cafe, Warren Bickford, Creative Commons, Josh Hallett, Dell, Land Rover, Jeff Jarvis, Technorati, PubSub, Bloglines, Dave Sifry.

News and Features - Toby Ward, Canon Web Access Software Kit, Canon Australia, Blinkx, PC World, Podscope, BlogPulse, Intelliseek, Blog8Live, Startpagina.nl, Google AdWords, Bob Geldof, Jeremy Pepper, Shari Kerzrok, NYU Medical Center, Ogilvy PR, O’Dwyer,Google News, Media Week, New York Daily News, AdWeek, Adrian Melrose, The Truth About the Land Rover Discovery 3, Mike Mulholland, Rob of Podcast NYC, Marriott Hotels, Treonauts, Virgin Atlantic New York podcasts, New York Minute, Loudish, PR Week, Keith O’Brien, Christopher Carfi, Russell Beattie, Jeremy Zawodny, Brett Arends, Steve Lubetkin, IABC, PRSA, CIPR, Tom Murphy, BL Ochman, Eric Schwartzman, Charlie Rose, John Markoff, New York Times, What the Dormouse Said: How the 60s Counterculture Shaped the Personal Computer, Google, Microsoft, Bitorrent, Longhorn, ParticipatoryPR, Spinfluencer, Skype, Forrester Research, FeedBurner, VNU Business Media, Nokia Enterprise Solutions, FeedDemon, NewsGator.

Outro - Podcast Awards, The Lascivious Biddies, Lee Ann Westover, Famous (sample, MP3), For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday July 25…

Posted by neville on 07/21 at 01:40 PM
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Monday, July 18, 2005

The Hobson & Holtz Report - Podcast #51: July 18, 2005

Content summary: Listeners’ comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be bloggers; business scandals at Volkswagen and Infineon; LA Times and ethics guidelines; what’s up with Technorati?; FeedDemon on beta test.

Show notes for July 18, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

00:31 Neville introduces the show; what’s in this edition; how to give your feedback; show notes;

Listeners’ comments discussion:

02:17 Constantin Basturea posts a congratulation on his blog on our 50th anniversary last week and looks forward to 500 more; and Robert Scoble says “I love your show!”
04:01 Marcel de Ruiter asks if we can do a show dedicated to one subject
04:40 Guido van Nispen looks forward to more intercontinental collaboration
04:57 Dan York‘s congratulations on the 50th show, and likes the show length
05:52 Marie Alden says congratulations on a milestone and keep going!
06:12 Judy Jones looks forward to 100 and 150 shows and says the word is getting out about FIR
07:24 50th anniversary greetings from Cameron Reilly
08:26 Jeff Risley, who still has the very first show, asks for PR feedback on a PR cause-related marketing survey
09:23 Alex Bellinger also says congratulations on 50 shows
10:08 Graham Wallace comments on the blog design and usability study discussed in show #50; Shel facilitated an exchange between Graham and Nick Gould
12:29 Max Hansen with thanks for mentioning his podcast blog; Neville on why there’s no report from Our Correspondent Down Under, Lee Hopkins, this week
14:14 Max Hansen again with commentary on using the power of the blog to bring companies to the point that they need to treat all customers well
17:47 Chris Thilk wonders why companies are having such a hard time with monitoring and tracking blog commentary

News and Features:

20:22 Max’ and Chris’ comments lead into a discussion on the latest news on Adrian Melrose’s Land Rover campaign; if this had been in the US, it would have been big news by now; how search engine results level the playing field for any blogger
27:19 General Motors’ advice to would-be corporate bloggers - jump off the fence; Ragan Report’s article on Toyota and an internal blog
29:41 Business scandals at Volkswagen and Infineon - the communication and reputation issues for companies confronting real crises; advice for the communicators; little opinion currently in the blogosphere
41:49 The Los Angeles Times issues ethics guidelines to its journalists - differentiating professional journalists and bloggers; will this be taken up by other newspapers and should there also be such a code for bloggers?
46:16 Why do Technorati searches produce different results than searches using other search engines such as Bloglines?
53:42 First results from NewsGator’s acquisition of FeedDemon - first beta of the next version of the RSS aggregator for Windows: Neville reports on his testing so far; Shel’s been looking at BlogBridge for the Mac

Outro:

59:00 Shel outros the show; how to give your feedback; show notes; Podcast Awards; the music from Neville

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Constantin Basturea, Podcast Awards, Robert Scoble, Marcel de Ruiter, Guido van Nispen, Dan York, Marie Alden, Judy Jones, Cameron Reilly, G’Day World Podcast, Jeff Risely, PRWeek cause-related marketing survey, Alex Bellinger, Graham Wallace, Nick Gould, Business Week, Max Hansen, Build a Better Podcast, Lee Hopkins, Jeff Jarvis, Dell, Dave Winer, Don Katz, Chris Thilk.

News and Features - Land Rover, Adrian Melrose, Consumer Reports, ePinions, Statcounter.com, Ford, General Motors, Bob Lutz, Information Week, GM FastLane Blog, Naked Conversations, Shel Israel, Robert Scoble, Ragan Report, Toyota, Volkswagen, Peter Hartz, Infineon, Business Week, American Executive Magazine, Dan Rather, Eason Jordan, Kryptonite Bike Lock, WorldCom, Enron, Tyco, Adelphia, International Herald Tribune, New York Times, Los Angeles Times, Society for Professional Journalists, James Rainey, Bill Dwyer, Allan Jenkins, IABC code of ethics, National Union of Journalists, Technorati, PubSub, Ice Rocket, Bloglines, Tim Bray, BlogPulse, Doc Searls, Google, MSN Search, Yahoo, Stephen Baker, Jason Calacanis, Dave Sifry, Copernic, FeedDemon, Bradsoft, Nick Bradbury, NewsGator, BlogBridge.

Outro - Podcast Awards, Adam Curry, Daily Source Code, I Got Sex and Drugs and Rock and Soul, Mashuptown.com, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday July 21…

Posted by neville on 07/18 at 11:49 AM
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Thursday, July 14, 2005

The Hobson and Holtz Report - Podcast #50: July 14, 2005

Content summary: 50th anniversary greetings; listeners’ comments (podcasting won’t disappear, iTunes problems; an interview suggestion; the power and passion of podcasting; providing insight on podcasting); weblog design confuses visitors; CBS News editorial blog and the BBC’s open source developments; dissatisfied Dell and Land Rover customers who have blogs.

Show notes for July 14, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Washington, DC, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

00:32 Shel introduces the 50th anniversary show; how to give your feedback; show notes
01:49 Shel and Neville reflect on the past 49 shows, discussing some favourite highlights - including some bloopers
08:08 50th anniversary greeting from Eric Rice; figuring out Skype and how we all learn from each other

Listeners’ comments discussion:

09:37 Lee Hopkins agrees with us that podcasting won’t disappear
10:24 Britt, Mary-Ann Horley and Susan Getgood tell us about problems they’ve encountered in getting the correct shows from iTunes
13:01 Angela Booth likes the length of the show, also thinks iTunes has a bug, and says ‘keep up the good work!’
14:12 Lee Hopkins suggests someone we might want to interview; Shel’s not impressed with their website, though
15:56 Graham Wallace likes the discussions about listeners’ comments, talks about the power and passion of podcasting, and Skype recording
17:49 Dan York suggests we include a discussion topic on producing professional-quality business podcasts
19:32 50th anniversary greeting from Michael Wiley; how blogs and podcasts help build a real community

News and Features:

22:03 Weblog design - A new study highlights the way most blog designs, layouts and terminologies confuse visitors; addressing usability and intuitiveness to make visitor engagement easier
30:40 CBS News’ web strategy includes a new editorial blog, intended to engage directly with viewers - Will it create ‘unprecedented transparency in communication’ by mainstream media? Also, what the BBC is doing in engaging with the open source software developer community; the differences between British English and American English
41:04 50th anniversary greeting from Amy Gahran; Beyond Spin for discussion
42:49 Customer dissatisfaction and the power of blogs, from Jeff Jarvis and Dell to Adrian Melrose and Land Rover - How should companies deal with such situations? What are the opportunities and risks through engaging with customers in this way? And for not doing so?
61:12 50th anniversary greeting from Steve Rubel and from Sam Whitmore; a middle-aged anniversary and using video
64:00 50th anniversary greeting from Steve Lubetkin; and thanks to everyone for their comments

Outro:

65:34 Neville outros the show; topics coming up for next Monday’s show; how to give your feedback; show notes; the music from Shel

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Skype, Paul Woodhouse, East Bay IT Group, Eric Rice, Jay Byrne, Robert Scoble, Fergus Burns, Jeremy Wright, Steve Rubel, Michael Wiley, Loic Le Meur, Mike Wing, Angela Sinickas and Tudor Williams, show archives listing, Audioblog.com.

Listeners’ comments discussion - Lee Hopkins, Britt, iTunes, Apple, Adam Curry, Mary-Ann Horley, Susan Getgood, Angela Booth, Donna Papacosta, International Nanocasting Alliance, Graham Wallace, Dave Taylor, Dan York, Michael Wiley, GM FastLane Blog.

News and Features - Catalyst Group Design, Expression Engine, TypePad, Blogger, WordPress, Business Week Well Spent, Business Week Blogspotting, TypePad new features, Technorati, del.icio.us, Furl, CBS News, Vaughn Ververs, New York Times, CNN, ABC News, NBC News, BBC News, BBC, BBC Open Source, BBC Backstage, Creative Commons, Forrester Research, Amy Gahran, Beyond Spin, Dell, Jeff Jarvis, Adrian Melrose, Land Rover, Discovery, The Truth About the Land Rover Discovery 3, Christopher Carfi, General Motors, Treonauts, Treo, Harrison-Cowley, Jeremy Clarkson, Top Gear, Steve Rubel, Sam Whitmore, Steve Lubetkin.

Outro - Christian Dozzler, Louisiana (MP3), For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday July 18…

Posted by neville on 07/14 at 07:11 AM
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Tuesday, July 12, 2005

The Hobson & Holtz Report - Podcast #49: July 11, 2005

Content summary: Listeners’ comments (on credibility, trust and relationships; bloggers should ask first; get over show length; speed up the blog; iTunes and subscribing to the show); iTunes, podcasting and RSS concerns; countering a view that podcasts are a fad; the London bombings and the milestone role of citizen journalism; what African bloggers say about Live8; from Our Correspondent Down Under; the Ketchum saga continues.

Show notes for July 11, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

00:31 Neville introduces the show; how to give your feedback; show notes; what’s in this edition

Listeners’ comments discussion:

02:16 Craig Jolley on credibility, trust and relationships when talking to bloggers and journalists - what’s now fair game on disclosing information?
06:59 Susan Getgood says a blogger should always ask first before blogging a conversation with a friend - understanding the rules of engagement today
08:34 On show length, Susan also says this show’s long and quite good - get over it if you have a problem with length
09:25 Lee Hopkins wants the podcast blog home page to open far more quickly, so Shel obliges
10:28 Ron Shewchuk likes iTunes 4.9 and subscribes there to this show

News and Features:

11:52 iTunes and podcasting - concerns for podcasters on Apple’s proprietary RSS requirements
15:03 While Dave Taylor thinks podcasts won’t help promote your business, saying it’s all a fad, Shel and Neville outline why they think it can and how it’s not a fad
29:36 The London bombings - Neville comments on his experiences in London last Thursday
32:43 The role and contribution of citizen journalism in times of tragedy - the London bombings are a major milestone in the symbiosis between mainstream media and citizen journalists
38:42 Live8 and what bloggers in Africa have to say - cynical and dismissive commentaries, in large part - and getting those opinions heard
43:07 From Our Correspondent Down Under: Lee Hopkins - on the London bombings, Adam Curry’s CastBlaster, OneNote for capturing thoughts and podcasting notes, saw-sharpening with FIR
48:51 The Ketchum saga continues - their PR Week interview, Constantin Basturea’s analysis of it and how spin just doesn’t work

Outro:

54:07 Neville outros the show; how to give your feedback; show notes; next Thursday’s show is #50; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Craig Jolley, Charles Pizzo, Ross Mayfield, Richard Byrom, Susan Getgood, Lee Hopkins, Ron Shewchuk.

News and Features - iTunes, Adam Curry, Daily Source Code, RSS validators, Apple, Dave Winer, Todd Cochrane, Dave Taylor, Ask Dave Taylor, Dave Taylor’s podcast post, Podscope, Blinkx, Apple’s AAC file format, iPod, Windows Media Player, Audacity, Forrester Research report on Podcasting for Marketers, Adam Curry’s and Ron Bloom’s strategycast, Jupiter Research, GM podcasts, David Lawrence, Max Hansen, the London bombings, Sky News, Neville’s podcast on his London experiences, the Asian tsunami, CNN, Hurricane Dennis, BBC News, The Guardian, Fox News, Live8, Live8 bloggers in Africa, Bob Geldof, Bono, Lee Hopkins, CastBlaster, Sound Forge, Microsoft OneNote, Blogger, Ketchum, Constantin Basturea, The New PR Wiki Hot Issues Ketchum Timeline, PR Week, Steve Rubel.

Outro - Garageband.com, Naomi Rodriguez, Special, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday July 14…

Posted by neville on 07/12 at 12:50 AM
Show Notes • (5) Comments • Permalink

Thursday, July 07, 2005

The Hobson and Holtz Report - Podcast #48: July 7, 2005

Content summary: The London bombings; communication plan for new media available for download; listeners’ comments (on mixing a real CEO blogger with a fake blog; explaining open source marketing; critical analysis of Virgin’s New York podcasts; political PR in the US and EU; a new podcast browser); report on raising awareness in the UK about new media; Technorati tags, Expression Engine and no answer from Technorati support; social media, trust and what’s now on/off the record; last words on the length of this show.

Show notes for July 7, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and almost live from London, England.

In this edition:

Intro:

00:29 Shel introduces the show; on the London bombings; how to give your feedback; show notes; what’s in this edition
02:29 Lee Hopkins’ communication plan PDF available for download

Listeners’ comments discussion:

03:06 Sebastian Keil‘s communication challenge (show #47: should he combine a real CEO blogger with a fake/character car blog?) - suggestions from Chris Thilik, Susan Getgood, Jay Vorhees, Andrew Marritt (at 26:16); Shel says this podcast has now turned into a multi-directional conversation, building community
12:00 James Cherkoff explains how open source marketing is about innovation and new techniques and not about brand guardians and close control
13:17 Rob at PodcastNYC critically dissects the Virgin Atlantic podcasts about New York and asks - is this stereotypical character podcast really how Virgin Atlantic wants to build its reputation?
27:21 Howard Harawitz on political PR in the US and the EU; learning about RSS and creating a podcast browser (available for download)

News and Features:

29:57 Raising awareness about blogs, RSS and other new media in the UK - Neville reports on an event in London he participated in and three tips for how communicators can make a start themselves in finding out what people are saying about their companies; comment on the London Olympics 2012
37:36 Shel on Technorati tags, how Expression Engine handles categories and how he’s still waiting for an answer from Technorati about Atom
39:24 Charles Pizzo has concerns about social media and trust - when you speak to a blogger or podcaster, are they ‘pseudo journalists’ and what’s on or off the record now? Shel and Charles discuss on the phone - do you value the people or the information and where are the boundaries now? And should we be calling blogs and podcasts “unsocial media”?
47:09 Absolutely the last time we’ll talk about the length of our show - Shel introduces commentary about podcast content, delivery and length; Neville discusses listeners’ critiques

Outro:

60:20 Hold-over topics and what some discussion themes will be for Monday’s show;
60:54 Shel outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - London bombings, Neville Hobson (he’s ok), Lee Hopkins.

Listeners’ comments discussion - Sebastian Keil, Chris Thilik, Susan Getgood, Jay Vorhees, Andrew Marritt, James Cherkoff, ChangeThis.com, Rob at PodcastNYC, Virgin Atlantic, Virgin Atlantic New York podcasts, Per Se, Todd English, English is Italian, New York Minute Show, Howard Harawitz, Blinkx. News and Features - iRiver, Google News, Technorati, Intelliseek, BlogPulse, Bloglines, PubSub, London Olympics 2012, Hilton Hyde Park, Hill & Knowlton UK, Technorati tags, Expression Engine, Atom, Charles Pizzo, Brian Kilgore, David Murray, Mike Wing interview, Julie Freeman, David Kistle (PDF), David Becker, Dan York, David Tebbutt, Max Hansen, Walter Murch, Build a Better Podcast, podcast review of Todd Cochrane’s podcasting book. Outro - Adam Curry, Daily Source Code, Rob Costlow, I Do, For Immediate Release, A Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Monday July 11…

Posted by neville on 07/07 at 10:22 PM
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Monday, July 04, 2005

The Hobson and Holtz Report - Podcast #47: July 4, 2005

Content summary: Listeners’ comments (positive opinions about podcasts; negative opinions about Virgin’s New York podcasts; sans-serif fonts and the new generation; is open source marketing open?; a suggestion for FIR #50; mixing a genuine CEO blogger with a fake Toyota Yaris blog); Six Apart upgrades TypePad; call for ideas for blogging IABC’s next conference; Steve Rubel’s first podcast; a terrible tale of a criminal blogger; from Our Correspondent Down Under.

Show notes for July 4, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

In this edition:

Intro:

00:33 Shel introduces the show; July 4 and George III; how to give your feedback; show notes; what’s in this edition

Listeners’ comments discussion:

02:06 Robert French and Mark DiJulio have some positive opinions to counter Ragan Report’s negative view on podcasts
05:07 Rob at PodcastNYC doesn’t think much of the Virgin Airlines podcasts about New York
09:11 David Becker argues that sans-serif fonts are what a whole new generation is becoming accustomed to, and wonders why open source marketing looks like it’s actually closed
19:36 Tom Keefe suggests producing a ‘Best Of…’ edition of FIR for the 50th edition on July 14. How about it?
21:10 Sebastian Keil asks what we think about mixing up a genuine CEO blogger with a fake Toyota Yaris blog. What do listeners’ think?

News and Features:

27:26 Six Apart upgrades the TypePad hosted blog service over the US holiday weekend, introducing wide-ranging new features including means to combat comment and trackback spam, and new design templates. The upgrade hasn’t gone wholly smoothly, though, for some bloggers.
36:22 Warren Bickford’s call for new ideas for blogging and podcasting the next IABC conference in 2006 - how should we expand on this year’s success?
38:40 Steve Rubel’s first podcast is short and sweet - style and substance make a good combination for a personal conversation
42:57 Shel outlines a disturbing news story, a terrible crime where the perpetrator was a blogger - how could the perp get away with talking about his perversions on a blog and no one knew?
50:31 From Our Correspondent Down Under: Lee Hopkins - opening a beer can and other podcast sound effects; how Neville, Shel, Warren and IABC have fuelled some major annoyance, frustration and jealousy; comments on Backbone Media’s corporate blogging report; blog spam and blogging services; the risks of not blogging regularly; aren’t the Aussies doing well at Wimbledon!

Outro:

60:15 Hold-over topics for Thursday’s show; Neville will be on a plane (so pre-recorded contribution)
60:44 Neville outros the show; how to give your feedback; show notes
61:37 Shel outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - July 4, George III.

Listeners’ comments discussion - David Murray, Ragan Report, Mike Wing interview, Robert French, Purina podcasts, Mark DiJulio, NASDAQ, Rob at PodcastNYC, Virgin Atlantic, David Becker, ION Systems, Gutenberg Archive, Open Source Marketing manifesto, James Cherkhoff, Johnnie Moore, Creative Commons, Wikipedia, Tom Keefe, IABC Cafe, Sebastian Keil, Toyota, GM Fastlane Blog, Bob Lutz, Thomas the Tank Engine.

News and Features - Six Apart, TypePad, TypeKey, Six Apart Status Weblog, Allan Jenkins, Expression Engine, Blogger, Richard Byrom, Warren Bickford, IABC Cafe, IABC, Charles Pizzo, Julie Freeman, David Kistle (PDF), Flickr, Steve Rubel, Dave Winer, Morning Coffee Notes, Tim Kaine, Tim Kaine campaign blog, InForum of Fargo ND, Technorati, MSN Spaces, Lee Hopkins, IABC conference blogging posse, Backbone Media, Movable Type, WordPress, Blogger, Amy Gahran.

Outro - PodcastNYC, Whirl, Palmreader, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday July 7…

Posted by neville on 07/04 at 11:30 AM
Show Notes • (7) Comments • Permalink

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