Monday, February 21, 2005

An Open Conversation with General Motors

A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. We interviewed Michael for the 21 February edition of For Immediate Release: The Hobson & Holtz Report.

In our conversation, we discussed the GM FastLane Blog, GM’s experiments with podcasting and GM’s plans for further developments with communication channels like blogs, podcasting and RSS.

Michael had some extremely interesting things to say which I’ve captured in a transcript. Please download the MP3 file and listen to the conversation as well (and see the show notes).

You can read the complete transcript on Neville’s blog.

Posted by neville on 02/21 at 02:20 PM
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