Show Notes

LInks to items mentioned in the podcast

Monday, December 12, 2005

The Hobson & Holtz Report - Podcast #93: December 12, 2005

Content summary: Yahoo! acquires del.icio.us and teams up with Six Apart to offer Movable Type; IABC adds new media categories to Gold Quill Awards; Irish government uses RSS to deliver budget information; the Wikipedia class action lawsuit website; Nokia’s blog relations campaign for the N90 smartphone; listeners’ audio and email comments (from Geneva to Zurich; PR on wealth creation; PR and propaganda; a salute to the music; best HR blog example); when IT controls communication; reaching out to truck drivers: is podcasting the way?; Lee Hopkins’ report; the music.

Show notes for December 12, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro

  • 00:25 Shel introduces the show; what the show’s about; how to contribute your comments
  • 02:01 Interview coming up on Tuesday December 13 - Rick Klau, FeedBurner
  • 02:52 We’re experimenting with a new format for the show - let us know what you think

News Briefs

Listeners’ Comments Discussion

  • 25:49 Andrew Marritt says moving from Geneva to Zurich means it’s harder to get to the ski slopes, among other things
  • 30:20 David Phillips with more on the role of PR in wealth creation, and on PR and propaganda
  • 35:54 An anonymous listener salutes our choice of music for show #85
  • 36:43 John Cass says one of the best examples of an HR blog is Microsoft’s Heather Hamilton
  • 40:39 Brother Love shouts out!

Features

  • 41:23 A sorry tale of how IT controls communication in one organization. Is this still prevalent today?
  • 53:51 Reaching out to truck drivers - is podcasting the way?
  • 62:19 From Our Correspondent Down Under: Lee Hopkins’ Report

Outro

  • 69:44 Neville wraps the show; how and where to send your comments; where to find the show notes
  • 71:09 Upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
  • 71:25 The FIR community progresses on Frappr
  • 72:16 Outro podsafe music via the Podsafe Music Network - Ragtop Cadillac by George Fletcher-Bourbon Renewal

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 15…

Posted by neville on 12/12 at 10:23 AM
Show Notes • (2) CommentsPermalink

Thursday, December 08, 2005

The Hobson & Holtz Report - Podcast #92: December 8, 2005

Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91) Wikipedia dust-ups; reflections on Les Blogs 2.0 conference and the notion of blogger civility; European publishers attack Google; upcoming FIR interview; the music.

Show notes for December 8, 2005 download mp3 podcast Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Washington, DC, USA. Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). In this Edition: Intro:

  • 00:28 Neville introduces the show; Shel‘s travellling and Neville’s back at base
  • 01:40 What the show’s about; how to contribute your comments

Listeners’ Comments Discussion:

  • 03:57 Peter Chen with an example of a proto-vlog in Australia
  • 05:28 Sallie Goetsch finds it hard keeping up with FIR’s ‘phenomenal output’; on names and spelling; working on the present state of PR, never mind what the future looks like; the future of newspapers
  • 09:01 Ron Shewchuk follows up with additional comment to the future of PR discussion in show #91
  • 11:35 Mike Strock asks if we’re aware of IBM’s podcasting guidelines
  • 13:02 Luke Armour enjoys FIR and asks what’s best for starting an ‘electronic discussion’ - a blog, wiki or something else?
  • 18:51 Howard Harawitz asks what’s the difference between PR and propaganda with a story on US government use of PR to support the war in Iraq
  • 23:22 Les Posen recounts the story the Commonwealth Bank of Australia’s guidelines for personal presentation which offended many employees
  • 28:09 Andrew Marritt suggests a good approach for how HR can use internal blogs
  • 31:36 Rob Safuto adds some thoughts to the discussion in show #91 on the future of PR re skills communicators will need
  • 35:49 Mike Soulier thinks podcasting is great; he’s interested in PR even though he’s not in PR; and some opinions on Lookout! and Internet Exploder ;)
  • 41:02 David Jones says show #91 was fantastic, summarizes one of that show’s sentiments - let’s not fall in love witb the tools - and comments on how he sees the future of PR and skills develoment in PR
  • 45:35 Trackbacks to show #91’s post, from Eric Eggertson and Kami Watson Huyse

News and Features:

Outro:

  • 82:44 Neville wraps the show; upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
  • 83:44 Both of us live on next Monday’s show; how and where to send your comments; only two weeks until Christmas; where to find the show notes
  • 86:17 Outro podsafe music via PodcastNYC - Forward Motion by Jamie Leonhart

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 12…

Posted by neville on 12/08 at 02:09 PM
Show Notes • (0) CommentsPermalink

Monday, December 05, 2005

The Hobson & Holtz Report - Podcast #91: December 5, 2005

Content summary: A special edition: Neville and Shel discuss the future of public relations and the skills communicators will need to succeed in a forever-altered communication environment. The discussion includes listener feedback.

Show notes for December 5, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

  • Detailed show notes to come.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, December 8…

Posted by shel on 12/05 at 05:33 AM
Show Notes • (0) CommentsPermalink

Thursday, December 01, 2005

The Hobson & Holtz Report - Podcast #90: December 1, 2005

Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; blogs and HR communication; experiences with Google ads; not good PR by China); moderating a panel at IABC Europe conference; British Airways catering problems continue; new Daimler Chrysler CEO and culture change; a new RSS tutorial; Firefox 1.5 is out; Blogspotting’s first podcast-focused podcast; iPod synching problems; Corante Network launches; GM Fastlane takes on marketing discussion; IBM’s first external jam; interviews from Eric Schwartzman and David Jones.

Show notes for December 1, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute conversation recorded live from Concord, California, USA, and almost live from Paris, France.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel introduces the show; future of PR discussion now on Monday’s show; what’s in today’s show’s; how to comment

Listeners’ Comments Discussion:

  • 04:10 Sally Goetsch wonders if she got under Shel’s skin; and suggests a change of intro music for the FIR book reviews podcast
  • 07:17 Lloyd Grosse is working on some ideas for new H&H Report intro music for the 100th show; and offers some personal thoughts on World AIDS Day
  • 09:34 Jeremy Wright is glad Shel’s now got Blog Marketing for review
  • 10:22 PR grad student Luke Armour’s glad he found FIR and would like to tap into us
  • 12:36 Pat Wayne asks if anyone knows how to stop Sony BMG going down the drain over the rootkit nightmare; and worries about the two sides of communication at companies in crisis
  • 20:14 Vishnu Mahmud says new communication tools like blogs and podcasts aren’t so effective in parts of Asia where teledensity is low and PC penetration even less; and some thoughts on the controversial Volkswagen suicide bomber ad early this year
  • 27:37 Mike McClary asks if we know of any organizations that use blogs in the HR communications mix?
  • 30:20 Bryan Person offers congrats on Shel’s and Neville’s participation in the Corante Network; a plug for Eric Schwartzman’s On The Record Online podcast; experiences with Google ads and the difficulty in filtering out adult-oriented material; and compliments to the Aussie cricket team
  • 37:55 Marshall Kirkpatrick wanted to make sure we saw a post and discussion of the Chinese government’s terrible PR around the recent
    Harbin chemical disaster

News and Features:

Outro:

  • 92:49 Shel wraps the show; where to send comments; where to find show notes
  • The music - Daybreak by Craymo via the Podsafe Music Network


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 5…

Posted by shel on 12/01 at 08:32 AM
Show Notes • (3) CommentsPermalink

Monday, November 28, 2005

The Hobson & Holtz Report - Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 24.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Shel introduces the show
  • 02:15 What the show is about
  • 02:37 Where to send comments
  • 03:20 Shel received his copy of “Blog Marketing” from Jeremy Wright.
  • 03:56 We now have 66 listeners on our Frappr map
  • 06:03 Our 100th show is coming up; send us a new opener!
  • 07:00 The future of PR and required skills for PR professionals will be the focus of Thursday’s show

Listeners’ comments discussion:

News:

  • 20:47 An update to the AOL Journals story
  • 27:16 A few items that fall under the notion that transparency is critical in today’s environment
  • 27:40 First, Paul English has created an IVR Cheat Sheet
  • 30:42 Second, a former Google executive has created a blog for former Google employers called Xooglers
  • 33:18 Shel revisits the press release vs. blogs discussion with a note on General Motors
  • 35:26 Jim Sinkinson gives us a shoutout
  • 35:31 Shel idents the show

Features:

  • 35:43 The future of newspapers
  • 45:55 Going the Distance, a new initiative from Steve Rubel
  • 52:25 Shel plays a commercial that’s an example of open-source marketing

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, December 1…

Posted by shel on 11/28 at 08:32 AM
Show Notes • (3) CommentsPermalink

Thursday, November 24, 2005

The Hobson and Holtz Report - Podcast #88: November 24, 2005

Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report froom Dan York, why CEOs don’t blog, listener comments, and more.

Show notes for November 24, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 74-minute conversation recorded live from West Hills, California, USA.

Download the file here (MP3, 29.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:
Intro:

  • 00:30 Shel introduces the show
  • 00:58 Shel gets personal about his Thanksgiving trip to LA
  • 02:22 Neville traveling for today’s and next Monday’s shows
  • 02:51 We’ll dedicate much of next Thursday’s show to PR skills required for working in the Web 2.0 world
  • 03:59 Where to send comments to FIR
  • 04:46 What the show’s about
  • 05:14 What we have in mind for our 100th show on January 9, 2006
  • 06:25 Fifty-two listeners have added themselves to our Frappr map

Listeners’ comments discussion:

The Show:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, November 28…

Posted by shel on 11/24 at 09:11 AM
Show Notes • (1) CommentsPermalink

Wednesday, November 23, 2005

FIR Book Review: “Naked Conversations”

In this edition of For Immediate Release book reviews, Neville and Shel discuss “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers,” the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006.

The Book:

“With a foreword by Tom Peters, author of such business bibles as ‘In Search of Excellence,’ this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.” (Promotional text.)

The Authors:

Robert ScobleRobert Scoble is a technical evangelist at Microsoft and maintains the popular blog Scobleizer. Besides blogging, Scoble is part of Microsoft’s Channel 9 videos team producing educational and evangelist mini-films targeted towards students and professional developers. He is Microsoft’s best-known blogger whose blog is read by millions of people annually and is the top-ranking business blog among Technorati’s Top 100 blogs.

Shel IsraelShel Israel writes and speaks about blogging, communications and innovation. He also consults with startups as a senior strategy and communications advisor. He is editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences. A self-proclaimed recovering publicist, Israel spent more than 20 years as a PR executive specializing in technology startups. He played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker and Sun Microsystems workstations.

The Review:

Download MP3 podcast

Download the 32-minute conversation here (MP3, 12MB), or sign up for the book reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

  • 00:22 Shel and Neville introduce the review
  • 00:45: The story behind the book’s development and the role of the book blog
  • 03:47 About Robert Scoble and about Shel Israel
  • 05:06 What the book is about and the nature of its content
  • 11:52 A concise run-down of the table of contents
  • 13:14 Neville describes what he likes about the book
  • 16:00 Shel and Neville discuss the international focus
  • 16:39 More likes
  • 17:28 Blogging with passion
  • 18:02 The ‘doing it wrong and doing it right’ contrast
  • 19:11 How the authors recognized others who contributed to the book’s development
  • 20:17 The book’s not perfect, says Shel
  • 21:18 No issues to criticize, says Neville
  • 21:58 Here are some examples, says Shel
  • 25:46 The acid test for what book buyers will think
  • 27:16 When the book’s coming out and where to buy it online
  • 29:21 Our overall conclusion
  • 29:48 About this podcast and where to find For Immediate Release.

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Publisher: Wiley Publishing, Inc.
Hardcover, 272 pages.
ISBN: 0-471-74719-X
Publish date: January 3, 2006 (UK), January 17, 2006 (USA).

Podsafe intro and outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/23 at 10:02 AM
Show Notes • (1) CommentsPermalink

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