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Sunday, January 17, 2010

FIR Live is back! Structuring communications is the topic for January 23

Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. We’re putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We’ll update this post with additional panelists as we confirm them.

Call-in and chat room details -are at our BlogTalk Radio page.

Posted by shel on 01/17 at 03:08 PM
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Friday, November 27, 2009

Introducing new FIR reporter Mark Story

Mark StoryIf you listen to FIR episode #504, you’ll hear a report filed by a new correspondent – long-time listener Mark Story who’s based in Washington, DC.

Mark is Director of New Media at the US Securities and Exchange Commission. He’s been the architect behind some interesting public experimentation with social media by the SEC including a Twitter account and live-tweeting an SEC press conference.

As a contributor to FIR, Mark’s no stranger. In his guise as Adjunct Professor at Washington’s Georgetown University, he used FIR as a study example for his students who contributed comments to shows in October 2007 and again in October 2008.

Mark will be contributing occasional reports from his personal perspective as a senior communicator working in the heart of the US federal government. (It’s worth emphasizing that what Mark is doing with FIR is in his personal capacity and does not suggest any endorsement by the SEC nor that he’s doing this in any official capacity.)

We’re thrilled to have Mark as part of the FIR family, joining Shel and Neville plus regular correspondents Dan York (in New England) and Michael Netzley (Singapore), as well as occasional contributors Eric Schwartzman (Los Angeles), David Phillips (UK) and Sallie Goetsch (Bay Area).

Welcome aboard, Mark!

Posted by neville on 11/27 at 10:40 PM
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Monday, October 19, 2009

493 will be late but it’s coming

Due to last-minute scheduling conflicts, our plans for recording FIR #493 have gone awry. It’s coming, though, in a somewhat shortened format. We expect it will be up sometime before the end of the day Eastern time. Thanks for your patience.

Posted by shel on 10/19 at 10:21 AM
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Thursday, September 17, 2009

FIR #484 delayed

Production of FIR #484 wasn’t completed—almost, but not quite—before I had to go deliver my afternoon keynote. I’ll wrap it up between flights and when I get home Thursday night. The show will be available by Friday morning. Sorry for the delay!—Shel

Posted by shel on 09/17 at 07:13 AM
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Sunday, September 06, 2009

Joe Thornley to guest co-host FIR #482

imageWhile Neville is away this coming Thursday, Thornley Fallis CEO Joe Thornley will join Shel as guest co-host.

Joe should be well known to most FIR listeners. He was an early PR blogger with his ProPR blog and is an enthusiastic practitioner of live tweeting conferences. According to his bio on the Thornley Fallis website: “He is a frequent speaker on social media issues. His recent appearances have included: the Canadian Institute’s Conferences on Internal and External Communications for Government and New Media for Communications, as a roundtable panellist on Are Blogs and Social Media Changing the Communications Landscape for the CPRS Ottawa-Gatineau and How Blogs Are Transforming Communications at the Government of Canada’s Communicators Conference 2006.”

It should be a fun show!

Photo credit: Chris Heuer

Posted by shel on 09/06 at 06:51 PM
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Monday, August 24, 2009

Would you attend an FIR conference?

Thanks to Jeremiah Owyang, we have a vision for an FIR Conference

More than once, Jeremiah has insisted he’d pay to attend an FIR conference that included Shel and Neville as speakers, along with correspondents like Dan York, Michael Netzley, Eric Schwartzman, Sallie Goetsch and David Phillips (and, who knows, maybe even Lee Hopkins)—depending on availability—along with FIR’s listeners, notably many of those who have contributed to the conversation via comments.

In addition to presentations, we envision part of the conference adopting a sort of FIRCamp approach, with presentations on the fly from whoever wants to present one, and a lot of networking, providing an opportunity for members of the FIR community to meet and engage face-to-face.

In order to determine whether we’re on to something or have taken leave of our senses, we’re asking you. This poll will remain open until September 3, so please share your opinion. We’ll deal things like location, date and price once we get a good read on the general feasibility of the notion.

Thanks for your vote!

If you’d like to embed this poll in your own blog—in a post, perhaps, or in your sidebar—please feel free to do that. Just go to the Twtpoll site for this poll and copy and paste the appropriate embed code.

Thanks for your support!

Posted by shel on 08/24 at 11:54 AM
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Tuesday, August 11, 2009

The focus is on email marketing on next FIR Live

FIR Live #16
Saturday, August 22, 2009
10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK

One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.

In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.

Please join us with your questions, observations, and stories.

FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.

After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on August 22.

Posted by shel on 08/11 at 11:25 AM
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