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Monday, December 15, 2008

FIR Live panel discussion Dec 19 on Forrester’s corporate blogging report

Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them.

That’s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff.

So if people don’t trust company blogs, what should you do about it?

If you have an opinion, please join us for a FIR Live on BlogTalk Radio panel discussion on Friday December 19 at 11 am PST, 2 pm EST, and 7 pm GMT. The panel includes (in addition to hosts Shel Holtz and Neville Hobson):

We expect to add more panel members as we approach the date of the show (and if you’d like to be on the panel, let us know).

As with all FIR Live on BlogTalk Radio shows, you’ll have the opportunity to call in and add your own opinion and perspectives or ask questions of the panelists. Just call (US number +1) 347 324 3723 at any time during the show. You can also listen to the show by dialing in to that same number, or by visiting the site and clicking the “listen” button.

We hope you’ll join us! But if you can’t make it, a recording of the show will be archived on BlogTalk Radio and issued as a regular Hobson & Holtz Report episode.

Posted by neville on 12/15 at 12:56 AM
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Tuesday, September 23, 2008

Win Conference Tickets in FIR Listener Contest

FIR Listener ContestWe’re excited to announce an FIR Listener Contest where two listeners to the premier PR podcast can win a free ticket to go to one of two terrific events:

Web 2.0 Expo Europe in Berlin, Germany, on October 21-23, 2008 – the 3-day conference and exhibition for designers and developers, product managers, entrepreneurs, VCs, marketers, business strategists and anyone passionate about creating a better web ecosystem. Free entry to all conference sessions, workshops and the expo (ticket value €1,300).

Online Video for Organizational Communications 2008 in Los Angeles, USA, on November 11, 2008 - find out how forward-thinking organizations are integrating online video communications into their public relations, corporate communications, and marketing efforts in this informative one-day conference. Free entry to all sessions (ticket value $550).

What is the Contest?

     
  1. It’s simple – create a video that conveys a thought, a concept, an idea in an imaginative way.
    2.  
  2. The video can be as long or as short as you wish, and you can use any tool you like to create it – seesmic, Qik, Kyte, Vimeo, 12seconds.tv, Utterli, YouTube, etc.
    3.  
  3. Then, publish your video online and email the link to us at fircomments [at] gmail [dot] com. Do not send us your video, just a link to where it is online.

Send in your entries by 4.30pm UK time on Monday October 6.

See the short list of rules, below.

Here’s the announcement video on seesmic today:

Contest Rules and How To Enter

     
  1. There is no entry cost to the contest. In other words, it’s free to enter.
    2.  
  2. The contest is open to entries until Monday October 6, 2008, at 4.30pm UK time.
    3.  
  3. In your email with a link to your published video, please provide your name, your email address and your location (country and city). You can also submit any other information you’d like to tell us, eg, your Twitter ID, but it’s not required to enter.
    4.  
  4. Unless you indicate otherwise in your entry or email, we will assume a geographical bias: entries from the Americas are for the US conference, entries from the rest of the world are for the European conference.
    5.  
  5. The two winners will be announced in the FIR episode on Thursday October 9, 2008.
    6.  
  6. We will not use any personal information in your email for any purpose other than related to this contest. And no one other than the judges (Neville Hobson and Shel Holtz) will see it.
    7.  
  7. There is no cash or other alternative to the prizes and contest winners are responsible for their own costs of travel, accommodation, etc, as well as any necessary permissions, eg, visas.
    8.  
  8. By entering this contest, you give us the right to make use of your video in any way we decide in connection with the FIR podcast series. We are more than happy to exercise any right under a Creative Commons license.
    9.  
  9. This contest is void where prohibited by law. Contest entrants are responsible for determining their eligibility to enter.
    10.  
  10. The judges’ decision will be final and no correspondence will be entered into about any entry.

Good luck!

Posted by neville on 09/23 at 01:28 AM
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Thursday, August 21, 2008

Live call-in show postponed to September 20

Due to Shel’s inability to keep his calendar up to date, a scheduling conflict is pushing back the live call-in show to Saturday, September 20. Sorry about that. Times are the same—10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. London. Topic is the same, too: We’ll discuss the question raised on the blog eGov.au: “I’ve often wondered about the strength of the relationship between an organisation’s commitment to internal communications and its commitment to an effective intranet. I have worked in organisations with strong internal comms cultures, but with very poor intranets.” The post came to our attention courtesy of Michael Vanderdonk.

Details here.

Posted by shel on 08/21 at 09:51 AM
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Tuesday, August 12, 2008

Next live call-in show August 23 on internal communications

UPDATE:The live call-in show has been postponed to Saturday, September 20, same times.

Our next live call-in show is set for Saturday,

August 23

September 20, at 10 a.m. Pacific, 1 p.m. Eastern, and 6 p.m. Neville time. We’ll discuss the question raised on the blog eGov.au: “I’ve often wondered about the strength of the relationship between an organisation’s commitment to internal communications and its commitment to an effective intranet. I have worked in organisations with strong internal comms cultures, but with very poor intranets.” The post came to our attention courtesy of Michael Vanderdonk. Listeners with an interest in employee communications should find this episode to be particularly intriguing! Details are on BlogTalkRadio.

Posted by shel on 08/12 at 09:52 AM
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Thursday, July 17, 2008

FIR on BlogTalk Radio July 26: Coming to grips with new communication tools

Our sixth BlogTalk Radio episode is set for Saturday, July 26. Jane Rowe raised the issue in the FIR FriendFeed Room: “At what stage to marketers and communicators really need to get to grips with new communication tools?” Opinions vary widely, and there’s already some good discussion going on in the FriendFeed Room. We hope you’ll join us at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. London. Details

Posted by shel on 07/17 at 10:54 AM
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Sunday, June 01, 2008

Addressing the PR spam question on FIR Live

Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com’s Gina Trapani started a PR Spammers wiki.

These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.

Is the PR industry guilty of nothing less than being purveyors of spam? Is it about a lack of knowledge and skills in blogger and media relations? What role and responsibility do the database companies and the professional associations have in educating PR people?

Or is it simply all about a lack of common sense and taking care?

What seems pretty clear is that too few in the PR profession seem to be paying any attention.

On Wednesday June 11, 2008, For Immediate Release will host a call-in community discussion on FIR Live on BlogTalk Radio, in which you can take part if you have a point of view.

Members of the media database industry, PR professionals and media people will be part of an expert panel to lead debate and discussion of this thorny issue. Influential bloggers include Stowe Boyd, Susan Getgood and David Phillips.

The original idea for this debate comes from John Cass and Jason Falls; see their blog posts for detailed background information.

The live show will take place over the course of an hour on June 11 beginning at 10am PDT/ 1pm EDT / 6pm UK time. You can listen by visiting FIR Live on BlogTalk Radio or by calling +1 347 324 3723, which is also the number to call if you want to participate.

A recording of the show will be published as an FIR podcast (subscribe).

Add your voice.

Posted by neville on 06/01 at 12:44 AM
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Sunday, May 25, 2008

Join the FIR room in FriendFeed

friendfeedroomfir

One thing we like doing and talking about on FIR is experimenting with different and new ways of communicating.

And if you have a point of view you want to share with the FIR community, you have multiple ways of doing that. Email, comment lines, direct audio commenting on the website, Facebook group, discussion forum… it’s a long list of places you can use.

We’ve just added a new one - a room in FriendFeed.

FriendFeed is a relatively new web service, started in October 2007, as an aggregation tool that lets you keep track of your friends across over 30 different social networks. But it’s rapidly evolving into a dynamic conversational and engagement channel as people think of interesting ways to use it.

Rooms is one such development, announced last week. So we now have an FIR room as another place you can use to connect with the FIR community.

Seen something you think would be a good topic for an FIR news item? Or you have a point of view you want to express on an item already shared in the FIR room? Share it all in the room.

Will this replace the existing ways in which you can communicate with the FIR community? As we’re fond of saying, it depends. How you want to use it, how we want to use it - time will tell.

Anyone can join the FIR room. And anyone can subscribe to the FIR room RSS feed.

We have a handful of members so far. Take a look and see what you think. While you’re there, why not let everyone know what you think? Or via any of our other channels.

You have the choice.

Posted by neville on 05/25 at 12:42 AM
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