Monday, July 07, 2014

The Hobson & Holtz Report - Podcast #763: July 7, 2014

FIRIntro: CustomScoop’s "Media Bullseye Roundtable" joining the FIR Podcast Network, changes in how to subscribe to "TV @ Work";

Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo;

News That Fits: The future of the workforce may be part-time says Google; Dan York’s Tech Report: goodbye Orkut, Skype ends developer program, and more; the rise of social professional networks; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; British firms lose £46K ($78K) per year due to negative online content; Igloo Software promo; the past week on the FIR Podcast Network; language matters in the customer experience;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 7, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 14…

Posted by neville on 07/07 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, July 02, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 29: July 2, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael interview #ThoughtLeader Lydia Sugarman in what she describes as a 50,000 feet-level conversation. Lydia’s definition of a #ThoughtLeader is someone who can take prevailing tools and ideas and re-work them into something new that better serves people.

Lydia shares her insights about marketing automation and how companies, especially those transitioning from traditional marketing to automation, find the right technologies or tools and use these tools to be successful. In marketing automation, you can have a 360 degree view of the customer that will help you better define their needs and respond to those needs. Relating her point to the Thought Leadership Funnel (http://thinkaha.com/thoughtleadershipfunnel), Lydia points out that marketing automation allows a 360 degree view of customers in real time and enables the company to nurture the customers to becoming advocates.

Lydia SugarmanLydia notes that some companies or individuals get intimidated by the cost of investing in marketing automation. She cites a recent study that differentiated first-time marketing automation buyers with established marketing automation users. The study found that buyers are cost-conscious and customers are feature-focused. What this means is that companies need to look at marketing automation as a worthwhile investment and it sets the beginning of everything for a company.

The interview touches on the question of choosing the right technology for automation, and here, Lydia points out that technology is not the end-all and be-all because technologies are just tools, relationships are more important. Keep return on relationship in mind vs. return on investment. Another interesting topic discussed was the frequently asked question on whether all employees should be advocates, to which Lydia says that employees should always have the excitement and passion, and knowing that they are making a difference would convert them into advocates.

Mitchell asks, when automation allows a 360 degree view of a customer, how much of the organization should be able to access that view? Lydia gives an interesting response where, technically, not all need to see everything. Marketing, sales, even accounting can have access to that 360 degree view but they need permission to see certain information, and the marketing automation tool should be able to have that feature.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• The worst thing for any company is for people to just come in & go through the motions, complacent, with no contribution. @venntive
• The tools are out there, it’s just a matter of using them. @venntive
• People talk! We just want to give a reason for them to speak well of us. @venntive
• We need to have a marketing dashboard. @happyabout


Guest Bio:

Lydia is the founder and owner of Venntive, a B2B technology company that offers an integrated platform for marketing automation, sales and relationship management applications. It specializes in developing and executing strategic online marketing and sales plans via Integrated Agile Marketing engagement.
To find out more about Lydia Sugarman, visit the website: http://www.venntive.com or follow @venntive on Twitter.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/02 at 12:41 PM
(0) Comments • Permalink

Tuesday, July 01, 2014

FIR presents AllthingsIC with Rachel Miller episode 8 July 1 2014

Every month, Rachel Miller presents the latest news and views from an internal communication perspective.

AllThingsICWelcome to the eighth episode of All Things IC with Rachel Miller.

In this podcast Rachel highlights The Big Yak unconference she recently co-hosted alongside her fellow The IC Crowd co-founders Jenni Wheller and Dana Leeson. It was held at eBay’s offices in London on Saturday 28 June and was attended by approx 150 communicators. Rachel interviews some of the delegates and shares what was discussed. Plus she interviews Ciara O’Keeffe from new mobile app provider Beem, to discover how companies are blending internal and external communication.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir8 so you can grab a cup of tea, sit back and relax and enjoy the show.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2014 I was awarded the inaugural Best Individual Contribution to Internal Communication award from the Chartered Institute of Public Relations (CIPR Inside). I was named one of the UK’s leading social business influencers in 2013, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 07/01 at 01:56 PM
AllthingsIC • (0) Comments • Permalink

FIR On Strategy with Andrea Vascellari: Digital Strategy - Planning

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework,” an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series is linked to the related episode of the FIR On Strategy podcast.

The “planning” phase of your strategic communication plans is about aligning the resources and prioritizing the actions of an organization as it strives to achieve its goals. Whether you are working on a PR or a marketing initiative, a good plan is meant to serve as a roadmap.

Adaptive Digital Strategy Framework - Process
Get the full-sized image here

A solid communication plan will make it possible to target your communication accurately in the short and long term helping you map out how to raise the profile of an organization over time. A plan makes your communication more efficient, effective, and lasting. Here’s a summary of the posts and podcast episodes that explore the planning phase of the Adaptive Digital Strategy Framework.

I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.

Posted by shel on 07/01 at 08:24 AM
FIR On Strategy • (0) Comments • Permalink

AMP UP Your Social Media #28: B2C Social Relationships with Scott Monty

AMP UP Your Social MediaScott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.

“The great thing about social is that it’s not about the technology… it’s about a mindset.”

Scott offers tips for social media marketers on how to gain customers’ trust:

  1. Create human bonds. People have a hard time trusting companies, but they do trust people. Don’t focus only on transactional relationships, but also human bonds. When people feel like they are being listened to and appreciated, they will have stronger connection with the company. This will help with future prospects who may turn to those people for references.
  2. Put the company in control of social media relationships. Your company has a more meaningful understanding of your product than any social media agency will. You will understand how to turn the collected data into insights that can be processed by different parts of the organization. Agencies aren’t as reliable because they have a higher turnover rate and won’t be able to spread the data throughout the company in order to be successful..
  3. Pay attention to customers’ wants and needs. Pick a person to be the face of the company who will interact with individuals. Pay attention to where your customers spend their time, what they are doing, and what their expectations are when it comes to a brand. This will give you the opportunity to form a relationship that allows your customers to appreciate your company on a more personal level.

Scott would love to hear from you! Chat with him on Twitter or find him at http://www.scottmonty.com/

About Scott Monty

Scott MontyScott Monty graduated from Boston University’s School of Medicine with a Master’s in Medical Science, but it wasn’t until the early 2000s when he had kids that he began to blog. That started his career in social media, which led to his important positions in companies like Crayon and Ford. With six years of experience in Ford, Scott has been named as one of the top 10 influencers in social media by Forbes.


Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 07/01 at 08:05 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Monday, June 30, 2014

The Hobson & Holtz Report - Podcast #762: June 30, 2014

FIRIntro: ‘Mobile Mind Shift’ book review actually coming this week;

Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo;

News That Fits: The truth about Facebook’s organic reach; Michael Netzley’s Asia Report: how QR code functionality is helping to boost the economic fortunes of a Japanese village, and more; PR pitching from PR Hacker: spamming on an industrial scale?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; can attention replace the pageview?; Dan York’s Tech Report recorded in Windsor, England; Igloo Software promo; the past week on the FIR Podcast Network; drawing the legal line on the right to resell ebooks; diary reminder: Neville speaking on July 7 at House of Commons debate on the ethics of wearable technology;

Music from Assembly of Dust; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 30, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 7…

Posted by neville on 06/30 at 12:55 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, June 27, 2014

TV@Work #5 - 07/27/14 - Drew Keller

Valuable insights from a great video storyteller.

TV@WorkWelcome to episode #5 of TV@Work. If you like the show, please share it with your friends by sending them to this link to the show blog.

Drew Keller
This edition features an interview with Drew Keller, media consultant, instructor and founder of StoryGuide.net. Drew really knows his stuff, whether it’s time-honoured video storytelling techniques or insights into the latest trends in digital media.

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:
Download the MP3 file (18Mb, 35 minutes)
Get the show in MP3 on iTunes
Subscribe to the TV At Work RSS feed, MP3 version
Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone

About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 06/27 at 03:01 PM
Show Notes • TV@Work • (0) Comments • Permalink

Wednesday, June 25, 2014

FIR on Higher Education #13: An Interview with Fortune Managing Editor Andy Serwer

Have an interesting pitch that might resonate with a reputable publication like Fortune Magazine / fortune.com? In episode 13 of FIR on Higher Education, Fortune managing editor Andy Serwer talks about how to approach this.

Andy also discusses the state of business journalism in 2014, how Fortune is innovating and its split from Time Inc.

Among his advice to commentators and professors on conducting interviews: “Have a focused idea. Have a real voice and have something that is differentiated. People’s attention spans are shorter and shorter and so you have to keep things succinct. There is a rythmn to having a conversation or interview.”

To PR professionals, he advises: “Do your homework. People write me and say ‘Dear Andrew’. That is my name but no one calls me that. When someone sends me that, it shows they don’t know me.”

After the interview, I provide a short report on Serwer’s actual talk to students at UNC School’s of Journalism, while technology correspondent Harry Hawk discusses how Facebook advertising can be leveraged by higher education communicators during crisis situations.

About Andy Serwer

Andy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by NewsBios.com. Serwer is based out of Time Warner’s New York City office.  He has been managing editor at Fortune since November, 2006.

Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.

Before becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. He has also written for Time, Sports Illustrated and SLAM Magazine.

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/25 at 01:24 PM
Show Notes • Higher Education • (0) Comments • Permalink

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 28: June 25, 2014

Thought Leadership with Mitchell and Michael In this episode, Mitchell and Michael share views with #ThoughtLeader Peter Sterlacci all the way from Kyoto, Japan. As the person recognized to pioneer personal branding in Japan, Peter sees his work to be a “lot of fun with lots of challenges”. And even though he can speak Japanese (though not fluently), he is more inclined to work with non-traditional businesses and people who have a global perspective and who see the English language as a tool to be successful. He defines #ThoughtLeaders as experts in their field and who significantly make a difference by giving something of value that people can actually use in their business or personal lives. Peter says a #ThoughtLeader who wants to develop his/her personal brand must know what differentiates him/her from everybody else who has done something similar or has a similar skills set. And then you must be able to communicate that in a clear, consistent and constant manner, particularly online.

Peter SterlacciGoing deeper into the issue of personal branding vis-à-vis the company brand, Peter explains that in today’s world, companies have realized that allowing and enabling employees to bring in their personal brand and incorporate their authenticity into the company brand really works and builds business. This is the new norm as opposed to the traditional view that companies must disable their employee’s personal brand to protect the company brand. One effective way to bring out personal brand to help build the company brand is by joining groups on LinkedIn. In any case, LinkedIn has become the top resource for building anyone’s personal brand.

Commenting on the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel), Peter notes the importance of engagement and why it is critical in #ThoughtLeadership given that it is where people become truly, actively involved. He mentions one challenge in going through the engagement part, and that is how to sift through the people who are trying to engage with you to find those who are really providing value and addressing your needs.

In the interview, Peter also reveals his two unique mentors that helped him trail blaze in the field of personal branding in Japan. He also shares valuable tips on how to develop your personal brand and bring it out to the world.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.
• As a #ThoughtLeader, you got to have a personal brand. @happyabout
• Companies are now realizing that their biggest commodity is the people who work there and they want to retain them. @petersterlacci
• When you speak of a brand, try to just be something to some people, not everything to everyone. @petersterlacci
• Whether a product, a service or a person has some value to promise to the world and that’s what builds the brand. @petersterlacci


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/25 at 10:14 AM
(0) Comments • Permalink

FIR presents Linked Conversations with Chuck Hester, Episode 18: June 25, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is devoted entirely to a very special guest: Craig Johnson, the author the Walt Longmire mystery series.  Craig’s books are the basis for the hit A&E drama, Longmire, starring Robert Taylor, Lou Diamond Phillips, and Katee Sackoff. His latest novel in the series – By Any Other Name – just published in May and rose to number six on the New York Time Best Seller list.

Craig Johnson, author of the Walt Longmire mystery seriesPopular in the US and Europe, The Cold Dish was a Dilys Award finalist and the French edition won Le Prix du Polar Nouvel Observateur/BibliObs. He has been honored with the Wyoming State Historical Association’s Book of the Year, France’s Le Prix 813. He’s a Western Writers of America’s Spur Award winner and the Mountains & Plains Independent Booksellers’ Book of the Year. The Dark Horse, the fifth in the Walt Longmire series, was a Publishers Weekly Best Book of the Year. Hell Is Empty, selected by Library Journal as the Best Mystery of the Year, was a New York Times best seller, as was As the Crow Flies.

Johnson lives in Ucross, Wyoming, population 25.

For fans of the series who have not read the books I highly recommend you do so!

Craig Johnson is active on social media with a Facebook fan page with more than 10,000 likes, and a Twitter account (he participates in Twitter chats on occasion). You can connect with Craig on social media through his Facebook page. His Twitter handle is @ucrosspop25. For more information on Craig, check out his website.

It’s an amazing interview and a lot of fun. Enjoy!

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/25 at 10:07 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, June 23, 2014

The Hobson & Holtz Report - Podcast #761: June 23, 2014

FIRIntro: Mobile Mind Shift FIR Book Review coming;

Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo;

News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: ICANN conference in London, and more; listener comments from the FIR Podcast Community on Google+; the caveats on paid promotions in Facebook: Harry Hawk explains; Igloo Software promo; the past week on the FIR Podcast Network; iBeacon and Nearby signal era of proximity-aware communication;

Music from Eli Uno; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 30…

Posted by neville on 06/23 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, June 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 27: June 19, 2014

Thought Leadership with Mitchell and Michael


In this episode, Michael and Mitchell share insights with #ThoughtLeader Kim Chandler McDonald (@KimmiCFlatWorld). Kim is known as an innovation advocate, adviser, and strategist who recently won recognition for her book, “Innovation: How Innovators Think, Act, and Change Our World” (http://www.amazon.com/Kim-Chandler-McDonald/e/B00BOGRVWO). She defines a #ThoughtLeader as someone who is as engaging as they are engaged on issues, which could be a service, product, or idea. Kim believes that #ThoughtLeaders are and should be pleasant people, quoting the old adage: “You catch more flies with honey than with vinegar.”

Kim Chandler McDonaldIn the interview, Kim discusses flat world navigation and why is it important in today’s global digital economy. In being the world’s first branded flat world navigator, she said she drew inspiration from Pulitzer-winning journalist Thomas Friedman, who wrote the book, “The World Is Flat.” In today’s world, traditional boundaries no longer matter, and globalization has leveled the playing field in business. The role of flat world navigators is to build bridges for businesses and be connectors and collaborators who use both traditional and innovative tools and technologies. Kim further explains that the effect of changing perspectives in terms of your professional and personal footprints in the global digital economy is that it brings about societal change. The younger generation is less likely to be going to war with someone who is their Facebook friend from across the world.

As the world’s first branded flat world navigator, Kim shares her secret on how she was able to establish relationships with more than a hundred hardcore innovators from around the world to make her book. Did she use a complex research methodology? Kim says the key to her achievement was that she was gracious in asking people to become involved in her project. She asked her interviewees nicely – and used her flat world navigation skills to make and maintain relationships.

Kim also shares why she believes it is no longer appropriate to call it I.T., or Information Technology; rather, it should called U.T., or User Technology. And the R.O.I should not just be considered a Return on Investment, but a Return on Involvement.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Doing business in the global digital economy is less about sales execs and more about making and maintaining dynamic relationships. @KimmiCFlatWorld
• Business is changing, and you have to morph and learn to change yourself, the process, and the environment around you. @happyabout
• The key aspect to being a flat world navigator is being involved. You have to be authentically engaged with people. @KimmiCFlatWorld
• Flat world navigation can change the balance of corporate power. @ KimmiCFlatWorld

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/19 at 04:53 PM
Thought Leadership • (0) Comments • Permalink

Wednesday, June 18, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 17: June 18, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a new initiative at LinkedIn that allows their employees to perform Random Acts of Kindness. More info on this in a LinkedIn blog post from Rachel Diamond, LinkedIn’s Employee Experience Lead.

Plus I’ll share a post I published on LinkedIn on why you need to take the meeting.

My guest this week is Kathy Bernard. Kathy is a public speaker, LinkedIn expert and LinkedIn profile optimizer who trains companies on how to use LinkedIn for selling, recruiting and fundraising through her LinkedWISE.com business.

She is also the creator of Get a Job Tips, a step-by-step site that helps the unemployed and miserably employed, as well as college students, land the jobs they want. She has received 33 awards for communications excellence and has a knack for translating complex concepts into powerful action steps to help you sell, recruit, fundraise, or get a job using LinkedIn.

More about Kathy can be found on her LinkedIn profile.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/18 at 07:58 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Tuesday, June 17, 2014

FIR B2B #11: Rewarding Marketers for – Gasp! – Sales Results

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

The collaborative economy presents new opportunities for efficiency by leveraging resources across multiple clients so people, equipment and space don’t go unused. It’s a huge trend that’s being brilliantly documented by Jeremiah Owyang and exemplified by such high profile startups as Airbnb and Uber, and it’s coming to B2B. However, outsourcing your brand to people you may never even meet carries some risks. One company we know employs contract writers through a content marketing agency and has never even met some of the people who have been writing under its brand for years. We think there’s an ugly downside to the sharing economy that B2B executives need to consider.

McKinsey just published research about the digital firm of the future and the need for companies to embrace digital media at every level. Digital isn’t something you can bolt onto the company as an afterthought; it’s central to providing the collaboration that makes your internal processes more efficient and to forming closer bonds with your customers. We know that a lot of companies give lip service to digital integration but few have accomplished it. The recent Innovation report from the New York Times highlighted the fact that even companies that are thought of as leaders can be mired in the past.

Special Guest: Debbie Qaqish, Revenue Marketer

Our special guest is Debbie Qaqish, a 30-year veteran of B2B sales and marketing, co-founder of Pedowitz Group and a leader in helping organizations connect marketing to revenue. She’s also the author of the book Rise of the Revenue Marketer: An Executive Playbook.

Revenue marketing is about tying marketing activities to bottom-line revenue. Debbie notes that few marketers actually understand the sales organizations they serve. When incentives and organizational goals are tied to sales, then everybody becomes part of the marketing picture. There are two kinds of CMO’s, she says: those who put their heads in the sand and treat digital as a set of new toys, and those who understand that revenue marketing is a way for CMOs to gain a seat back at the executive table.

Marketing is undergoing a transformation that is no less dramatic than the one that took marketers from index cards to CRM systems. Many marketers are still stuck in the traditional creative role, but analytics has taken center stage and Debbie believes it requires a new set of skills. Bottom line, though: There’s never been a better time to be a marketer.

Follow @DebbieQaqish on Twitter

Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 06/17 at 12:04 PM
FIR B2B • (0) Comments • Permalink

Monday, June 16, 2014

FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark

FIR Presents Inside PRMartin here.

On today’s show, it’s Joe and me. Gini will be back in a couple of weeks. And throughout the summer, we’ll be having a few more two-handers when one of us is away – but we’ll keep recording!

We start off discussing the recent DDOS attacks on Feedly and Evernote that happened just before we recorded.

And we remark on how the two companies took different approaches when it came to communicating their situations to customers.

Feedly posted notifications on its Twitter feed and blog but nothing on Facebook.

Evernote updated its Twitter feed and used the same content on Facebook. But the company did not post on either of its two blogs.

Here are a few suggestions for communicating during a crisis that came out of our conversation:

  • Use your owned property – your blog or newsroom – to break the news and continue sharing regular updates there.
  • When posting updates on Twitter, link back to your blog to add details and context to the situation.
  • Personalize your message. Record a video or short series of videos to let people know what happened and the steps you’re taking to fix it.
  • By all means post on Facebook, but if you’re not buying ads, know that not as many people will see your news as on other sources.
  • Take a page from MSM and be consistent with your communications. Let people know when they’ll hear back from you. That way people will know you’re on top of things and more news will follow.

In the second part of the show, I offer my take on the 2014 IABC World Conference that was taking place in Toronto. One highlight was a talk by Leslie Quinton on the human side of crisis communications and how important it is to always remember your moral compass; that is, continue to ask yourself if what you’re doing is the right thing to do.

I also caught up with Shel Holtz who, if you haven’t seen him speak, is always a sharp, insightful and engaging presenter. He talked about visual storytelling and presented a strong case for why all communicators should move in that direction.

If you haven’t been to an IABC World Conference, it’s worth looking into because it offers you an opportunity to meet and learn from communicators around the globe. Next year’s conference is in San Francisco, June 14 to 17, 2015.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/16 at 02:50 PM
Show Notes • Inside PR • (0) Comments • Permalink
Page 18 of 119 pages ‹ First  < 16 17 18 19 20 >  Last ›