Tuesday, October 28, 2014

FIR B2B #18: John Fox on Why Marketers Need to Get Out of the Office

FIR B2BIn this episode:

News & Trends

Only a minority of marketers are satisfied with their content marketing efforts, according to the annual Content Marketing Institute/MarketingProfs survey. But only about one-third have a documented content marketing strategy and even fewer measure ROI. Could there be a correlation there? If you don’t have measures of success, your program will fail.

New research by The Economist Group and Peppercomm finds that B2B buyers define “quality content” as that which “contains timely or unique information,” “helps me to understand a complex issue in simple terms” is interesting or presents a unique perspective. So there are some guidelines marketers can run with.

Marketo continues its creative series of e-books with a new one called Real Marketer Stories that presents one tip from each from 20 marketers. What’s cool is how Marketo packaged the piece in a colorful comic book format and designated each marketer with a “superpower.” Creativity often comes from taking a different approach.

It’s perhaps not surprising that 94% of B2B buyers report conducting some degree of research online before making a business purchase, and that 55% do so for at least half of their purchases. But what’s really interesting about this new research from Acquity Group is that more than 83% of buyers say they use supplier websites to conduct research. The bad news: only 37% say those resources are useful.

In an excellent example of how a company is getting outside its comfort zone to reach a new market, IBM is teaming up with Wharton to offer CMO education. Perhaps the forecast that CMOs will soon spend more on technology than CIOs has something to do with that.

Special Guest: John Fox

This week’s guest is John Fox, president and founder of Venture Marketing and a self-described CMO-for-hire. John has led the launch or re-launch of 44 companies, resulting in double and triple-digit growth for every client served. He’s also author of Marketing-Playbook, 102 Proven Strategies to Grow B2B Sales and 99 Questions to Jump Start Your Partner Channel Brain. John thinks all the talk of a radically new B2B buyer journey is overblown. The process hasn’t really changed all that much, he says in this interview. He has provocative thoughts on what content really motivates buyers.

Follow John on Twitter.

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About Your Host

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 10/28 at 04:32 AM
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Monday, October 27, 2014

The Hobson & Holtz Report - Podcast #779: October 27, 2014

FIRWe’re together in London, recording face-to-face instead of at remote ends of a Skype call, with a different format for this episode: conversation and opinion, not reports, on the broad theme of experiences.

Intro: Neville recognized for Outstanding Contribution to Social Media in the UK Social Media Awards, Shel named Platinum Fellow of Mayo Clinic Center for Social Media;

Quick News: Fake news sites are spreading Ebola fears, Nokia name will live on in Microsoft’s entry-level phones, employees who socialize on internal social networks are less likely to get laid off; Ragan promo;

News That Fits: Experiences during a day of touring in London #1: Babylon at the Roof Gardens; Dan York’s Tech Report: TwitPic, Facebook Rooms, Ello; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; Igloo Software promo; Michael Netzley’s Asia Report: an Australian government ad campaign targeted at illegal immigrants, miscommunication between China and the US; experiences during a day of touring in London #2: the London Underground engineering works, the London Eye (and the London Dungeon) including the 4D experience, The Tea Room at Harrod’s, the Samsung Gear 2 Neo smartwatch;

Music from A Beautiful Curse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 27, 2014: An 88-minute podcast recorded live from London, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 3…

Posted by neville on 10/27 at 08:31 AM
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Friday, October 24, 2014

FIR Speakers and Speeches: In conversation with Millennials at Syracuse University London

Syracuse University LondonThe ability to effectively communicate across cultures is rapidly becoming a required competency – and not only for those who plan to travel, live or work abroad.

It’s the broad topic of study for a group of Millennials at Syracuse University London campus, aka the #CRS400 class, a group FIR co-host Neville Hobson had the pleasure of meeting on October 6, 2014. Invited by course professor Dr Barbara Gibson, Neville delivered a presentation to the class followed by an informal discussion that was recorded and is the content of this podcast.

Introduced by Barbara, the discussion includes a series of Q&A with Neville together with shared perspectives and insights on social media, online marketing, brand behaviours, and more from a group we frequently comment on in The Hobson and Holtz Report weekly show.

Now, here’s a chance to hear directly from a group of Millennials who tell us what they actually do think about social media and more.

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About the Course Leader

Barbara GibsonDr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business. Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”

With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international Chair of the International Association of Business Communicators (IABC). She currently serves as President of the UK chapter of the Society for Intercultural Education, Training & Research (SIETAR).

She lectures on intercultural communication and global management subjects at both undergraduate and postgraduate levels for a number of institutions, including Birkbeck, University of London; Syracuse University London Program; Hult International Business School - London; and Oklahoma City University in Singapore.

  • Connect with Barbara on Twitter: @barb_g.

About the Course

This course explores both intercultural communication and social media, examining how our cultures affect our use of social media and how social media may affect our cultures.

The course is designed to increase intercultural communication competence, including increasing the student’s cultural self-awareness, heightening cultural sensory perception, and developing the ability to adapt thinking, behaviour and strategies to achieve more effective communication.  It also aims to develop a broader understanding of social media as a means for global communication, and as a data source for research.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by neville on 10/24 at 11:31 PM
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Thursday, October 23, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 45: October 23, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview Brian Lawley (@BrianLawley).

Brian discussed how and why product managers and product marketers should be thought leaders in their area of focus. Also, how organizations should support them in becoming thought leaders.

Brian Lawley is the CEO and Founder of the 280 Group. He is the author three best-selling books, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). Brian LawleyHe was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.

More about Brian at http://www.280group.com/company/team/

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/23 at 07:05 PM
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Wednesday, October 22, 2014

Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story

Media Bullseye Roundtable

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss:

—How to effectively benchmark performance using web analytics.

—How to determine the ROI of PR (and what to do when a client asks you to do the impossible).

—How to use Twitter to communicate during a crisis.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/22 at 04:52 PM
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FIR on Higher Education #21 – Harvard Business School CMO Brian Kenny on Marketing Leadership

How do you balance stakeholder priorities in leading a school’s marketing and communications operations? How do you build consensus without getting bogged down in politics?

These are among the questions addressed on episode #21 with guest Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School.

Brian provides tips on how to lead a marketing and communications office. We cover:

• The lessons Brian learned in launching a new brand campaign when he first joined Harvard Business School in 2008.
• How Brian mobilizes and empowers his team.
• How Harvard Business School balanced competing internal points of view and ultimately adopted a paid model for online courses.
• Advice on starting in a new role in marketing and communications.

In our reports section, I share findings from the Chronicle of Higher Education’s survey of Professors Who Taught a MOOC, while contributor Harry Hawk discusses big data and higher education.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Brian Kenny
Brian brings two decades of experience in developing marketing strategies and plans for large global institutions to his role at Harvard Business School (HBS). As the School’s first Chief Marketing and Communications Officer, he has oversight of the HBS brand globally, including coordinating the planning and implementation of all the School’s marketing, communications and public relations efforts around the world. Working with the dean’s executive team and leading HBS faculty, Brian oversees the alignment of branding, marketing, and media relations efforts across the HBS enterprise including the MBA program, Executive Education, and HBS Publishing.

Brian has led multifunctional marketing teams in several global institutions spanning a number of industry sectors. Most recently he was Vice President of Marketing and Communications at Northeastern University, where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing programs for Genuity, a $2 billion Internet company. In addition, he has held marketing leadership positions at various other organizations, including Arthur D. Little and Boston University.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/22 at 09:35 AM
Show Notes • Higher Education • (1) Comments • Permalink

Monday, October 20, 2014

The Hobson & Holtz Report - Podcast #778: October 20, 2014

FIRIntro: Shel’s in Copenhagen, Neville just got back from Sweden, so this show is a ‘compilation episode’; coming this week - podcast with Syracuse University  London campus students;

Quick News: McDonald’s hires former MythBusters host to address food issues, BBC launches WhatsApp service in West Africa to help people be better informed about Ebola, marketers flee from YouTube in favour of videos on Facebook, internet trolls in the UK face up to two years in jail under new laws; Ragan promo;

News That Fits: Introducing ‘digital naturals,’ replacing ‘digital natives’ and ‘digital immigrants’ - will it fare well?; Dan York’s Tech Report; a brief conversation about executives and intranets with IntraTeam’s Kurt Kragh Sorenson; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; from “The Internet of Caring Things:” The doctor will see you now - via Google; Michael Netzley’s Asia Report; Igloo Software promo; last week on the FIR Podcast Network; travel industry gets what others must figure out: employees are your best spokespeople;

Music from Holly Benton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 20, 2014: An 70-minute podcast recorded live from Wokingham, Berkshire, England, and Copenhagen, Denmark.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 27…

Posted by neville on 10/20 at 02:01 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Friday, October 17, 2014

FIR Presents Young PR Pros: Good PR and Blogger Relations

Young PR Pros In this episode our hosts Kristine D’Arbelles and Julia Kent talk about some good PR and how blogger relations made it happen.

Although not a completely new concept in PR and communications, blogger relations has grown into an excellent way to get your message out through a non-traditional gatekeeper. Back in the day, your only gatekeeper was journalists. If you wanted to be featured on the 6 o’clock news, you had to build relationships with the right journalists, editors, producers, etc. Today bloggers can be equally as powerful gatekeepers. In fact, some bloggers have a stronger and more dedicated followings through website hits and social media followers than the local newspaper. As a young professional entering their new career, don’t discount the possibilities of a good blogger relations strategy.

To demonstrate the possibilities, Kristine and Julia share their experience as bloggers. Julia shares her experience as a book club blogger and how it landed her an interview on TV as a subject matter expert. Kristine shares her Cardel Homes story. Cardel, a local home builder, invited bloggers and their spouses to truly experience what a Cardel home has to offer - and what better way then to host a small get together complete with wine and delicious food. Bloggers got to experience first hand the versatility of the home. The Cardel example shows PR professionals and communicators that using blogger relations can go beyond the basic “pitch” and the online world.

The other lesson learned here is that young professionals are encouraged to take advantage of the blogger relations trend in PR and communications to make a name for themselves as they build a career. Improve your writing skills and get experience in social media strategies by building your own strategy to gain new followers and readers.

What about you? Have you started a blog to help build your personal brand? Do you have a good blogger relations story to share?

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 10/17 at 04:41 AM
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Chats with Chip #3: Matt Cookson of Cookson Strategies

Chats with ChipIn this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular.

Matt is a man of many talents, and therefore, many titles. In addition to being President and Founder of Cookson Strategies, he is also the Executive Director of the New Hampshire High Tech Council, and Chief Communications and Marketing Officer for Antioch University. In his free time, he is a member of the board of directors of Stay Work Play New Hampshire, which he helped to found.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/17 at 03:57 AM
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Wednesday, October 15, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 44: October 15, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode we hung out with Eileen McDargh and talked the about the benefits of resiliency to both organizations and thought leaders.

Eileen McDargh (@macdarling) provides customized content, interaction, and insights designed to help individuals develop resilience skills for leadership and life. Her inspirational speeches are sought after by meeting planners around the world.

Eileen McDarghAs a facilitator, she works intensely with executive teams in off-sites and functional meetings to address interpersonal dynamics, tackle issues, and produce specific results. “She makes strong teams even stronger,” Dr. Rob Kowalski, Global Head Novartis.

As a consultant, she helps organizations execute key in-person events from small strategic planning sessions to large-scale company-wide meetings. She works with planning teams to give them creative input on everything from theme to program flow, pacing and training.

As a moderator or emcee, Eileen helps create audience-centered questions, provides continuity, and offer in-the-moment humor and information.

More about Eileen at linkedin.com/in/EileenMcDargh


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/15 at 03:58 PM
Thought Leadership • (0) Comments • Permalink

FIR presents Linked Conversations with Chuck Hester, Episode 22: October 15, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover major changes in LinkedIn’s Terms of Service and User Agreement. VERY positive changes, in fact.

Here’s a link to the LinkedIn blog post that explains it all.

I also cover a recent blog post I wrote on LinkedIn about Reviving the Lost Art of Connecting. You can see it and my other LinkedIn posts here.

Finally, my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order here. Exclusively for my listeners, you can get 25 percent off by using the code:

SM4Boomers (case sensitive)

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/15 at 08:34 AM
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Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam

Media Bullseye Roundtable

While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics:

—Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu.

—Tips for PR pros using LinkedIn.

—Ebola and handling communications in a panic situation.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/15 at 04:09 AM
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Monday, October 13, 2014

The Hobson & Holtz Report - Podcast #777: October 13, 2014

FIRShel was in New York to record this episode, now in Warsaw, Poland, with Copenhagen, Denmark, his next stop next week; FIR dinner planned for Wed Oct 29 when Shel’s in London that week; Neville recorded a podcast with Barb Gibson’s class of Millennials at Syracuse University London campus, coming soon;

Quick News: Online social media usage at its highest when business activity is at its lowest says new research, study says teens are abandoning Facebook (again), comedy club in Spain charges per laugh with facial recognition technology, SnapChat breach shouldn’t deter marketers; Ragan promo;

News That Fits: The Millennial you’re targeting probably doesn’t exist; Michael Netzley’s Asia Report: do Western media exhibit a bias toward China?, journalism’s biggest competitors are things that don’t even look like journalism; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; linear measurement doesn’t work in social media; Dan York’s Tech Report: Dan’s heading to ICANN 51 this week in Los Angeles, Google+ polls, developments in Ello; Igloo Software promo; last week on the FIR Podcast Network; most of the purchase decisions in B2B happens before contact with your company;

Music from Chris Nelson; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 13, 2014: A 100-minute podcast recorded live from New York, New York, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 20…

Posted by neville on 10/13 at 06:04 AM
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Thursday, October 09, 2014

Chats with Chip #2: Kevin Anselmo of Experiential Communications

Chats with ChipIn this episode of Chats with Chip, Kevin Anselmo of Experiential Communications joins me to talk about founding a PR firm focused on helping academics and educators communicate more effectively.

Kevin has a passion for teaching and education. After leading communications for two major business schools, he decided to launch his own firm. His experience spans both sides of the Atlantic, having worked for IMD in Switzerland and Duke’s Fuqua School of Business. In addition to consulting with individual clients, he recently announced an online training program for professors and academics.

Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/09 at 04:14 PM
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Wednesday, October 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 43: October 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Martin Jones (@martinjonesaz) of Cox Communications (http://www.cox.com). Martin gives valuable insider advice on how to engage with over a million fans on different social media platforms and make content that is relevant to entire communities. He notes that Cox Communications’ #ThoughtLeadership stems from the fact that it is in a good vantage point and has a unique opportunity to see what’s happening in the digital marketing world which it then shares with the business community through curated content. Martin relates how content continues to evolve and why businesses should strive to create a culture of content in which every level of the organization becomes involved in content creation and distribution. He notes that evolution of content for any organization is a process and does not happen overnight.

Martin JonesAs the editor of Cox Communication’s business blog, CoxBLUE.com, Martin shares how content creation and management for the company has evolved into something that serves not only the company but the whole business community and emphasizes that CoxBLUE was created to guide small businesses to grow and revive their business. In the conversation, we learn strategies on how to develop content that will allow companies to hurdle the challenge of coming up with good content from week to week. What Martin’s team does is to agree on a pillar or a centerpiece theme big enough to cover three months of content and broken down into small pieces of content to be featured weekly. The conversation also touched on other interesting topics like new trends on social media and which platforms to look out for.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

• Develop a culture of content w/in the organization in w/c everyone is involved at all levels. @martinjonesaz
• Develop a particular guiding content every quarter to serve as pillar content. @martinjonesaz
• Content marketing is not something you go to school for. You immerse yourself into it & learn. @martinjonesaz
• If you deliver valuable content to your customer base & those who influence your customer base, you’re going to win! @HappyAbout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/08 at 03:43 PM
Thought Leadership • (0) Comments • Permalink
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