The Hobson & Holtz Report - Podcast #472: August 6, 2009

Content summary: Twitter denial of service attack; vote for FIR at Podcast Alley; upcoming FIR Interview with BrightIdea CEO; next FIR Live on August 22; Dan York reports on the road from Chicago; the Media Monitoring Minute with CustomScoop; News That Fits: Coca-Cola launches Coke URL; ESPN and the NFL and social networking; Imedo healthcare community expands across Europe; consumers spending more time with paid content than ever; listener comments discussion; a shoutout for the Twitgigs Experiment; music from The Satellite Towns; and more (including: happy birthday Shel!).

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For Immediate Release: The Hobson & Holtz Report, for August 6, 2009: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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So, until Monday August 10…

Posted by neville on 08/06 at 10:46 AM

  1. One thing I’m not sure is being covered sufficiently is the way in which the URL shortening trend is subverting the original intent of web URLs i.e. that they are unique and (sort of) permanent. The wobble over tr.im’s viability yesterday was a case in point - what happens to all those tr.im URLs in the wild if they go under? No longer valid. This is a problem. Actually it’s a case for companies having their own brand shorteners for inside their own domain, I suppose.

    Posted by Andy Piper  on  08/11  at  02:29 AM

  2. Hmm. My other comment appears to have been dropped. Not so great.

    I started off by commenting that I only recently started listening but I’m enjoying the show - I’m finding that 2+ hours per week is a major commitment though with all of the other audio I try to take in as well, so I’m skimming sometimes.

    You hit the social media guidelines/policy/prohibition point re: ESPN and USMC a couple of times lately. I’m a big fan of active enablement of employees in these social spaces. As Neville knows, I’ve often spoken at conferences about my own employer’s early establishment of guidelines for blogging and latterly social computing and I feel strongly that this has been a major benefit. The genie really is out of the bottle here and slamming the doors and slapping employees down can cause more harm than good. Enable your employees to be brand evangelists by trusting them - it’s generally a more effective route than blocking or restricting behaviour.

    However, just establishing guidelines (which I prefer to the more authoritarian “policy”) is not entirely sufficient. There needs to be an ongoing activity to engage with employees and educate them - and, indeed, to learn from the outliers.

    Posted by Andy Piper  on  08/11  at  02:35 AM

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