Hobson and Holtz

The Hobson & Holtz Report

Tuesday, July 14, 2009

Kami Watson Huyse to guest co-host FIR #466

With Neville attending a Financial Times outreach event on Thursday, we’re pleased to announce a very special guest co-host.

Joining Shel on July 16 will be Kami Watson Huyse, APR, the Houston-based public relations consultant, active in social media circles, who focuses on measurement. Kami is principal of My PR Pro and brings 15 years of experience to her engagements with a variety of corporate clients. She’s a prolific blogger, active on Twitter, and is a regular speaker on social media communication topics.

Neville plans to have an audio contributions for the show.

Posted by shel on 07/14 at 07:25 AM
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Monday, July 13, 2009

The Hobson & Holtz Report - Podcast #465: July 13, 2009

Content summary: FIR Interview with Silvia Cambie and Yang-May Ooi about their new book posted; the Clickable Gurus debut; Michael Netzley reports from Singapore with a follow-up on China and the Green Dam, and more; the Media Monitoring Minute with CustomScoop; News That Fits: back to the dark ages with NLA’s pay per link plan for PR agencies, AP proposes new article formatting for the web, MS&L launches influencer social media and community campaign management tool, blogs are biggest referrers of online videos, wireless cybercriminals target clueless vacationers, Best Buy’s Twelpforce; Friendfeed FIR Room round-up; news about Thursday’s show; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 13, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #465 show notes at The New PR Wiki

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Thursday July 16…

Posted by neville on 07/13 at 10:35 AM
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Thursday, July 09, 2009

The Hobson & Holtz Report - Podcast #464: July 9, 2009

Content summary: FIR Interview with Text 100’s Jeremy Woolf posted, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion: Best Buy seeks the wisdom of the crowd to co-create social media job description; Dan York reports on the road in California; the Media Monitoring Minute with CustomScoop; News That Fits: United Breaks Guitars, what your favorite social network says about you according to Anderson Analytics, MWW launches d.Advocacy, an interactive map may help find an answer to what’s next for newspapers; listeners’ comments discussion; music from Phil Golub; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for July 9, 2009: A 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #464 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 13…

Posted by neville on 07/09 at 10:53 AM
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Monday, July 06, 2009

The Hobson & Holtz Report - Podcast #463: July 6, 2009

Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as Beth Harte claims?; 1-Minute News: industry groups agree on strict guidelines for behavioral targeting, Phorm suffers a blow for behavioural targeting ad plans in the UK, Google Blog Search changes, CompuServe closes and ends an era, intern’s post bad for agency and worse for her, Al Jazeera integrates Twitter into its shows; music from Life Slides Down; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for July 6, 2009: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #459 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

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So, until Thursday July 9…

Posted by neville on 07/06 at 10:24 AM
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Thursday, July 02, 2009

The Hobson & Holtz Report - Podcast #462: July 2, 2009

Content summary: Lee Aase, manager of syndication and social media for The Mayo Clinic, joins Shel as guest co-host. Please vote for FIR on Podcast Alley. Lee and Shel discuss the growth of social media in health care. Media Monitoring Minute. Dan York reports on Facebook privacy changes. News That Fits: Malcolm Gladwell vs. Chris Anderson, A Johns Hopkins executive blogs and tweets her kidney donation, why you should monitor your URLs? on Twitter, the Blog Council becomes the Social Media Business Council and moves to socialmedia.org, half of intranets have adopted Enterprise 2.0, senior journalists are jumping ship for new careers in the PR industry; David Phillips reports on research he’ll present at a conference at Lake Bled, Slovenia; listener comments; music from Chester Bay; and more.

About our guest co-host: Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. Lee lives in Austin, Minnesota and is the chancellor of Social Media University Global (SMUG). Be sure to listen to our interview with Lee from February 2009.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 71-minute podcast recorded live from Concord, California and Rochester, Minnesota, USA.

FIR #462 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, July 6…

Posted by shel on 07/02 at 10:35 AM
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Monday, June 29, 2009

The Hobson & Holtz Report - Podcast #461: June 29, 2009

Content summary: Steve Crescenzo joins Shel as special guest co-host in Neville’s absence. The Mayo Clinic’s Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of OgilvyPR. Neville welcomes Steve and explains his absence. Follow-up to a conversation from episode #459 about the value and future of paid conferences, with comments from Robin Brown, Chris Thilk and Tony Molloy. Michael Netzley reports from Singapore. Media Monitoring Minute. Discussion topic: One social media battle won, but now how do we get people to do it right? News That Fits: the cost and payoff of investing in social media; how to get your company to pay you to blog. Lisener comments. Music from Uncle Seth.

About our guest co-host: Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as one of the nation’s leading experts in employee communications, Crescenzo is the leader of three popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, and The Master Class of Employee Communication. He has also taught seminars at IABC’s 2001 through 2008 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe. He was the number one rated speaker of IABC’s International Conference in 2002 and 2008, and has been asked to speak in IABC’S “All Star Track” for the past four years. Steve also writes a regular column in IABC’s Communication World.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 67-minute podcast recorded live from Concord, California and Chicago, Illinois, USA.

FIR #461 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday, July 2…

Posted by shel on 06/29 at 10:47 AM
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Saturday, June 27, 2009

Crescenzo, Aase to guest co-host upcoming FIR episodes

With Neville unavailable for episodes 461 and 462 of The Hobson and Holtz Report (June 29 and July 2) we’re pleased to announce special guest co-hosts who will fill in for those shows.

Joining Shel on June 29 will be Steve Crescenzo, a well-known consultant, writer and speaker who specializes in employee communications. Steve’s blog, Corporate Hallucinations, is a great read with more than a few laugh-out-loud moments. He also writes a regular column for IABC’s Communication World magazine and contributes to the CW blog.

On July 2, Lee Aase sits in the co-host chair. Lee is director of syndication and social media for the legendary Mayo Clinic, one of the first hospitals to embrace social media. Lee is now a regular speaker and frequent interview subject as the media reports and others report on hospital adoption of social media. Lee is also the force behind the Social Media University Global (SMUG), a blog that offers courses on business use of social media.

Neville plans to have audio contributions for both shows, as well.

Posted by shel on 06/27 at 08:18 AM
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