The Hobson & Holtz Report - Podcast #463: July 6, 2009

Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as Beth Harte claims?; 1-Minute News: industry groups agree on strict guidelines for behavioral targeting, Phorm suffers a blow for behavioural targeting ad plans in the UK, Google Blog Search changes, CompuServe closes and ends an era, intern’s post bad for agency and worse for her, Al Jazeera integrates Twitter into its shows; music from Life Slides Down; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 6, 2009: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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So, until Thursday July 9…

Posted by neville on 07/06 at 10:24 AM

  1. Shel, Neville, thanks so much for discussing/debating my post on PR & authenticity, I am honored that you felt it was worth talking about on the Hobson & Holtz Report. 

    Shel, you are right, PR never made claims of authenticity…although some of us practitioners probably do cling to that ideal.

    Also, I think if a byline is 95% written by an employee and needs some “cleaning up,” I don’t see that as being inauthentic. If it’s that person’s thought leadership, intellect, words and tone. I was referring to articles written, etc. by PR folks with minimal input from the “author” whose name they slapped on the piece (or release comment).

    Thank you again!

    Posted by Beth Harte  on  07/07  at  09:20 AM

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