Hobson and Holtz

The Hobson & Holtz Report

Monday, February 04, 2013

The Hobson & Holtz Report - Podcast #689: February 4, 2013

Intro: Fix for FIR mobile app updates, Allan Schoenberg interview still planned;

Quick News: Companies failing to accommodate shift to mobile, IBM security tool can flag ‘disgruntled employees’, YouTube introducing paid subscriptions, Swedish bloggers commit to posting 50,000 blog posts in 100 days; Ragan promo;

News That Fits: Closing the gap between social media use and usefulness; Dan York reports on the Superbowl, streaming and social, binge-viewing and Netflix, and Apple’s AppStore.com domains; social media kerfuffles: HMV, Applebee’s, Smith & Wollensky; the Media Monitoring Minute with CustomScoop; listener comments, nearly all from the FIR Community on Google+; Ryanair’s new comms chief plans to eschew social media; no Asia report this week: Michael Netzley being treated for lost voice; new blogging tools and what they mean;

Music from emit; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for February 4, 2013: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 11…

Posted by neville on 02/04 at 12:41 PM
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Monday, January 28, 2013

The Hobson & Holtz Report - Podcast #688: January 28, 2013

Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Inteview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day;

Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the Pope urges Catholics to flock to Twitter, Pew says libraries and print still have a place in an ebook world; Ragan promo;

News That Fits: Discussion on the 2013 Edelman Trust Barometer; Michael Netzley reports from Singapore on the latest internet statistics from China from WeAreSocial’s research; the Media Monitoring Minute with CustomScoop; listener comments; Boeing keeps key buyer informed during Dreamliner crisis; Dan York  reports on Data Privacy Day, and more; if you don’t participate in online social networks, will you become disenfranchised?;

Music from Steph Barrak; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 28, 2013: A 79-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 4…

Posted by neville on 01/28 at 10:56 AM
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Monday, January 21, 2013

The Hobson & Holtz Report - Podcast #687: January 21, 2013

Intro: Edelman Trust Barometer 2013 published today: we’ll have some commentary next week, FIR Interview with PRCA’s Francis Ingham re-set for this week, snow permitting;

Quick News: Sociability of CEOs of large companies has nearly doubled, seismic change in consumer behavior linked to technology says Starbucks CEO, US court rules against news agencies that used pictures posted to Twitter, what marketing leaders should learn from Lance Armstrong; Ragan promo;

News That Fits: Weathering a crisis: Tesco and the £300m effect of horse meat; Dan York reports on the NFL and archaic business models, Facebook Graph and President Obama’s inauguration, lack of civility and a Martin Luther King quote; big trouble in mainstream media (and lessons for PR); the Media Monitoring Minute with CustomScoop; listener comments; Barclays CEO lays it on the line to employees: be ethical or quit; Michael Netzley in Singapore couldn’t get his report to us today so we plan to publish it later as an FIR Cut; brands and personal responsibility are trumping politics;

Music from All Mighty Whispers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 21, 2013: A 79-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 28…

Posted by neville on 01/21 at 12:06 PM
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Monday, January 14, 2013

The Hobson & Holtz Report - Podcast #686: January 14, 2013

Intro: It’s our 9th year of podcasting, not our 8th (forgive our crappy math skills), thanks to Donna Papacosta for keeping our outro up to date, FIR Interview with PRCA’s Francis Ingham coming;

Quick News: LinkedIn is now the preferred tool for recruiters, brand websites remain important, New York Times experiment marks the end of "we regret the error" as we know it, a look at Betterific, Ragan promo;

News That Fits: PR’s move into paid content; Dan York reports on Aaron Swartz, Facebook announcing something tomorrow, Shel Israel and blogger outreach; customer service in the age of social media and how Thames Water got it right; the Media Monitoring Minute with CustomScoop; listener comments; widespread adoption of social networking on intranets; Michael Netzley reports from Singapore on crowdsourcing week in Singapore and China media protests; over 100 UK ambassadors and other staff blogging about key foreign policy issues;

Music from Human Face; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 14, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 21…

Posted by neville on 01/14 at 11:04 AM
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Monday, January 07, 2013

The Hobson & Holtz Report - Podcast #685: January 7, 2013

Intro: Beginning our 8th year of podcasting and thanks to your warm words on the anniversary, FIR Interview with Ekaterina Walter interview is up, interview coming with Francis Ingham and Fiona McBride;

Quick News: Brands have started experimenting with ‘sexting’ services; Hawaii Five-0 lets viewers choose episode ending in real time; social media use is on the rise among doctors; a father hires in-game ‘hitmen’ to deter son from playing; Ragan promo;

News That Fits: The state of PR in 2013 - taking over the world?; Michael Netzley reports from Singapore on media relations in India and China; highlights from Nielsen’s 2012 social media report; the Media Monitoring Minute with CustomScoop; listener comments; how to add value to LinkedIn endorsements; Dan York reports on anniversaries of FIR and the internet, platforms and more; can you (or should you) avoid Google+?;

Music from Sound Tribe Sector 9; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 7, 2013: An 81-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 14…

Posted by neville on 01/07 at 12:19 PM
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Monday, December 31, 2012

The Hobson & Holtz Report - Podcast #684: December 31, 2012

Intro: We conclude our 7th year of FIR (and begin our 8th year) on January 3, on the audio quality in episode 683, FIR Interview with Ekaterina Walter coming early in the New Year;

Quick News: Mobile malware will be the new “urban alley mugging” says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot’s mobile conversions double year-over year; Ragan promo;

News That Fits: Reading habits vary, says Pew study; Dan York reviews the end of 2012 and seven years of FIR, vacation, brief note about Google+ FIR community, thoughts for 2013; the Media Monitoring Minute with CustomScoop; focus on PR in 2013: building a digital footprint requires far more than earned media, argues Peter Himler; listener comments (and discussion) where we note recent community conversations take place on Google+ as we ask: has the FIR Friendfeed Room fallen off a (non-fiscal) cliff?; accreditation/certification in the digital era: discussion based on Joe Thornley’s comment to the G+ FIR Community; TemboSocial promo; Michael Netzley reports from Singapore with a concise review of key stories in China, India and Southeast Asia in 2012; if you’re serious about ideas, get serious about blogging;

Music from 13 Shadows; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 31, 2012: An 87-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 7, 2013…

Posted by neville on 12/31 at 09:51 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, December 24, 2012

The Hobson & Holtz Report - Podcast #683: December 24, 2012

Intro: FIR Interview with Dell’s Cy Jervis is up, Ekaterina Walter interview is coming in the New Year; FIR Android app is now in the Amazon app store, not the Google Play store;

Quick News: New York Times points a way to enhanced digital storytelling, 18 British government departments publish their digital strategies, study shows quality content leads to word-of-mouth marketing, anonymous social network Social Number launches; Ragan promo;

News That Fits: Is this the time for the social media press release with template version 2.0?; Michael Netzley reports from Singapore on the Great Firewall of China, political charm offensive in China, and more; the Media Monitoring Minute with CustomScoop; IABC update: key issues that have provoked considerable online discussion without IABC participation or engagement; listener comments; TemboSocial promo; Dan York reports on the Mayan apocalypse that didn’t happen, PSY’s Gangnam Style became the first YouTube video with one billion views, the Instagram kerfuffle, and more;
Music from The Mighty Whispers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 24, 2012: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 31…

Posted by neville on 12/24 at 12:36 PM
Show NotesHobson and Holtz • (2) CommentsPermalink

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