Interviews
FIR Interviews
Wednesday, September 22, 2010
FIR Interview: Jeanne C. Meister, co-author, “The 2020 Workplace”
By 2020, five distinct generations will be employed by organizations, presenting a broad set of challenges and opportunities for organizations. “The 2020 Workplace” is based on two comprehensive studies conducted by the authors, exploring the expectations of these generations and how organizations will need to adapt their workplaces to this unique employee population.
Get this podcast:
- Download the MP3 file (15.6Mb, 39:02)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Jeanne C. Meister is an internationally recognized consultant, speaker, and author dedicated to delivering competitive advantage and improved business results for organizations. Jeanne is the co-author of the recently published book, “The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today” (Harper Business, 2010) The 2020 Workplace is the recipient of the Soundview Top 30 Business Books for 2010 and is listed at number 15 on the CEOREAD Business Book Best Seller List.
Jeanne is a Partner in Future Workplace, a consulting firm assisting organizations in implementing innovations in employee recruitment, executive education and leadership development. Jeanne is the author of “Corporate Quality Universities and Corporate Universities.” Her original research has been profiled in such publications as Chronicle of Higher Education, CLO Magazine, Fast Company, Financial Times, Harvard Business Review, People and Strategy Journal and Workforce Magazine.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Sunday, September 12, 2010
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze
Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising - featuring ice explorers, skiers, glaciers and snow-covered mountains - was the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial ice-climbing scene projected onto the facade of the building.
The spectacular was created and presented by Seeper, a London-based interactive arts and technology collective - see this FordUKTV interview with Seeper’s Evan Grant and Ford’s Lyn West to learn the thinking behind the event.
The build-up to the event was driven by a great deal of activity with social media including a strong Ford presence on Facebook, buzz with Google Buzz, and the Twitter hashtag #FordSMAX. While Ford is well-known for its active participation in social media in the US, this event marked their first large-scale foray into social media in Europe since the “This Is Now” social media campaign last year for the launch of the new Ford Fiesta.
FIR co-host Neville Hobson was at the Senate House to witness the happening. In this concise FIR Interview recorded minutes before the event started, he talks with Kaitlyn Wilkins of Ogilvy 360, the PR agency behind it, to find out what Ford’s goals were and to learn what else Ford has planned for social media in Europe.
Get this podcast:
- Download the MP3 file (4.7Mb, 10:10)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Kaitlyn Wilkins is a VP with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide, and also leads Ogilvy’s global social media training initiative. She’s based in Washington, DC.
Kaitlyn specializes in developing winning digital strategies and word of mouth programs for iconic consumer brands, helping her clients authentically connect with consumers and promote their products using social media.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Related post:
- FIR Interview: Scott Monty and Paul Thomas, Ford Motor Company on January 13, 2010
FIR Interview: Susan Beebe and Richard Binhammer on Chief Listeners at Dell
Does your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’
Dell sees chief listeners as critical to making sure the right people in the organization are aware of what conversations on the web are saying about them, so that relevant people in the business can connect with customers.
In this FIR Interview, hosts Neville Hobson and Shel Holtz talk with Dell’s Susan Beebe - one of two Chief Listeners at the company - and Richard Binhammer about the Chief Listener role, what it entails, how it works at Dell and what other organizations can consider for keeping the right people in the organization connected with people engaged in conversations online.
Get this podcast:
- Download the MP3 file (12.7Mb, 31:43)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partners
Prior to joining Dell as a social media Chief Listener, Susan Beebe was a digital media branding consultant, conference speaker, published author and startup advisor. She has worked in global corporations, startups and everything in between.
Back in 1996 during the dot-com boom, she launched, developed and matured a startup firm that provided high-end technology services and full IT organizational outsourcing to municipal governments, law firms, court systems, hospitals, clinics, non-profits and some niche small business clients. Business revenue grew five-fold in only two years. Additionally, she led the effort to develop an all new supply chain and delivery system for the launch of branded desktops, servers and laptop systems.
Susan is a UCLA law grad, certified MCSE: Security & Messaging engineer and a certified global project manager (PMP) with 15+ years in the IT industry. She has performed globally complex and challenging projects and enjoys delivering quality results. You can find Susan on Twitter @SusanBeebe.
Richard Binhammer is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way.
At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, August 05, 2010
FIR Interview: Lee Aase on Mayo Clinic’s Center for Social Media
Lee Aase speaks with FIR co-host Shel Holtz about the July 27 announcement that the Mayo Clinic has established a Center for Social Media “to accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally.” Aase, who manages social media for The Mayo Clinic, will serve as one of the new Center’s leaders.
Get this podcast:
- Download the MP3 file (9.99Mb, 24:52)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.
By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org
Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 26, 2010
FIR Interview: Augie Ray, Sr. Analyst, Forrester Research
Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the impact of their social media marketing investments, interactive marketers must align their objectives, metrics, targets, and strategies across four perspectives — the financial perspective, the digital perspective, the brand perspective, and the risk management perspective.” The report is free to Forrester customers and can be purchased by anyone else for $449.
Get this podcast:
- Download the MP3 file (12.5Mb, 31:19)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Augie Ray is a Sr. Analyst of Social Computer at Forrester. Since joining Forrester, he has researched and reported on social topics including mass influence and the ROI of Social Media. He is a leading expert on social media strategy, organization, and consumer behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal and BusinessWeek. Just last week he was named one of the 10 most influential analysts on Twitter.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Friday, July 23, 2010
FIR Interview: Update from Michael Edson, the Smithsonian’s Director of Web & New Media Strategy
Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them.
You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.
Get this podcast:
- Download the MP3 file (11.0Mb, 27:33)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Michael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content. In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Friday, July 16, 2010
FIR Interview: David Meerman Scott on his new book, “Marketing Lessons from the Grateful Dead”
David Meerman Scott, author of “The New Rules of Marketing and PR” and several other books, collaborated with Hubspot CEO Brian Halligan to write “Marketing Lessons from the Grateful Dead.” The iconic jam band—the most successful touring band in history—innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to establishing its own merchandising and ticket sales organizations. More famously, though, the Dead employed a variety of methods to more closely connect their fans—known as Deadheads—to the band, many of which are discussed today as elements of social marketing. Scott and Halligan’s book examines these activities and demonstrates how other businesses can take advantage of them to create fans as loyal as Deadheads.
In this interview, avowed Deadhead Shel Holtz talks with Scott about the book’s origins, experiences writing the book and some of the lessons the book covers.
Be sure to read two posts from David, one on the release of the book and one on the Follow the Band book tour.
Get this podcast:
- Download the MP3 file (17.8Mb, 44:26)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the new FIR app for your iPhone.
About our Conversation Partner
David Meerman Scott‘s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
His first Grateful Dead show was January 17, 1979 in New Haven, CT when he was in High School.
Follow David on Twitter: @dmscott.
The book, “Marketing Lessons from the Grateful Dead,” is available at Amazon US, Amazon UK and Amazon Canada.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.