Interviews

FIR Interviews

Sunday, November 21, 2010

FIR Interview: A conversation with Mitch Joel in London

Neville Hobson and Mitch JoelDubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada.

A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010.

In a wide-ranging conversation, Joel (pictured above right) explains why brands can’t be human. He talks about Six Pixels of Separation, the book he wrote in 2009 (now published in ten languages and just released in paperback) and expounds on the intrinsic connections between people. He gives his impressions of the new Google operating system and argues that the OS is the platform as he suggests what’s coming in the mobile space. And much more.

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About our Conversation Partner

imageMitch Joel is President of Twist Image, an award-winning digital marketing and communications agency. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His newspaper business column, “New Business - Six Pixels of Separation,” runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, “Ultraportable,” is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business and marketing best-seller. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is frequently called upon to be a subject matter expert for The Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets.

He is a Board Member and Vice-Chair for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Connect with Mitch on Twitter: @mitchjoel.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 11/21 at 12:38 AM
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Friday, November 19, 2010

FIR Interview: Content Rules co-authors C.C. Chapman and Ann Handley

imageAnn Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues.

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About our Conversation Partners

imageAnn Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in its category. Does that sound like marketing-speak? It’s not; it’s just true.

She is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she’s a writer who blogs at her personal blog,  A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

She live nears Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

C.C. Chapman is a modern day renaissance man who lives every day to inspire others to be their best. He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. As a consultant, C.C. has helped a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He was one of the first professional podcasters and continues to share his knowledge and insights on the popular Managing the Gray. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/19 at 12:00 PM
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Monday, November 15, 2010

FIR Interview: Bob Pickard, President and CEO, Burson-Marstellar Asia-Pacific

imageFIR Asia Correspondent Michael Netzley (pictured at left), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence.

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About our Conversation Partner

imageBob Pickard is an international public relations executive with two decades of experience focused on providing communications counsel for senior business leaders. He has been the co-founder and leader of successful award-winning PR consultancies in the United States, Japan, Korea and Canada.  An experienced crisis communications practitioner, Pickard has provided senior counsel on a wide range of communications issues to clients including AstraZeneca, British Airways, De Beers, EMC, GlaxoSmithKline, ING, Johnson & Johnson, Kia Motors, Merck, Microsoft, Nissan, Nomura and Pfizer.

imagePickard first came to Asia after a successful 15-year career in North American public relations.  He joined Edelman as Managing Director for Korea in 2002, where he led the Seoul office to record growth. The office was named “Consultancy of the Year” at the Asia-Pacific PR Awards in 2004.  In 2005, Pickard led Edelman’s successful entry into the Japanese market, establishing the firm’s Tokyo office, which grew to almost 30 people during the new operation’s first two years.

Prior to joining Edelman, Pickard was Executive Vice President of Environics Communications, a leading Canadian PR firm which he co-founded in 1994.  In 1996, he opened the firm’s New York-area office and in doing so, established the first Canadian-owned PR agency in the U.S. market.  Before then, Pickard was a Vice President at Hill & Knowlton Canada, where he led the firm’s technology practice.

Follow Bob on Twitter.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/15 at 06:53 AM
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Monday, November 08, 2010

FIR Interview: Edison Research VP Tom Webster on the state of podcasting

imageTom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results. Tom first presented the study results at the 2010 BlogWorld and New Media Expo in Las Vegas in October 2010.

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About our Conversation Partner

imageTom Webster is Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. Webster has 20 years of experience in market and opinion research, with a particular emphasis on consumer behavior and the adoption of new media and technology. He is the principal author of a number of widely-cited research studies, including Twitter Usage In America, The Social Habit, and The Podcast Consumer Revealed, and is co-author of the Edison Research/Arbitron Internet and Multimedia Research Series, now in its 18th iteration. Reach him on Twitter at Webby2001, or on his blog at BrandSavant.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/08 at 01:28 PM
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Friday, October 29, 2010

FIR Interview: Ashley Howland on Baylor Health Care unblocking employee access to social media

imageMedia Relations Manager Ashley Howland speaks with FIR co-host Shel Holtz about successful efforts to unblock employee access to social media properties, notably Facebook, at Baylor Health Care System in Texas.

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About our Conversation Partner

imageAshley Howland is the media relations manager with Baylor Health Care System in Dallas, TX, specializing in emerging and social media. In 2009, she helped launch Baylor into the world of social media by collaboratively creating an online strategy, vision and voice for the organization. She currently manages Baylor’s presence on social networking sites such as Facebook, Twitter and YouTube; creates content and serves as an online spokesperson for the health care system.

Ashley joined the Baylor Health Care System Media Relations team in 2004. In 2009, she was awarded a Silver Spur from the Texas Public Relations Association. Ashley received a Bachelor of Arts in Mass Communications from the University of Louisiana at Monroe in 2003.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 begin_of_the_skype_highlighting              +1 206 222 2803      end_of_the_skype_highlighting (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/29 at 09:11 AM
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Saturday, October 23, 2010

FIR Interview: BlogDash Co-Creator David Spinks

David Spinks, co-founder of BlogDash—a new resource to aid in blogger outreach—conducts a brief video demo of the site during BlogWorld and New Media Expo in Las Vegas, Nevada, on Friday, October 15, 2010.

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About our Conversation Partner

imageAccording to his blog, David Spinks is—in addition to co-founder of BlogDash, Community Manager for Scribnia (where readers can review and discover online authors and bloggers), co-moderator of the #u30pro chat, an athlete, a gamer, an artist “and many other things depending on who you ask.”  Spinks is also a frequent guest writer for Mashable. You can find Spinks on Twitter at twitter.com/davidspinks.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/23 at 03:02 PM
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Monday, October 18, 2010

FIR Interview: Jeffrey Eggen on the Ford Focus Rally America

Jeffrey Eggen speaks with FIR co-host Shel Holtz about Ford Motor Company’s new multi-channel promotion to introduce the 2012 Ford Focus, the Focus Rally America. Unveiled at BlogWorld and New Media Expo, the promotion—which follows on the heels of the successful Ford Fiesta social media campaign—marries all four types of available media—paid, owned, earned, and social.

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About our Conversation Partner

imageJeffrey Eggen Jeff Eggen is the Experiential Marketing Manager for Ford, responsible for generating engaging, breakthrough programs which build awareness, consideration, and advocacy for Ford vehicles.  Examples include nationwide test drive tours / experiences, event activations and sponsorships, and experiential programs with key influencers.  Jeff has been in this position since 2008.  Successful consumer experiential initiatives that Jeff led include:  The Fiesta Movement, Ford Taurus NFL Gameday Houseparties, ControlTV, the Fiesta Garage at Bonnaroo, and Ford’s integration into American Idol, White Collar, and Vampire Diaries.

Jeff has held a wide variety of marketing and sales positions for Ford in the US and overseas.  He has been Marketing Manager for Ford Focus, Ford F-150, Ford Contour, Ford Escort, Mercury Sable, Mercury Mountaineer, and Mercury Mariner.  He has held product development positions in Ford, Lincoln, and Jaguar.  Finally, from 2004-2008, Jeff led the sales and marketing for Ford in 19 Asia Pacific markets including Korea, Singapore, and Hong Kong.

Before joining Ford, Jeff worked as a journalist, TV news anchor, and marketing communications manager in Kuwait and Venezuela.  He holds a BBA from Furman University (Greenville, SC) and an MBA from the University of Texas at Austin.

Jeff lives outside Detroit with his wife and four children.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/18 at 06:51 PM
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