Interviews

FIR Interviews

Friday, October 31, 2008

FIR Interview: Paul Pendergrass, aka “Jack Flack,” blogger for the New York Times

Paul Pendergrass, corporate communicator and executive speechwriter, recently joined the New York Times’ DealBook blog to write about PR and communications under the pen name Jack Flack. In this interview, he discusses the role of writing about his craft, the state of PR, and the impact of new media, among a wide range of other topics.

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About our Conversation Partners

imagePaul Pendergrass, who writes about business spin as Jack Flack, works as a communications strategist and corporate speechwriter. He applies the perspective of a “working flack” in interpreting the words and actions of prominent companies and the journalists who cover them. Long fascinated with the hidden game that goes on each day between business and the news media, Pendergrass started one of the first business blogs, “Corporate Babble,” in 2003-2004, and first began writing as Jack Flack for Conde Nast’s Portfolio.com in 2007.

Before setting up his own independent consultancy in 2002, Pendergrass worked for Coca-Cola in various communications roles in London, Johannesburg and Atlanta, including several years as the principal speechwriter for the legendary Coke chairman Roberto Goizueta. He earned a B.A. in journalism at the University of Georgia.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/31 at 02:32 PM
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Saturday, October 11, 2008

FIR Interview: Dave Armon with Jim Fong on PR Newswire Study

PR Newswire recently released he results of a study conducted by Diagnostics Plus that determined the wire service’s press releases are used by journalists as a source for an article more than its competitors. The release of the results through social media channels ignited considerable discussion, which is addressed in this interview with PR Newswire President Dave Armon and Diagnostics Plus President Jim Fong.

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About our Conversation Partners

imageDave Armon is the president of PR Newswire.  A former reporter for United Press International and account manager for the Saatchi & Saatchi-owned PR agency Rumrill-Hoyt, Dave joined PR Newswire in 1989 as Cleveland bureau manager and has held a variety of senior management roles in the organization.  He was instrumental in PR Newswire’s acquisition of Chicago’s PR News Service, ProfNet, eWatch, U.S. Newswire and Hispanic PR Wire.  A native of Rochester, N.Y., Dave earned a degree in journalism from Utica College of Syracuse University.  He blogs daily on PR Newswire’s intranet and Tweets at http://www.twitter.com/daveyarmon.

imageJim Fong is President of Diagnostics Plus, a market research and consulting company located in State College, Pennsylvania.  Diagnostics Plus has been in operation since 1987 and employs twenty research professionals.  Jim is a research veteran, having conducted market research and planning studies for a wide variety of clients over the past two decades.  Prior to joining Diagnostics Plus in 2005, he served as Director of Marketing Research and Planning at Penn State University.  In addition to his role at Diagnostics Plus, Jim also teaches graduate and undergraduate courses online at Penn State and Duquesne University.

Prior to joining Diagnostics Plus and Penn State, Jim served as president of a New England-based market research firm, director of research for a marketing and advertising firm, and director of analysis for a top twenty international research firm.  He earned a B.S. in mathematics, M.S. in statistics, and an M.B.A. from the University of Vermont.  He resides in State College, Pennsylvania with his wife, three children and two dogs.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/11 at 12:30 PM
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Wednesday, October 08, 2008

FIR Interview: Francois Gossieaux on “Tribalization of Business” study

Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities—what works, what doesn’t, and why—in a research project supported by the Society for New Communication Research. In this interviews, Francois shares the highlights of the study’s results..

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About our Conversation Partners

imageFrancois Gossieaux is a co-founder and partner at Beeline Labs, a Marketing Innovation firm. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online communities and marketing – having implemented an extranet for a large multinational in the early 90’s; and being the organizer of the first large scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog (www.marketingtwo.com)

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/08 at 06:50 AM
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Tuesday, October 07, 2008

FIR Interview: Niall Cook on “Enterprise 2.0”

imageMore and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is “Enterprise 2.0: How Social Software Will Change the Future of Work,” by Niall Cook of Hill & Knowlton, the global PR agency. In this interview, Niall provides an overview of the book and explores some of the issues arising from integrating social media into an organization.

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About our Conversation Partners

imageNiall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton. He frequently advises the agency’s Fortune 500 clients on the effective use of technology to support internal and external marketing strategy. Prior to joining Hill & Knowlton, he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. He hold an honours degree in Typography & Graphic Communication and lives in Suffolk, United Kingdom.

Niall has arranged a 20% discount code on the book for FIR listeners. Visit the Enterprise 2.0 and use the code G8AQL20.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/07 at 09:28 AM
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Wednesday, September 17, 2008

FIR Interview: A Conversation with Jane Rowe

By 1803, having already demonstrated his inventive nature by inventing a new kind of paper for cannon cartridges, John Dickinson started his company and designed and built a new machine capable of the continuous manufacture of paper to replace the handmade techniques then used, notably by the Frenchman Henry Fourdriner. These innovations made the company that bore his name both successful and famous.

Today, his company now merged into Hamelin Paperbrands is adopting Web 2.0 both in marketing and, interestingly, in its products.

Our guest today, Jane Rowe, is the revolutionary voice in this wonderfully traditional institution, bringing modern conversational marketing to a 205-year-old company.

She talks with FIR Correspondent David Phillips about her introduction and adoption of Web 2.0 and how she is introducing it to her department, colleagues and industry.

Jane is a very active member of the FIR community and contributes to the FIR Friendfeed Room and comments by email regularly.

At the end of the interview, Jane reveals on FIR the news that she is to take up new responsibilities in the near future.

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About our Conversation Partner

Jane RoweJane Rowe is a dedicated marketer and communicator with over 20 years experience in the marketing specialism. Currently Marketing Director for Hamelin Paperbrands Ltd (formerly John Dickinson Stationery), Jane’s responsibility extends to the management of an extensive portfolio including classic brands such as Basildon Bond personal stationery and Oxford Black n’ Red notebooks.

Prior to joining John Dickinson Stationery in January 2005, Jane worked for the major service organisation, The Automobile Association (The AA), where she was Strategic Projects Manager responsible for internal communications for a team of 250 marketers, new product development and innovation. Before this Jane worked in a variety of marketing management roles in companies such as John West Foods Ltd, Peaudouce (UK) Ltd and Britax Consumer Products Ltd.

Jane has a BSc (Hons) degree in Food Marketing and more recently won a scholarship to study for an MBA at Henley Management College, graduating in 2007.

As a great advocate for encouraging people to take responsibility for their own personal development, Jane is now focused on developing her own understanding of new media and the value it can deliver across businesses to both internal staff and customers.

In November 2008 Jane moves to a new role as Marketing & Merchandising Director for Spicers Ltd, the largest office products wholesaler in Europe based in Cambridgeshire, where she lives with her husband and son. Jane currently blogs at http://movingstationery.wordpress.com.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 09/17 at 06:12 AM
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Friday, August 29, 2008

FIR Interview - Zembly CTO Todd Fast

Sun Microsystems is readying a new online tool that will allow non-programmers to develop social applications in a collaborative manner. Zembly, currently in private beta, will make it easy for those with minimal programming skills to create widgets, Facebook applications, and other tools that can support communication and marketing objectives. Zembly’s CTO, Todd Fast, discusses the project and how communicators might use it.

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About our Conversation Partners

imageTodd Fast is the architect and CTO of zembly.com, a service of Sun Microsystems. Zembly is the world’s first cloud-based social application development tool, with which users can create applications for Facebook, OpenSocial, Meebo, and more using a browser and their creativity.

Most recently, Todd was Chief Architect for enterprise Java tools at Sun Microsystems, and lead architect for the NetBeans IDE in the area of SOA/Web services and XML. He also designed and built the world’s first
commercial IDE features for real-time developer collaboration.

Before Sun, Todd held positions as Principal Consultant and Engineer with NetDynamics, where he developed application server runtimes and architected large e-commerce sites for Fortune 500 companies..

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 08/29 at 05:26 AM
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Wednesday, August 27, 2008

FIR Interview - Maggie Fox and Geoff Livingston, Part 2

Maggie Fox and Geoff Livingston announced today that the previously announced acquisition of Livingston Communications by The Social Media Group will not be moving forward. In this brief interview, they address the reasons for calling off the deal and their approach to communicating the decision.

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About our Conversation Partners

imageMaggie Fox is the founder of Social Media Group, specializing in social media consulting from its base on Ontario, Canada. Geoff Livingston is founder of Livingston Communications, focusing on social media consulting from Washington, D.C. More detailed biographies are available from our last interview.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/27 at 08:39 AM
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