Show Notes
LInks to items mentioned in the podcast
Friday, June 29, 2012
FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation on the real meaning for communicators of the shift to mobile and the related issue of games and gamification.
While many communicators aren’t even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. The issues are deeper, however. They range from the way people use these devices—not the same way they use computers—to some of the technologies (like QR codes and Augmented Reality) that will drive more and more usage in the future. There’s also content to consider: Will people get it from traditional channels on smaller devices, newer tools like Flipboard, or tools that have not yet emerged?
The PowerPoint deck is available below as a Slidecast presentation, so all you have to do is click the play button and the audio will play in sync with the slides. The audio will stand alone, too, if you prefer to listen on the treadmill or out on your walk with the dog.
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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe outro music - extract from On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, June 28, 2012
FIR Book Review: Marketing in the Round, by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.
From the book description:
“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. “
Get this podcast:
- Download the MP3 file (6.27Mb, 15:35)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
“Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era” by Gini Dietrich and Geoff Livingston
Publisher: Que
Hardcover only (224 pages)
Published: May 3, 2012)
ISBN-10: 0789749173
Paperback ISBN-13: 978-0789749178
Purchase the book online at:
- Amazon US
- Amazon US, Kindle edition
- Amazon UK
- Amazon UK, Kindle edition
- Amazon Canada (no Kindle edition available)
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, June 25, 2012
The Hobson & Holtz Report - Podcast #657: June 25, 2012
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; Gini Dietrich is the next guest on the FIR Book Club on June 29; News That Fits: How Google+ Hangouts On Air will disrupt the conference business for producers and attendees; Ragan promo; Dan York reports on WCIT and why it’s important to communicators; should Twitter introduce a correction tool?; listener comments; the Media Monitoring Minute with CustomScoop; does every employee need social media training?; Michael Netzley reports from Singapore on mobile internet and smartphone trends in Asia Pacific; TemboSocial promo; the changing nature of content; Neville and Shel back together as usual next week; music from Ed Roth; and more.
Get FIR:
- Download the MP3 file (29.1Mb, 63:36)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 25, 2012: A 64-minute podcast recorded live from Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 2…
Thursday, June 21, 2012
FIR Interview: Badgeville Marketing Director Adena DeMonte
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviors, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with Adena DeMonte, Badgeville’s director of marketing, about social mechanics, the gamification platform introduced last month, and the potential roles for gamification in both internal and external communications.
Get this podcast:
- Download the MP3 file (6.83Mb, 16:59)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Adena DeMonte is the director of Marketing at Badgeville. Founded in 2010 to help companies measure and influence user behavior, Badgeville is a leader in enterprise gamification, having added a global client roster of over 170 customers including Deloitte, EMC, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank.
DeMonte has over a decade of experience in social media marketing and community management for F1000 enterprises and startups across B2C and B2B. She previously ran social media marketing at Nokia Point & Find for the Emmy-Nominated Alternate Reality Game (ARG) Conspiracy for Good in collaboration with Tim Kring and Nokia’s global communities, and led community management at numerous startups. Prior to her career in marketing, DeMonte reported on web and mobile technology and venture capital for Red Herring Magazine, GigaOm and MobileMarketingWatch.com.
Connect with Adena on Twitter at @GamificationGal.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, June 18, 2012
The Hobson & Holtz Report - Podcast #656: June 18, 2012
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live On Air on June 16; News That Fits: PR kerfuffles embracing Walmart in the US and a 9-year-old school dinner blogger in the UK: what we should learn; Michael Netzley reports from Singapore on helpful tips on how to succeed with Google+ Hangouts On Air, the war for India’s internet, and more; Ragan promo; Twitter’s threat to social media editors; listener comments; the Media Monitoring Minute with CustomScoop; the Financial Times and Time magazine each pass the 1 million followers milestone on Google+; Dan York reports on gTLDs, WordPress 3.4, podcasting metrics, and more; TemboSocial promo; are executives using social media as a crutch for building company culture?; Neville solo with next week’s show while Shel’s at the IABC World Conference; Neville speaking at the South West Corporate Communicators’ summer meet-up in Bath on June 25; music from Northside Garage; and more.
Get FIR:
- Download the MP3 file35.7Mb, 89:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 18, 2012: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 25…
Sunday, June 17, 2012
FIR Live #24: Hangout-On-Air panel discussion on influencer marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing.
FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK:
- David Armano EVP, Global Innovation and Integration at Edelman and Logic + Emotion blogger.
- Gini Dietrich CEO at PR firm Arment Dietrich, Spin Sucks blogger and co-host of the Inside PR podcast.
- Andrew Grill CEO at influencer platform Kred and London Calling blogger.
- Zena Weist VP of Strategy at social software company Expion and Nothin’ but SocNET blogger.
We broadcast the discussion as a Google+ Hangout On Air, the newest version of Google’s video chat service on the Google+ social network, that lets you hold a public video discussion live via YouTube. A key feature of this new version is that it also makes a public recording of your session for viewing later, which you can do right here.
If you don’t see the video embedded above, watch it on YouTube or download the MP4 video file (148Mb).
Plus, as always, you can listen to the audio as an FIR podcast:
- Download the MP3 audio file (23.4Mb, 58:29)
- Get the show on iTunes
- Subscribe to the FIR RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
The lively - and, at times, passionate - discussion over nearly an hour embraced a wide range of topical issues concerning influence, influencer marketing and outreach, and more.
As Andrew Grill succinctly summarizes in his blog post about the event, he thinks it helped highlight some of the challenges facing marketers in finding influencers or advocates:
[...] One key take-way is the real need for education to dispel the myth that anyone with a high influencer score is automatically valuable to a brand. We need to go “beyond the score” to find out why someone is influential. As David rightly stated, even with the tools available, you still need humans who know what they are looking for to make sense of the information you uncover.
The other key takeaway is that you as a brand or agency need to know exactly what your goal is before you even start the search for influencers or advocates.
We also discussed the need for PR firms and agencies to engage with and employ bloggers and influencers.
The hashtag #firlive was a focal point for many insightful comments and questions as people watched the live broadcast and contributed their thoughts on Twitter - increasingly the shape of interactive online events these days.
What do you think of the discussion? Will it help you be clearer about influencer marketing? Do you have an alternate point of view? Let us know your thoughts which we’ll share on FIR.
And stay tuned for news about the next FIR Live On Air.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Friday, June 15, 2012
FIR Interview: Frito-Lay Communicators on a site for employee brand literacy
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy—which arose mainly from employees’ own requests—Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the information employees could ever need about the company’s wide array of products and brands (which include the likes of Cheetos, Doritos and Sun Chips).
In this interview, FIR co-host Shel Holtz talks with Karle and Flowers about the impetus for the site, why it was housed on the public Web and how it was constructed with employee interests in mind.
Get this podcast:
- Download the MP3 file (6.33Mb, 15:45)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partners
Michael Karle is the Internal Communications Manager for Frito-Lay North America. In this role, Michael publishes a daily newsletter highlighting company news and events, manages several internal websites and supports a number of Frito-Lay teams and programs. He currently resides in Plano, Texas, with his wife and two children.
Connect with Michael on LinkedIn.
Joe Flowers is the Senior Communications Specialist for Frito-Lay North America. He supports a variety of internal and external communications programs with a heavy focus on digital performance and social media activities such as the Frito-Lay Facebook page, Twitter handle and Snack Chat blog. He is a runner and blogger, and is active in the local social media scene.
Connect with Joe on LinkedIn or on Twitter at @unhatched.
Snacks and Facts Screen Shots
Home Page
Product Information
Introduction to the Game
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
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