Tuesday, July 01, 2014

AMP UP Your Social Media #28: B2C Social Relationships with Scott Monty

AMP UP Your Social MediaScott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.

“The great thing about social is that it’s not about the technology… it’s about a mindset.”

Scott offers tips for social media marketers on how to gain customers’ trust:

  1. Create human bonds. People have a hard time trusting companies, but they do trust people. Don’t focus only on transactional relationships, but also human bonds. When people feel like they are being listened to and appreciated, they will have stronger connection with the company. This will help with future prospects who may turn to those people for references.
  2. Put the company in control of social media relationships. Your company has a more meaningful understanding of your product than any social media agency will. You will understand how to turn the collected data into insights that can be processed by different parts of the organization. Agencies aren’t as reliable because they have a higher turnover rate and won’t be able to spread the data throughout the company in order to be successful..
  3. Pay attention to customers’ wants and needs. Pick a person to be the face of the company who will interact with individuals. Pay attention to where your customers spend their time, what they are doing, and what their expectations are when it comes to a brand. This will give you the opportunity to form a relationship that allows your customers to appreciate your company on a more personal level.

Scott would love to hear from you! Chat with him on Twitter or find him at http://www.scottmonty.com/

About Scott Monty

Scott MontyScott Monty graduated from Boston University’s School of Medicine with a Master’s in Medical Science, but it wasn’t until the early 2000s when he had kids that he began to blog. That started his career in social media, which led to his important positions in companies like Crayon and Ford. With six years of experience in Ford, Scott has been named as one of the top 10 influencers in social media by Forbes.


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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 07/01 at 08:05 AM
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Monday, June 30, 2014

The Hobson & Holtz Report - Podcast #762: June 30, 2014

FIRIntro: ‘Mobile Mind Shift’ book review actually coming this week;

Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo;

News That Fits: The truth about Facebook’s organic reach; Michael Netzley’s Asia Report: how QR code functionality is helping to boost the economic fortunes of a Japanese village, and more; PR pitching from PR Hacker: spamming on an industrial scale?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; can attention replace the pageview?; Dan York’s Tech Report recorded in Windsor, England; Igloo Software promo; the past week on the FIR Podcast Network; drawing the legal line on the right to resell ebooks; diary reminder: Neville speaking on July 7 at House of Commons debate on the ethics of wearable technology;

Music from Assembly of Dust; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 30, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 7…

Posted by neville on 06/30 at 12:55 PM
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Friday, June 27, 2014

TV@Work #5 - 07/27/14 - Drew Keller

TV@WorkWelcome to episode #5 of TV@Work. If you like the show, please share it with your friends by sending them to this link to the show blog.

Drew Keller
This edition features an interview with Drew Keller, media consultant, instructor and founder of StoryGuide.net. Drew really knows his stuff, whether it’s time-honoured video storytelling techniques or insights into the latest trends in digital media.

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:
Download the MP3 file (18Mb, 35 minutes)
Get the show in MP3 on iTunes
Subscribe to the TV At Work RSS feed, MP3 version
Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone

About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 06/27 at 03:01 PM
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Wednesday, June 25, 2014

FIR on Higher Education #13: An Interview with Fortune Managing Editor Andy Serwer

Have an interesting pitch that might resonate with a reputable publication like Fortune Magazine / fortune.com? In episode 13 of FIR on Higher Education, Fortune managing editor Andy Serwer talks about how to approach this.

Andy also discusses the state of business journalism in 2014, how Fortune is innovating and its split from Time Inc.

Among his advice to commentators and professors on conducting interviews: “Have a focused idea. Have a real voice and have something that is differentiated. People’s attention spans are shorter and shorter and so you have to keep things succinct. There is a rythmn to having a conversation or interview.”

To PR professionals, he advises: “Do your homework. People write me and say ‘Dear Andrew’. That is my name but no one calls me that. When someone sends me that, it shows they don’t know me.”

After the interview, I provide a short report on Serwer’s actual talk to students at UNC School’s of Journalism, while technology correspondent Harry Hawk discusses how Facebook advertising can be leveraged by higher education communicators during crisis situations.

About Andy Serwer

Andy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by NewsBios.com. Serwer is based out of Time Warner’s New York City office.  He has been managing editor at Fortune since November, 2006.

Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.

Before becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. He has also written for Time, Sports Illustrated and SLAM Magazine.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/25 at 01:24 PM
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Thought Leadership with Mitchell Levy and Michael Procopio, Episode 28: June 25, 2014

Thought Leadership with Mitchell and Michael In this episode, Mitchell and Michael share views with #ThoughtLeader Peter Sterlacci all the way from Kyoto, Japan. As the person recognized to pioneer personal branding in Japan, Peter sees his work to be a “lot of fun with lots of challenges”. And even though he can speak Japanese (though not fluently), he is more inclined to work with non-traditional businesses and people who have a global perspective and who see the English language as a tool to be successful. He defines #ThoughtLeaders as experts in their field and who significantly make a difference by giving something of value that people can actually use in their business or personal lives. Peter says a #ThoughtLeader who wants to develop his/her personal brand must know what differentiates him/her from everybody else who has done something similar or has a similar skills set. And then you must be able to communicate that in a clear, consistent and constant manner, particularly online.

Peter SterlacciGoing deeper into the issue of personal branding vis-à-vis the company brand, Peter explains that in today’s world, companies have realized that allowing and enabling employees to bring in their personal brand and incorporate their authenticity into the company brand really works and builds business. This is the new norm as opposed to the traditional view that companies must disable their employee’s personal brand to protect the company brand. One effective way to bring out personal brand to help build the company brand is by joining groups on LinkedIn. In any case, LinkedIn has become the top resource for building anyone’s personal brand.

Commenting on the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel), Peter notes the importance of engagement and why it is critical in #ThoughtLeadership given that it is where people become truly, actively involved. He mentions one challenge in going through the engagement part, and that is how to sift through the people who are trying to engage with you to find those who are really providing value and addressing your needs.

In the interview, Peter also reveals his two unique mentors that helped him trail blaze in the field of personal branding in Japan. He also shares valuable tips on how to develop your personal brand and bring it out to the world.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.
• As a #ThoughtLeader, you got to have a personal brand. @happyabout
• Companies are now realizing that their biggest commodity is the people who work there and they want to retain them. @petersterlacci
• When you speak of a brand, try to just be something to some people, not everything to everyone. @petersterlacci
• Whether a product, a service or a person has some value to promise to the world and that’s what builds the brand. @petersterlacci


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/25 at 10:14 AM
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FIR presents Linked Conversations with Chuck Hester, Episode 18: June 25, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is devoted entirely to a very special guest: Craig Johnson, the author the Walt Longmire mystery series.  Craig’s books are the basis for the hit A&E drama, Longmire, starring Robert Taylor, Lou Diamond Phillips, and Katee Sackoff. His latest novel in the series – By Any Other Name – just published in May and rose to number six on the New York Time Best Seller list.

Craig Johnson, author of the Walt Longmire mystery seriesPopular in the US and Europe, The Cold Dish was a Dilys Award finalist and the French edition won Le Prix du Polar Nouvel Observateur/BibliObs. He has been honored with the Wyoming State Historical Association’s Book of the Year, France’s Le Prix 813. He’s a Western Writers of America’s Spur Award winner and the Mountains & Plains Independent Booksellers’ Book of the Year. The Dark Horse, the fifth in the Walt Longmire series, was a Publishers Weekly Best Book of the Year. Hell Is Empty, selected by Library Journal as the Best Mystery of the Year, was a New York Times best seller, as was As the Crow Flies.

Johnson lives in Ucross, Wyoming, population 25.

For fans of the series who have not read the books I highly recommend you do so!

Craig Johnson is active on social media with a Facebook fan page with more than 10,000 likes, and a Twitter account (he participates in Twitter chats on occasion). You can connect with Craig on social media through his Facebook page. His Twitter handle is @ucrosspop25. For more information on Craig, check out his website.

It’s an amazing interview and a lot of fun. Enjoy!

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/25 at 10:07 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, June 23, 2014

The Hobson & Holtz Report - Podcast #761: June 23, 2014

FIRIntro: Mobile Mind Shift FIR Book Review coming;

Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo;

News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: ICANN conference in London, and more; listener comments from the FIR Podcast Community on Google+; the caveats on paid promotions in Facebook: Harry Hawk explains; Igloo Software promo; the past week on the FIR Podcast Network; iBeacon and Nearby signal era of proximity-aware communication;

Music from Eli Uno; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 30…

Posted by neville on 06/23 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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